Presentation at DayOne Experts event on digital nudges and behavioral economics in healthcare in Basel 11 April 2018

1. Digital Nudges
@BaselArea
The power of ecosystem
innovation
Mauricio Campos
Juan Rodriguez

2. 2
Rx industry strategic priorities
1.Improve patient outcomes and differentiate
through digital tools with customers
2.Expand access through value demonstration.
3.Create patient-focused services and solutions
(build holistic approaches)

3. Traditional Internal Innovation
• Buy/Build & Push
• Solution Centered
• Not sustainable

4. Ecosystem Innovation
Value Co-Creation
Innovative Business Model
To play to one’s strengths
Partners
HCPs
Patients
Payer
https://hbr.org/2016/11/managing-multiparty-innovation

5. Design thinking as the new mindset

6. 1. Define & Empathize
(Cluster Focus +
Customer Need)
2019 Acceleration Phase
Business Proposal Execution
MSD Digital Event
2018
4. Selection Round - Seed
Investment
MEA President Funding
3. Co Creation – Kick
Start
(Co Create the Cluster pilot
structure)
2. Scouting & Cluster
Selection
(Scouting + Cluster
Selection)
“Focusing on REAL Co Creation &
Embracing Bottom-Up”

7. “Focusing on REAL Co Creation &
Embracing Buttom-Up”

8. MSD Innovation Factory – The “Babyborns”

9. 4 Key pilots executed across Middle
East & Africa Markets

10. Conclusions
 It is no longer about the content we (pharma) want to deliver, it is about the
need we want to solve for HCPs and Patients.
 Start with the “problem to solve” and then define a business model
around it. (CME Learnings)
 Co Creation is no longer a “nice to have” when placing the patient at the
center, polymedicated patients won’t use one app by disease (InfoVacc)
 A.I. targeted treatment suggestions are now becoming available for more
HCPs, however, patient profiling and environment ecology is still a
missed piece of the puzzle (Blendarsys)

11. Digital Nudges
@BaselArea
Thank you!
@MSDInnoFactory
www.msdinnovationfactory.com