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Social Media for Communal Leaders (2)

                  Tuesday December 25th 2012




@brainstormdsgn             uk.linkedin.com/in/brainstormdigital
Key learnings

How to use social media for….
• Recruiting talent
• Getting in front of donors
• Recruiting more volunteers
• How to use Twitter and LinkedIn as a networking tool
• How to search for, identify, and connect with the people you'd
  most like to meet.
Recruit talent through
Facebook
Use apps to advertise it
These can easily be shared
Use LinkedIn advanced
search to find people you
want to work with
Or you can search by
company
Once you’ve found
someone, there are several
ways to connect with them
The LinkedIn App replaces
the need for business cards
LinkedIn groups enable you
to network with other
professionals
See which groups your
colleagues are at and join them
You can even set up your
own LinkedIn group…
Group discussions help
generate ideas & new contacts
On Twitter, you can connect
directly with anyone
… thought leaders…
…organisations…
…and influencers
Twitter enables you to
search profiles…
Lists enable you to track
discussions by topic
Use Twitter’s search engine
to track relevant conversations
Twitter is a great place to
announce you’re hiring
The more influential your
followers, the more helpful
they’ll be
…or use LinkedIn’s
search engine
In summary….
• Facebook - Use apps to advertise for talent
• Twitter - Great for tracking relevant profiles and conversations
• LinkedIn - Networking for professionals. Use advanced search
  and LinkedIn groups to find talent
Want to find out more?
• Next Course: Social Media for Independent Schools
• Takes place, Wednesday 30th Janaury 2013, central London
• Any questions?
  - www.brainstormdesignltd.com/blog
  - www.brainstormdesignltd.com/training
  - Tweet me at @brainstormdsgn
  - Facebook me at “BrainstormDigital”
  - Connect with me on LinkedIn

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