This document discusses the future of aging and outlines several shifts that are expected to occur. It summarizes a book on the topic that explores how aging is transforming in areas like identity, community, health interventions, and technology. The document presents examples of emerging trends like reframing what it means to age, new models for aging communities, a shift from treating illness to empowering health, and technologies that can enhance independence and quality of life for older adults.
VIP Call Girls Sector 67 Gurgaon Just Call Me 9711199012
The Future of Aging: Healthspan, Community, Identity
1. 1
The Future of Aging
Zayna Khayat, PhD
Future Strategist, SE Health
30 June 2020
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
2. 2
Aging is a universal
experience
It transforms how we
relate to ourselves & the
people, services, products,
policies in our environment
There are more people >65
today than in the history of
our species
… @ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
4. 4
Global Population
1,400 1,600 1,800 2,000
World Life Expectancy
0 500 1,000 1,500 2,000
10
30
50
70
1
3
5
7
Source: The World in Pictures
Billion
Years
6. 6
Why we wrote this book
Aging is a universal experience
It transforms how we relate to ourselves & to people,
services, products, policies in our environment
More people are >65 today than ever in the history of
our species
Yet, aging remains a subject neglected in mainstream
dialogue…
… which inhibits our ability to consciously design for the
future of it
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
7. 7
WHO we are A social enterprise impacting how people live and age at the home of their choice
WHAT we do
VALUES We are collaborators
We see possibility everywhere
We believe in the power of people, families & communities
Hospital Care at Home
&
Transitions
Seniors’ Living
Home Health Care
Education
Elizz Caregiver
Solutions
112Years of forward thinking
~9k
Leaders of Impact
~21k
Care exchanges a day
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
8. 8
Authors
Shirlee Sharkey
President & CEO
Zayna Khayat
Future Strategist
Allyson KinsleyMary Lou Ackerman
VP Business
Capabilities
Paul Holyoke
Director,
SE Research Centre
Erik Landriault
Cameron Murray Taylor Dennis
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
9. 9
Introduction
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
Conclusionhttps://futureofaging.sehc.com/
10. 10
Identity & aging
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
CHAPTER 5
CHAPTER ONE
Aging and Community
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
11. 11
To…
Reinventing & recreating ourselves
Becoming a wise leader
Authentically enacting gender and sexuality
Agency over end-of-life experiences
From…
I. Reflecting; late life crisis
II. Accumulating knowledge
III. Conforming (sexuality)
IV. Avoiding mortality
Future Identity of Aging: 4 Shifts
“Old age is made up” – Joseph Coughlin
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
14. 14
"We live in a time when
you can change your
name and change your
gender.
Why can't I decide my
own age?"
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
15. 15
Making aging sexy
Aging Powerfully
Zoomer =
“boomer with zip”
• body of a 65 year old
• mind of a 45 year old
• libido of a 25 year old
• heart of a teenager
Strategic aging
Engaging aging
Disrupt Aging
Wellderly
Age Strong
Old age isn’t for sissies
Tervaskanto =
“healthy & vibrant
elderly person”
27. 27
How we plan for death, memorialize, and live on
Necro-tech …
Source: subtitle adapted from Frog Design; Images: NY Times
Home funerals Re-composting
New biz models:
dying, obits, funerals
Death Doulas
Digital
memorialization
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
28. 28
In summary: Reframing Aging
Overcome troubling & persistent cultural norms and stereotypes
that underpin ageism in how people understand and engage with
aging adults
Shift: how people frame aging becomes fluid
• Bodies, Minds
• Relationships, Sexuality
• Mortality, Legacy
Opportunities abound:
• Facilitate new forms of workplaces, recreational spaces,
schools, private & public institutions
• Media and other cultural institutions showcase a realistically
diverse range of older adults
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
29. 29
Community
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
CHAPTER 1
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
30. 30
To…
Creating your own living community
The formal caregiving economy
Making meaningful connections virtually
Intergenerational living arrangements
From…
I. Predefined community models
II. Informal systems of community support
III. Offline local relationships
IV. Isolated & alone
Future of Aging in One’s Community: 4 shifts
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
31. 31
Public parks in an aging society
[Spain]
https://nowthisnews.com/videos/news/this-park-in-spain-installed-mental-games-for-seniors
Physical Cognitive Social
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
35. 35
“The ’gaggle of
single dudes’ have
connected over their
personal, late-in-life
challenges
Many of them are
widowed, with few
living family“
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
40. 40
In summary: Community
“Job to be done” for living spaces & communities changing
New spaces & business models for
• Home making
• Creating health in residences & community
Informal systems to support healthy aging, with agency
• Living in place; AND
• Thriving in motion
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
42. 42
To…
Affirmative aging on your own terms
Adapting lifestyles to match healthspan to lifespan
Emotional determinants of health & healing
Neuroplasticity & brain re-training
From…
I. Anti-aging interventions
II. Curing Disease
III. Physical determinants of health
IV. Treating cognitive decline
Future of Health(care) Interventions: 4 Shifts
43. 43
Social-historical determinants of health
Community inclusion
Accumulation of experience, knowledge & relationships
Preferences
Demographics
Physical determinants of health [Exposure to & accumulation of disease risk]
Context:
Healthy &
Active
Life
Limiting
Healthy
At Risk
Illness
Onset
Life Course View of Aging + Healthcare
Multi
Morbidity
Preferences-based
Strengths-based
Approach
Needs-based
47. 47
“The home setting and
health services will
become so synonymous
that they may not be
called home care; rather,
they will just be modern
health care”
Home Care Could be Heart of the U.S. Health System by 2024, Leaders Say (2015)
48. From segment of
1 → n of 1
Sources: HRI analysis of the 2013 Medical Expenditure Panel Survey; 2016 HRI Consumer Survey. http://www.pwc.com/us/en/health-industries/health-research-institute/publications/primary-care-part-two.html
Frail
Elderly
Complex
Chronic
Chronic
Disease
Mental
Health
Healthy
Families
Healthy Adult
Enthusiasts
Healthy Adult
Skeptics
Weighted # people
# visits per capita
Spending per capita
0.9M
15
$14.9K
24.8M
13.3
$12.3K
175.1M
7.7
$4.9K
9.4M
5.6
$3.0K
65.4M
1.7
$1.3K
22.6M
1.6
$1.3K
12.5M
1.1
$0.7K
Medical
>1 condition highly impacted bydiet
Want help to manage their weight
Social
Decided not to seek medical care dueto cost at least 1X in past year
Want a care navigator
Mental
Health
Want help with amental health issue
Prefer-
ences
Interested in DIY diagnostics, if it reduces cost of care
Interested in telemedicine, if it reduces cost of care
Interested in home health if itreduced insurance cost
Medica-
tion
Want help with understanding how to take theirmedications
Decided not to fill prescription dueto cost at least 1X in past year
Number of prescriptions per person 36 32 12 6 1 1 1
< 20% 21-40% 41-60% 61-80% 81-100%
49. 49
• Day program for Alzheimer’s
• Recreate 1950’s-60s city
• $95 / day; franchising now
51. 51
In summary: Health(care)
Biomedical interventions as key to life extension & health
management
• Less formal and clinical approaches
• Patients People
Help aging adults embrace benefits of health interventions…
…as appealing AND beneficial (win/win)
Combat unwelcome physical & psychological changes &
negative stereotypes, by…
…empowering people with reimagined vision of what’s
possible
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
52. 52
Gerontechnology
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
CHAPTER 3
CHAPTER ONE
Aging and Community
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
53. 53
To…
Tech-enabled age fluidity
Modifying the laboring body
Increased healthspans
Aging in place, thriving in motion
From…
I. Biologically determined life stages
II. Replacing human labour
III. Limitless life spans
IV. Institutional aging
The Promise of Gerontechnologies: 4 Shifts
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
54. 54
0 10 20 30 40 50 60 70 80 90
LIFEinYEARS
AGE
>99% of
our time
on this
earth
Past ~120 years
New goal:
Match
Healthspan
to Lifespan
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
55. 55
Pew Research Center, May 2017, “Tech Adoption Climbs Among Older Adults
“don’t use social media”
“don’t have access to internet”
“can’t use a tablet”
[55% do!]
[1/3 own one!]
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
68. 68
Biogerontology
Granny cams
Nana technologies
IoOT (Internet of Older Things)
Reminiscence therapy
Immortality economy
Screenside manner
Necrotec
New tech lexicon for an aging society
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
69. 69
Gerontechnology
People see tech the same way young people do: a portal to wider
worlds not available in immediate surroundings
Unique ways people engage with emerging tech to:
Maintain autonomy, independence
Build & maintain social connection
Restore health
Balance what is technologically possible with what people desire
as they shape their aging experience
• What matters to you? What’s the matter with you?
Devices, tools, tech interventions are the ultimate in accessibility,
customization and simplicity
• People as full participants in the design process will
exponentially improve uptake & adoption
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
70. 70
Economic contexts
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
CHAPTER 4
CHAPTER ONE
Aging and Community
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
71. 71
To…
Working longer to retain purpose in life
Economic uncertainty
Cross-generational class consciousness
Investing in social legacies
From…
I. Retiring
II. Purchasing power through savings & pensions
III. From intergenerational divisions
IV. Investing in the future: financial legacies
Future Economic Contexts of Aging: 4 Shifts
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
80. 80
In summary: Economic contexts
Long held assumptions & social constructs fading out
• Labor participation
• Spending & consumption
• Retirement Rewirement
• Financial planning
Break down linear ways society thinks about life stages & long
term planning. E.g.,
• Flexible financial services for wider circumstances
• Social vs financial legacies – recognize what people have
built, supported, or contributed to
CHAPTER ONE
Aging and Community
CHAPTER TWO
Health Interventions
CHAPTER THREE
The Promise of Gerontechnology
CHAPTER FOUR
Economic Contexts
CHAPTER FIVE
Identity
@ZaynaKhayat @BaselArea @SEHealth_SEHC #FutureOfAging
81. 81
Join the Conversation
Zayna Khayat, Ph.D.
Futures at SE Health
ZaynaKhayat@SEHC.com
@ZaynaKhayat | @SEFutures | @SEHealth_SEHC | #FutureOfAging
Notas del editor
With a massive population shift taking place, the opportunity for both traditional and non-traditional health actors to explore new products, services and experiences for an aging demographic is enormous.
In this book and accompanying experiences, we explore the shifts that contribute to the transformation of experience for those over 65.
In the 1950s most people didn’t age, they died25 years old
Life expectancy on exponential curve from year 1000 to year 100,000 - over all of human history, life expectancy for 99.9% of human species existence has been 18 years old “this has never happened before” “the new frontier is longevity” – this is the big one. We have never seen this before.
Challenging age 65 for retirement
2/3 of the people over the history of the world that lived past 65 are alive today
retirement age was based on first pension plan in Europe in 1880s because that was the average life expectancy
we still have our minds stuck about what 65 was in the 19th century - as “marker of old age”
With a massive population shift taking place, the opportunity for both traditional and non-traditional health actors to explore new products, services and experiences for an aging demographic is enormous.
In this book and accompanying experiences, we explore the shifts that contribute to the transformation of experience for those over 65.
Collected 450+ signals of change from environmental scan
Clustered signals into major themes (5 chapters)within each theme – 4 or 5 shiftsUsed personas and a few sample case studies to bring the themes to life
~35% >75 feel old … but 100% who use alert systems feel old
119 yr old: “ I have my health and I can do things”- the AND is key
Aging is now about new ways to live, not just ways to muddle through
Don’t focus on what tasks can /can’t do ... instead reframe story re: continuously loving their dreams and desires
No more blunt segmentation – baby boomers, >65, >75. Microsegment is key
User vs buyer - 90% buyers are middle aged woman
She has 3 households (parents, husband, kids); need to design product/service for her ...
https://money.com/100-year-old-retirees/
Road Worlds for Elderly
1200 cyclicsts in Norway living in LTC homes - cycled from venice to singapore in 3 weeks.
as part of global cycling race that came to Norway
one patient had parkinson's for 30 years - did 1500 km for 6.5 weeks
on CTV news - markham .... Memory and company.
gamification - people like to compete; staff will be involved.
next steps: road world for the elderly to the biggest sports event in the world.
pushes the envelope on connecting with loved ones after they have died
https://nowthisnews.com/videos/news/this-park-in-spain-installed-mental-games-for-seniors
Games are being tested in 2 public parks in Bilbao – where 24% of population is older than 65
Interaction with each other
Physical mobility
http://www.boomingencore.com/seniors-playgrounds-love-the-idea-not-so-much-the-name/
https://www.latitudemargaritaville.com/
https://nypost.com/2020/01/22/meet-the-golden-guys-ruling-the-nursing-home/?utm_source=twitter_sitebuttons&utm_medium=site%20buttons&utm_campaign=site%20buttons
The gaggle of single dudes first met a year ago, after running into each other in a communal space on the third floor of the residence. They connected over a shared sense of humor and a love of poker — always a game of seven-card.
Now, the quippy bunch gathers in a corner that overlooks the home’s cafe around 10 a.m. every morning.
“It’s like 42nd Street,” says Cohn. “Everybody has to pass here.”
They arrange themselves in a line — then spend hours heckling and gossiping about passersby.
“We’re here all day,” says Irwin Friedwald, 91, who’s from the Bronx. “We just sit here, hang out and shoot the bull.”
Online Social Gaming Environments
Roughly half of seniors are now online; many of these play games or are interested in internet gaming. Yet, unlike the typical teenage or 20-something gamer, seniors value social interaction during game play as much or more than the game itself. We are therefore building social gaming environments for seniors. We are studying the effect of chat with a partner during the playing of poker on learning, enjoyment, gaming, and social interaction.
Bengtson V.L., Allen K.R. (2009) The Life Course Perspective Applied to Families Over Time. In: Boss P., Doherty W.J., LaRossa R., Schumm W.R., Steinmetz S.K. (eds) Sourcebook of Family Theories and Methods. Boston, MA: Springer
Kuh D, Ben-Shlomo Y, Lynch J, et al. (2003). Life course epidemiology. Journal of Epidemiology & Community Health, 57, 778-783.
demographic: age, gender, ethnicity, sexual orientation, occupation
Physical determinants of health: height, weight, disease state(s), genetics, exercise levels
Population aging has added about 1 percentage point per year to health spending growth.
However, 1% per year, cumulatively over time, is significant if not addressed. Aging alone will add around $2 billion per year to health spending in Canada.
While Canadians older than 65 account for about 16% of the Canadian population, they consume 46% of all public-sector health care dollars spent by provinces and territories.
The share of public-sector health dollars spent on Canadian seniors has not changed significantly over the past decade — from 44.0% in 2000 to 46.0% in 2014. During the same time period, the percentage of seniors in the population grew from 12.6% to 15.7%.
https://www.bbc.com/news/health-45354846
CIHI
Some seniors entering residential care may have been supported in the community (link)
Assessments in hospital influences probability and speed of access to residential care, regardless of assessed level of need
Wait times as ALC are longer for those returning to community than those going to residential care
Different life-stages imply different needs for different customer segments.
Market segmentation is critical to be effective going forward
Reminiscence therapy
Memory town – san diego, Town Square®—a 9,000-square-foot working replica of a 1950s downtown, built and operated by the George G. Glenner Alzheimer’s Family Centers. Unlike the businesses around it hawking restaurant supplies and tires, Town Square trades in an intangible good: memories.;
People form strongest memories in adolescent years
1950s town; 14 areas
to franchise
https://www.citylab.com/design/2018/09/why-a-memory-town-is-coming-to-your-local-strip-mall/569905/
A Pew Research Center study found that of the 15% of Americans who don’t use the internet, the vast majority are 65 or older.
People have long assumed that older adults cannot adapt to new technologies. This assumption is strongly tied to misinformed ideas about the
physical and cognitive decline that occurs in old age, and to the perception that seniors are not interested in new experiences. While this generalization may have once been rooted in some truth, as technology has become more ubiquitous within society in general, so too has it been increasingly accepted by older adults.
For older adults, the most significant area of impact of digital tools can be seen, perhaps, in the social effect of these technologies.
According to a 2017 Pew Research Center survey, there has been an exponential rise in internet, social media, and smartphone usage by older adults in the US, with internet usage in particular seeing a significant increase from approximately 12% to 67% over the last two decades.
“Giant Tablet”. interactive table is fully tailored to people with dementia. They can practice their fine and gross motor skills, stimulate their memory and relax thanks to the jukebox
https://www.hln.be/in-de-buurt/zemst/reuzengrote-tablet-moet-geheugen-rusthuisbewoners-prikkelen-het-zal-vechten-worden-om-ermee-te-spelen~a1224f77/?referer=http%3A%2F%2Fgames4seniors.eu%2Fblog%2Four-news-log-1%2Fpost%2Fgiant-tablet-to-stimulate-memory-nursing-home-residents-it-will-be-fighting-to-play-with-it-8
https://www.akiliinteractive.com/
Akili Interactive Labs EVO
Akili video game platform is designed to quantify and improve the ability of individuals to deal with cognitive interference (distractions and interruptions), which impacts their ability to pay attention, plan and make decisions. Such deficits are common symptoms of many degenerative diseases like Alzheimer’s, as well as psychiatric conditions such as ADHD, autism and depression. The company recently signed an agreement with Pfizer Inc. to test the ability of Akili’s mobile video game platform (“Project EVO”) to detect cognitive differences in healthy elderly people at risk of developing Alzheimer’s disease.
SilverPromenade enables the user to set out on virtual walks in well-known areas, for instance through the city forest, while corresponding video material is played based on his or her movements on the Nintendo Wii Balance Board
Players are invited to take a virtual walk through a park while competing in small mini-games. The walker performs walking movements on the Balance Board to progress through the world. The shaker engages in simple counting tasks by shaking the Wii Remote, e.g. following the number of a certain type of game elements. The pointer tries to catch in-game items by pointing the Wii Remote at them. The game features two different multiplayer modes: One can either play together in a cooperative team or one can decide to engage in a competitive game mode.
http://eprints.lincoln.ac.uk/13645/1/__ddat02_staffhome_jpartridge_a62-gerling.pdf
An avatar-based telehealth platform that enables continuity of care for chronic diseases
The average adult after retirement has 8000 days of life. Same as 0 to 28 years. An entire life stage.
Trudy Smith had always dreamed of being a painter, but she did not pick up a paintbrush until she was 85.
Now 102, Ms Smith said it was a mixture of loneliness and newfound freedom that gave her the courage to start pursuing her passion following her husband's death.
"The one thing I wanted to do was to paint," she said.
"I never did very much before that because he [husband] was very critical.
"It has taken quite a while but suddenly I have realised that it is lovely to be free of everything.
Some entrepreneurs look to wholly reinvent categories. Perennial is a plant-based adult nutrition beverage taking on industry stalwarts such as Ensure and Boost. The product’s promotional campaign features buff senior citizens running on a beach with the tagline, “longevity tastes good.” Millennials and baby boomers increasingly mirror one another in adopting healthy lifestyle habits, and yet the latter are often left out by the food and beverage sector. A recent study found that boomers are more likely than any other generation to choose nutritious foods. “People are aging so much better than in prior generations,” notes Perennial CoFounder Sara Bonham. “We wanted to create a product that empowered them, not just for a need-state, but something that they want.”
$7.1T economy
Baby boomers spend more than any generation yet less than 10% of marketing budgets
combined buying power >50 globally is 3rd largest economy in world after US & China
We will see ecosystems of services and brands emerge
“Only consumer brand we recognize for seniors is depends - not an aspirational brand ”
When aging is mainstream, will not be part of medical system
Will get to consumer channels. Best Buy moves are most notable recent example
Most products are designed for caregiver OR patient
Few have empathetic design for whole system. P&G focusing here
P&G
Continence
De-risk showering
Falls prevention
Skin health management
Personalized knowledge & communication products
Goal is to be in the “children’s aisle” of fun seniors retail products
Kroger – 250 pharmacies
Best Buy Assured Living line (online)