Darren is the founder of eCommerce consultancy and web development agency Digitl.

1. eCommerce Trends in 2018:
What the experts think.
@webdarren • darren@digitl.agency • http://digitl.agency

2. Digitl
Overview
eCommerce Agency
Manchester Based, Team of 14
Key Services
● eCommerce Development
Magento Certified, Shopify Partners
● Revenue growth acceleration
Marketplaces management, SEO, PPC
and Social Media marketing
The people we help
Growing sellers through to national
retailers

3. We’re (really) good!
Only ever rated five stars on Google and Facebook

4. What did we do?
Surveyed industry experts
throughout the UK on the key
trends in eCommerce this year
Key topics:
● Logistics
● GDPR
● Brand loyalty
● Brexit
● Innovation & Disruption

5. Who responded?
18 experts in retail, merchandising
and digital marketing.
● Marketeers
● eCommerce Professionals
● Leading consultants
● National Retailers
● Marketplaces

6. So… let’s hear it then!

7. I AM NOT GOING TO TELL
YOU TO GET YOUR SITE
MOBILE OPTIMISED.
THAT WAS SO 2017!!

8. GDPR

9. GDPR: What is it?
In essence:
General Data Protection Regulation - here to tighten up on the Data
Protection Act which just isn’t fit for purpose… it’s pre Google.
When does it happen?
It comes into force on May 25th, 2018
Where is it enforced?
Any company trading in, or trading to the European Union

10. GPDR
BUT WHAT ABOUT
BREXIT???
CREDIT: http://www.europeantruth.co.uk/

11. GDPR: What is it?
It’s going to happen!
● The UK Government had a
huge influence on this
regulation
● It WILL be kept after the
great repeal bill is put into
place
Are you already
breaking the law?
● Are you registered with the
Information
Commissioner's office?

12. GPRR: In a nutshell
Everyone has to be opted into marketing
You have to prove when and how they consented
It has to be a positive statement
Opting out needs to be easy
Clear and simple process for people to follow
Buying data? The burden lies with you
You need evidence of those people opting in

13. GDPR: Quiz

14. GDPR: Quiz

15. GDPR: Quiz

16. GDPR: Quiz

17. GDPR: Quiz

18. GDPR: Quiz
I don’t want to deny myself of life
changing special offers from you or your
third-parties

19. GDPR: Quiz
I don’t want to deny myself of life
changing special offers from you or your
third-parties

20. GDPR: Quiz
I don’t want to deny myself of life
changing special offers from you or your
third-parties
I want to deny myself of life changing
special offers from you or your
third-parties

21. GDPR: Quiz
I don’t want to deny myself of life
changing special offers from you or your
third-parties
I want to deny myself of life changing
special offers from you or your
third-parties

22. This is not enough to make
you compliant!
(and I’m not a lawyer)

23. Get some more
information!
● Hear from a leading expert in
this field and put your questions
to him:
http://digitl.agency/webinars
● Sign up for our webinar series:
http://bit.ly/digitlWS

24. Changes in social media
(no more legal talk - phew)

25. Social Media
Pinterest, Facebook & Instagram
● Buying direct from images
and timelines

26. Decreases in brand loyalty

27. Increasing brand loyalty
Better customer service
● Shopping bots can help a
24/7 audience when you
can’t
● Faster, convenient delivery
to where your customers
want to collect from
Getting your data right
● Get your products, prices
and descriptions ready for
voice search
● Keep an eye on VR
commerce
● mCommerce becoming
accessible

28. Get personal

29. Getting Personal
Better Personalisation
● Tools like Nosto and The
Filter make this affordable
Get your search results
and filters accurate
● Show the customers what
they want in the sizes they
want it

30. Can you disrupt?
(can you even keep up?)

31. Explore marketplaces - cautiously
Get marketplaces right
and you’ll sell more
● Customer service
● Delivery
● Price

32. Does Amazon keep you
awake at night?

33. We can help you
sleep!
● Hear from a leading expert in
this field and put your questions
to him:
http://digitl.agency/webinars
● Sign up for our webinar series:
http://bit.ly/digitlWS

34. The full findings:
http://digitl.agency/blog

35. Thank you
for listening!
Darren Ratcliffe
darren@digitl.agency
0161 850 1790
@webdarren