Prabhat explains Amazon SEO best practices and Amazon Marketing Services best practices in our Manchester Online Seller Meetup.

1. Manchester
online seller meetup
#mcrOSUK
27.09.2017
@ Innospace
www.OnlineSellerUK.com | Landline: 0161 3272 923 | @OnlineSellerUK

2. Hello !
I’m Prabhat Shah
Founder, Online Seller UK
& DaytodayeBay
find me @OnlineSellerUK
We Deliver Ecommerce & Digital Marketing Training Courses

3. Events / Training in
Newcastle
Manchester
Leeds
London
Birmingham
Bristol
Norwich
Brighton
Cardiff
Story began few years
ago “Helping SMEs Sell
Online”….
Already helped 1000+
businesses nationally

4. OUR NEW SERVICE

5. 5
@OnlineSellerUK
Prabhat Shah
Amazon SEO & Marketing Services
Best Practice

7. Case Study:
Key takeaways:
1.Useful Content helps to be found
2.Sponsored Ads will give you better
return
3.Actively engage with customers to
build product reviews
Read More >>

9. Get your Description
Displayed Correctly

10. Build your Product
Reviews
** Low cost strategy
with paids ads works
when you are
launching a product
** Cross promotion
booklet is a good idea

11. Amazon Marketing Services
helps to increase product exposure + sales within short time
0
500
1000
1500
2000
2500
3000
3500
4000
4500
A B C D E F
Campaigns
Sales
Sales
Spend
The chart shows amount spends vs sales
from Amazon PPC.
5 – 13% cost of sale

12. Campaign
Clicks Campaign Turnover % ACOS Total Amazon Turnover %
M 1 £1,029.47 £18,802.63 5% £58,307.00 32
M 2 £667.01 £10,402.54 6% £57,285.00 18
M 3 £757.16 £16,728.61 4.53 £55,216.00 30
Our Client Campaigns Result

13. Sponsored Product Ads
These are Keywords targeted Ads
Appearance: Top, Below, Right hand side of the search
and product details page
Types: Automatic and Manual
Who is for?: Seller central and Vendor Central
Analysis: Can measure ACoS, Search Terms
effectiveness
Tip: Use optimised content to get best out of Automatic
ads

14. Sponsored Product Ads
Best Practices
• Keyword suggestions can be good if content is good.
• Optimise your campaigns in a periodically
• Don’t set minimum bid when you start
• Adjust bids depending on performance
• Keep Automatic ads always on to appear on product
details page

15. Headline Search Ads
Good for Brand awareness and sales with keyword
target
• Placement: Above search result
• Who is it for: Vendor Central
• Analysis: Keywords performance reports
• Tip: Test various headline text, choose three products
wisely, drive customers to your Amazon store

16. Headline Search Ads
Best Practices
• Use performing keywords from Sponsored Ads
• Test phrase match and exact match to optimise
performance
• Allow enough time to test -1 month
• Bid higher than sponsored Ads

17. Headline Search Ads
Good for Brand awareness and sales with keyword
target
• Placement: Above search result
• Who is it for: Vendor Central
• Analysis: Keywords performance reports
• Tip: Test various headline text, choose three products
wisely, drive customers to your Amazon store

18. Product Display Ads
Good for brand awareness and target competing
products
Appearance: Related products, below the buy box,
customer review pages
Types: Target by products, or shopping behaviour
Who is it for: Vendor central users
Analysis: Campaign sales reports
Test: Customised text

19. Product Display Ads
Best Practices
• Products with reviews perform well
• Increase product awareness with expand targeting
• Check if logo is clear
• Target competing product and complementary
products

20. For more Information:
Contact
Prabhat Shah
@OnlineSellerUK
Email: ps@onlineselleruk.com
Landline: 0161 3272 923 Mobile: 0751 88 39629
www.onlineselleruk.com