Presentation on hypothesis testing and prototyping as presented at the DayOne accelerator.

1. An initiative managed by BaselArea.swiss in close collaboration with the Canton of Basel-Stadt
DAYONE ACCELERATOR – TESTING 26th FEBRUARY 2019

2. Photo parachute
Steve blank
Cheating on your customer
discovery interview is like
cheating in your parachute
packing class

3. DIFFERENT CUSTOMER DISCOVERY AND FIRST TESTING
• Interviews
• Focus group
• Survey

4. GROUP DISCUSSION
4
RECENT EXPERIENCE ON CUSTOMERS
INTERVIEWS?

5. MINIMAL VIABLE PRODUCT
A minimal variable product (MVP) helps
entrepreneurs start the process of learning as
quickly as possible. It is the fastest way to get
through the Build Measure Learn feedback
loop with minimal amount of effort. It tests the
value proposition and potential partners interests.

6. GROUP DISCUSSION
8
WHAT COULD BE A MVPs? SHARE ALSO
YOUR EXPERIENCE

7. MAKE IT REAL WITH A MVP
IN LIFE SCIENCE, MARKET PRODUCT FIT AND EVIDENCE
PRODUCT MARKET FIT
• Brochure or storyboard
• Apps prototype
• Wizard of Oz : ”fake it
until you can make it”
• Video
• Landing page
Source : Lean start up book
EVIDENCE MARKET FIT
• Proof of concept, Prototype
• Clinical trial
• healthy subject
• patient

8. PROTOTYPE AN APP
https://marvelapp.com/features/prototyping

9. VIDEO Dropbox
OVERNIGHT > 10 TIMES MORE VISITOR ON THEIR WEBSITE

11. WIZARD OF OZ
FAKE IT UNTIL YOU CAN MAKE IT

13. For many part of the BMC, it is just a set of hypotheses...

14. HYPOTHESIS
critical prioritization
Instructions
– Who: Break-out into teams
– How:
Extract/ refine the hypotheses from VPC and BMC, and environment
Draw a funnel on paper
Put them all on the funnel
Prioritize the 2 or 3 most critical hypothesis
– Time: 30 min
Outcome: Hypothesis funnel sketch and filled, share the 3 most critical
hypothesis identified
16

15. HYPOTHESIS FUNNEL
SKETCH ON YOUR FLIP CHART

16. GROUP DISCUSSION
18
WHAT COULD BE A MVPs? SHARE ALSO
YOUR EXPERIENCE

17. THE FEEDBACK LOOP
LEAN STARTUP METHODOLOGY
Adapt from https://blog.strategyzer.com/posts/2017/5/2/how-to-test-your-idea-start-with-the-most-critical-hypotheses

18. Test Card
Design and structure your hypothesis with the Test Cards
20
Describe the hypothesis
You want to test
How you want to verify
the hypothesis
– experiment design
What date will be
measured
Target threshold definition
– to validate or
Invalidate the hypothesis
How costly will
be this test
How long it will
take to have the
results from this test
How critical is this
hypothesis for the
Entire idea
How reliable
the date are
What people
say vs do
How we
interpret
the data

19. Source : Validate Your Ideas with the Test Card

20. Surgeon prefer our new medical device over
older technology
Get surgeons to sign a recommendation letter
to their hospital administrator
Measure the percentage of surgeons who are
interested AND sign the letter
% of surgeon who sign = % of surgeons who
already bought devices from us
Surgeons’s interest

21. Instructions
– Who: Break-out into teams
– How:
Develop Test Cards for the 2 or 3 most important hypotheses. If you
have key experiment ongoing, wright the corresponding test card
– Time: 40 min
Outcome: share your test card
23
TESTING
DESIGN YOUR EXPERIMENT

22. GROUP DISCUSSION
24
WHAT WAS YOUR BIGGEST INSIGHT?

23. WHAT NEXT
25
HOW TO TRACK / PLAN YOUR
EXPERIMENT?

24. Jan Feb March April May June
PLANNED TEST, KEY ACTIVITIES AND MEETINGS
POST IT COLOR CODED PER ACTIVITY TYPE : EXPERIMENT, MEETINGS AND CONFERENCES, VISITS…

25. 27
Hypothesis
Hypothesis
Experiment
Experiment
Experiment
Experiment
Hypothesis
Hypothesis
Hypothesis
Experiment

26. MAKE SURE TO KEEP THE RIGHT MINDSET !
“I have not failed, I’ve just
found ten thousand ways
that won’t work”
Thomas Edison
Inventor of the electric light

27. AND ALSO…
…DON’T FORGET YOUR NORTH STAR!