This is the questionnaire that I developed for one of my market research research project. Various techniques have been incorporated to improve response rate. For details, please visit: http://servicesresearch.blogspot.sg/2010/10/research-methogology-course-summary-2.html

1. New Product Development Tools
and Techniques Survey
Engineering Management Research Group
Department of Industrial and Systems Engineering
National University of Singapore

2. Section A
New Product Development Project
How many New Product Development (NPD) projects* has your company done in the past 3 years, approximately?
*NPD project: the complete process of bringing a new product or service (e.g., credit card, loan, internet banking,
insurance plan, investment plan) to the market.
None
1-2
3-5
6-10
>10
Please go to Section F-Demographic Information (page 6).
Please recall ONE New Product Development (NPD) project conducted within 3 years.
Section B
Project Performance
Note: Please indicate Project Performance* and Objective Importance^.
*Project Performance: the performance rating against a specific objective.
^Objective Importance: the importance of a specific objective being considered by your firm.
Sample response:
Overall, the project succeeded?
1. Overall, the project succeeded?
2. Time-to-market objective met?
3. Project cost objective met?
4. Profit objective met?
5. Revenue objective met?
6. Market share objective met?
7. The product was of excellent quality.
8. The product provided firm a competitive advantage.
9. The product satisfied customers’ needs.
10. The product opened up a new market for our firm.
Much
worse than
targeted
1
2
Much
worse than
targeted
1
1
1
1
1
1
2
2
2
2
2
2
Strongly
Disagree
1
1
1
1
2
2
2
2
Project Performance
3
Exactly
on
target
4
5
Project Performance
3
3
3
3
3
3
3
3
3
3
Exactly
on
target
4
4
4
4
4
4
Neutral
4
4
4
4
5
5
5
5
5
5
5
5
5
5
Much NOT
better than Important
targeted at all
6
7
1
2
Much NOT
better than Important
targeted at all
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
1
1
1
1
1
1
2
2
2
2
2
2
NOT
Strongly Important
Agree at all
7
7
7
7
1
1
1
1
2
2
2
2
Objective Importance
3
Neutral
4
5
Objective Importance
3
3
3
3
3
3
3
3
3
3
Neutral
4
4
4
4
4
4
Neutral
4
4
4
4
5
5
5
5
5
5
5
5
5
5
Page 1 of 6
Very
Important
6
7
Very
Important
6
6
6
6
6
6
7
7
7
7
7
7
Very
Important
6
6
6
6
7
7
7
7

3. Section C
Project Innovativeness
1. …… was the technology involved in this product new to customers?
2. …… was the technology involved in this product new to the firm?
3. …… was the product concept difficult for customers to evaluate or understand?
4. …… did the product require a change in the customer’s way of using it?
5. …… did the product require a major learning effort by customers?
6. …… did the product require considerable advance planning by customers before use?
7. …… was the market for this product new to the firm?
8. …… did the product cater to customer needs that are new to the firm?
9. …… were firm’s existing R&D resources, people, and skills adequate?
10. …… were firm’s existing Marketing resources, people, and skills adequate?
11. …… did firm’s current strategy fit with this product?
12. …… was the product consistent with existing customer experience and values?
To what extent……
Section D
To a very
small extent
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
Use of New Product Development (NPD) Tools
3
3
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
5
5
5
5
To a very
large extent
Note: Please indicate whether each NPD tool* was used in this project, and at which NPD stages^.
For tools used in this project, check relevant NPD stages in which they were used (Please check all that apply).
For tools unused in this project, check “We didn’t use” and leave the following columns blank.
Definition for each NPD tool*/NPD stage^ can be found in Appendix.
Sample response:
Benchmarking
Scenario planning
1. Benchmarking
2. Scenario planning
3. Affinity diagram
4. Brainstorming
5. Conjoint analysis
6. Focus group
7. Lead users
8. Concept testing
9. Quality function deployment
10. Service blueprint
11. Structured analysis and design
12. Failure modes and effects analysis
13. Root cause analysis
14. Others:_____________________________
We used this tool at ……
We
didn’t Idea generation Business and
Product
Product
use
and screen market analysis development
testing
Product
launching
We used this tool at ……
We
didn’t Idea generation Business and
Product
Product
use
and screen market analysis development
testing
Product
launching
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Page 2 of 6
6
6
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
7
7
7
7

4. Section E
Adoption of New Product Development (NPD) Tools
Note: Please answer each question based on your experiences with those NPD tools used in this project.
Sample response:
Using NPD tools makes it easier to conduct NPD project.
Using NPD tools would be a ………… idea.
B1. Usefulness
Strongly
Disagree
extremely
bad
□
quite
bad
□
slightly
bad
neither
□
1. Using NPD tools makes it easier to conduct NPD project.
2. Using NPD tools enhances effectiveness on NPD project.
3. Using NPD tools enables us to accomplish NPD project more quickly.
4. Using NPD tools is useful in NPD project.
B2. Ease of use
1. We believe that it is easy to get NPD tools to do what we want to do.
2. Learning to use NPD tools is easy for us.
3. Overall, NPD tools are easy to use.
B3. Compatibility
1. Using NPD tools is consistent with our company’s existing value and beliefs.
2. Using NPD tools is compatible with our past experience of conducting NPD project.
3. Using NPD tools fits well with the way we conduct NPD project.
4. Overall, using NPD tools is compatible with our company.
5. Overall, NPD tools fit well in our company.
B4. Resource commitment
1
1. We have the financial resources to use NPD tools.
2. We have the human resources to use NPD tools.
3. Our company devotes enough resources (money/people) to the use of NPD tools.
4. Overall, using NPD tools is easy for us because we have enough resources (money
/ people).
□
Strongly
Disagree
1
1
1
1
Strongly
Disagree
1
1
1
2
2
2
2
2
2
2
Strongly
Disagree
1
1
1
1
1
Strongly
Disagree
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
Neutral
slightly
good
□
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
4
quite
good
Neutral
4
4
4
4
Neutral
4
4
4
Neutral
4
4
4
4
4
Neutral
4
4
4
4
□
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
6
Strongly
Agree
extremely
good
□
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
Page 3 of 6
7
Strongly
Agree
7
7
7
7
Strongly
Agree
7
7
7
Strongly
Agree
7
7
7
7
7
Strongly
Agree
7
7
7
7

5. B5. Supplier* coercive pressure (*firm being involved in providing support for NPD projects, e.g., consulting firms.)
Strongly
Disagree
1. To work with our suppliers, they require us to use NPD tools.
2. We are recommended by our suppliers to use NPD tools.
3. We have pressures from our suppliers to use NPD tools.
1
1
1
B6. Competitive pressure
1. The use of NPD tools is helpful in allowing a company to remain competitive.
2. We are feeling great pressures to use NPD tools due to our competitors.
3. Please indicate the extent of NPD tool adoption by your
competitors.
4. Please rate the pressures placed on your company of
adopting NPD tools given by your competitors.
B7. Customer coercive pressure
extremely
low
quite
low
□
□
quite
low
extremely
low
□
□
1. Our customers require us to use NPD tools.
2. Our customers may consider us as backward if we do not use NPD tools.
3. To what extent do your customers influence your
decision to use NPD tools?
B8. Attitude
1. Using NPD tools would be a ………… idea.
2. Using NPD tools would be a ………… idea.
3. Using NPD tools would be …………
4. We would ………… the idea of using NPD tools.
extremely
small
□
extremely
bad
□
1
1
slightly
low
□
slightly
low
□
□
slightly
small
quite
bad
slightly
bad
□
quite
foolish
extremely
dislike
quite
dislike
□
□
□
□
1
1
2
2
3
3
3
3
3
4
4
4
slightly
high
□
neither
slightly
foolish
neither
□
neither
slightly
dislike
neither
□
□
□
□
□
quite
high
□
□
Neutral
□
□
5
5
quite
high
□
slightly
large
□
4
4
slightly
high
3
3
5
5
5
Neutral
neither
□
extremely
quite
slightly
unpleasant unpleasant unpleasant
□
□
neither
□
quite
small
2
2
neither
Strongly
Disagree
extremely
foolish
□
Strongly
Disagree
2
2
2
Neutral
4
4
5
5
6
6
6
6
6
Strongly
Agree
7
7
7
Strongly
Agree
extremely
high
□
7
7
extremely
high
□
6
6
Strongly
Agree
7
7
quite
large
□
extremely
large
slightly
good
quite
good
extremely
good
slightly
pleasant
quite
pleasant
extremely
pleasant
□
□
slightly
wise
□
□
slightly
like
□
□
quite
wise
□
□
quite
like
□
□
□
extremely
wise
□
□
extremely
like
□
Page 4 of 6

6. B9. Subjective norm
1. Those parties who influence our behavior would …………
our use of NPD tools.
extremely
oppose
quite
oppose
slightly
oppose
□
neither
□
3. Those parties whose opinions we value would …………
our use of NPD tools.
neither
extremely
oppose
quite
oppose
slightly
oppose
slightly
oppose
□
neither
□
2. Those parties who are important to us would …………
our use of NPD tools.
B10. Perceived behavior control
1. Using NPD tools would be ………… our control.
2. Our company would have ………… resources, knowledge
and ability to use NPD tools.
3. Given the resources, knowledge and ability it takes to
use NPD tools, it would be………… for us to use NPD tools.
B11. Adoption intention
extremely
oppose
□
□
□
quite
oppose
□
□
□
□
□
extremely
out of
quite
out of
slightly
out of
□
neither
□
neither
extremely
difficult
quite
difficult
slightly
few
slightly
difficult
neither
□
extremely
few
□
1. We are planning to use NPD tools in future NPD projects.
2. We intend to use NPD tools in future NPD projects.
3. We intend to use NPD tools frequently in future NPD projects.
□
□
quite
few
□
□
□
□
□
□
Strongly
Disagree
1
1
1
2
2
2
slightly
support
quite
support
extremely
support
slightly
support
quite
support
extremely
support
□
□
slightly
support
quite
support
□
□
□
□
□
extremely
support
□
□
slightly
under
quite
under
extremely
under
slightly
easy
quite
easy
extremely
easy
□
□
slightly
much
quite
much
□
□
□
3
3
3
□
Neutral
4
4
4
5
5
5
□
extremely
much
□
□
6
6
6
Page 5 of 6
Strongly
Agree
7
7
7

7. 1. Company’s main industry:
Section F
Demographic Information
Banks
Fund management companies
Insurance companies
Real estate
Trust companies
Other services, please specify____________________
6. Approximate sales revenue (in Singapore $)
over the last calendar year:
<$10M
$10-24M
$25-99M
$100-499M
$500-999M
>$1,000M
2. Number of full-time employees in Singapore:
7. Your job designation:
3. Number of full-time employees engaged in New
Product Development projects in Singapore:
8. How long have you been with this company?
4. Company’s dominant service business type:
8. How many years of experience do you have in
product development in the financial industry?
<49
50-99
100-249
250-499
500-749
750-999
>1000
None
1-9
10-24
25-49
50-99
100-199
>200
Business-to-Business (B-2-B)
Business-to-Customer (B-2-C)
Mix of B-2-B and B-2-C
5. Company’s ownership:
Local
Foreign
Joint-Venture
General Manager/Director
Marketing Manager
NPD Project Manager
R&D Manager
Others, please specify____________________
<1 year
1-5 years
6-9 years
>9 years
<1 year
1-5 years
6-9 years
>9 years
If you would like to have a benchmarking report,
please indicate your contact details:
Email: _________________________________________________
Please go to back cover
Page 6 of 6

8. Thank you for taking the time to complete this questionnaire!
If you have any other thoughts, please share with us.
Should you have any inquiry, please contact EMRG-NUS.
(Attn: Mr. Jin Dayu, at phone 65-8337 8113 or email at dayu_jin@nus.edu.sg)
Please return your questionnaire by fax or by the business reply envelope enclosed to:
Fax: 65-6777 1434
Engineering Management Research Group
Department of Industrial and Systems Engineering
1 Engineering Drive 2
National University of Singapore
Singapore 117576