How to get newcomers invested in your product/service right away. Discover your 'aha moment' and get to it quickly. The importance of setting small goals that expand into larger ones. Understand how the feedback-cycle drives loyalty.
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The First Fifteen Minutes
1. The first 15 minutes
Designing great new user experiences
#first15
Rob Goodla e .me/g
Daniel Burka @dburka
Photo credit: Flickr user “Felix42 contra la censura”
16. WTH??? We need the old FB back...
this is ridiculous!!!
Why wont you just
let me sign in?
I WANT THE OLD FAFEBOOK [sic] BACK
THIS SHIT IS WACK!!!!!
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19. Credit: Flickr user ‘Ben Haisch’
Date before demanding commitment
Get your users invested before you propose
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29. Help people make something they’d hate to lose.
“Save your progress”
Credit: Flickr user ‘karpov the wrecked train’
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31. Or provide a treasure map
The thing over the wall is worth your investment
Credit: Flickr user ‘Fanboy 30’
53. Blake Ross likes this
Adam Mosseri Amazing Photo!
10 minutes ago
Mark Bixby Cool story bro.
8 minutes ago
Soleio This is awesome.
3 minutes ago
54. Make education an experience
Teach new people without relying on a textbook
Credit:
Flickr user
‘kcolwell’
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62. Try not to over-think it
Teaching isn’t always rocket science
Credit: Flickr user
‘Velo Steve’
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64. See your new user experience with fresh eyes
Get newcomers invested right away
Discover your ‘aha moment’ and get to it quickly
Set small goals that expand into larger ones
Teach by doing as well as by telling
65. Photo: Flickr user Peter Kurdulija
Thanks! Questions?
Slides are on slideshare.net/dburka