Is social media free advertising?
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Facebook, Twitter, LinkedIn and Youtube are all free to set up and use. And if you know what you’re doing, your messages can reach an audience of thousands or even millions. So isn’t social media basically a form of free advertising? To follow the debate, follow our hash tag #FreeSocialMedia on Twitter.
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Is social media free advertising?
- 1. Is Social Media Really Free Advertising? Join the debate - #FreeSocialMedia @brainstormdsgn uk.linkedin.com/in/brainstormdigital
- 2. Is Youtube free advertising?
- 3. Almost free… • • • • • All you need is… A Youtube account Smartphone with HD cam Some great ideas Share your movies everywhere • • • • • Except….. Video needs to be professional quality Needs good lighting Needs professional editing Location matters
- 4. The quality of your video production will affect how you’re perceived
- 5. Is Facebook free advertising?
- 6. Almost free… • • • • All you need is… A Facebook account Some great ideas Lots of Facebook friends to share your page with • • • • • • Except….. You can’t share your page with anyone other than your friends Only a small proportion of your fans see your posts You need to use ads to reach a wider audience You need to invest in good quality images You need to invest in apps to bring your page to life
- 7. Facebook ads let you reach way beyond your friends
- 8. Apps enrich the experience for your audience, some are free, some are customised
- 9. Is Twitter free advertising?
- 10. Almost free…. • • • • • All you need is… A Twitter account Some great ideas You can eavesdrop on potential opportunities You can share your ideas with anyone • • • • • Except….. It takes time and effort to build followers It takes time to build relationships It takes time to monitor opportunities You may need to use promoted posts to widen your reach
- 11. Monitoring tweets and engaging with your followers takes up a lot of time!
- 13. Almost free… • • • • • All you need is… A completed LinkedIn profile Hundreds of contacts Connect to (or get referred to) thousands of potential clients Very high visitor to lead conversion rate • • • • Except….. It takes time to build your LinkedIn network You need to invest time networking on LinkedIn You need a Premium account to unlock the best features
- 14. Upgrading to LinkedIn Premium makes it easier to reach decision makers
- 15. What does running a social media campaign involve? • • • • • • You need…. The resources to manage it Internal processes and tools An integrated strategy and content plan Effective Metrics Social media guidelines for your staff
- 16. Social media is potentially a full time job. Someone has to be paid to do it • • • • • • • • • • Agreeing objectives and goals Monitor what target audience are saying? Several social media platforms to run Researching and generating ideas for content Engaging with audience Finding followers / new connections Integrating social media with other marketing activity Managing the editorial calendar Communicating with others in the company Measuring results
- 17. So…is social media free advertising? Join the debate!
- 18. If you have any questions…. • • • • • Blog: brainstorm-digital.co.uk Twitter: @brainstormdsgn Facebook: brainstormdigital LinkedIn: uk.linkedin.com/in/brainstormdigital Youtube: youtube.com/brainstormdesignltd • Follow the debate on Twitter! #freesocialmedia
Notas del editor
- Dollar Shave Club created this video on a budget of just $4,500, used their own staff and scripted it themselves (the CEO has acting experience). Once the video was published on YouTube they received 12,000 sign ups within two days and the majority of these were not for the cheapest $1 per month razors. So far their video has attracted over 12 million views.