A presentation given on the ServDes 2012 conference by Patrik Axelsson and Rasmus Sellberg.
It discusses two different user research methods that we used in design projects for TV4 related to television services.
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Designing the Future of Broadcasting
1. designing the future
of broadcasting
ServDes 2012
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15. example:
catch-up behavior
Number of VoD views of a particular video over time
VoD views
days after broadcast
0 1 2 3 4 5 6 7
16. analysis
traffic sources
Catch-up viewer Zapper
landing pages
The parent Archive grazer
# of videos watched
searches
Live viewer Clip surfer
...and much more behavioral groups
29. general What types of discussions takes place here?
discussion
What language is used?
tonality How do users express themselves?
Customary behavior
Pervasive themes
subject related
topics Typical questions
Terminology
Signifying communication capturing the
post examples
overall feeling of the conversation
What other sites and services do the users
environment
tend to use?
30. We only did observation.
No participation.
Upside = got a whole of information
Downside = Missed out on private
conversation