1. The
Fallacy of
Experience
Design
© 2012 Sapient Corporation | Confidential

2. DESIGNING FOR EXPERIENCES
Is
the
design
of
this
immersive
coke
machine
a
useful
example
of
Experience
Design?
BUSINESS USER
When we design for system or tool, are we widening the
aperture broadly enough to consider the full experience?
© 2012 Sapient Corporation

3. THE EVOLUTION OF
THE EXPERIENCE DESIGNER
© 2012 Sapient Corporation

4. DESIGNING FOR EXPERIENCES
A NEW BREED OF DESIGNER
The user is always at the center of
UCD/HCI thinking, but are we truly
considering their full context, their
full journey?
In reality, the tools and
systems we create are
mere catalysts for
experiences, not
experiences unto
themselves.
© 2012 Sapient Corporation

5. DESIGNING FOR EXPERIENCES
BUSINESS USER
When we design for system or tool, are we widening the
aperture broadly enough to consider the full experience?
© 2012 Sapient Corporation

6. DESIGNING FOR EXPERIENCES
BUSINESS USER
For example, are you designing a banking ATM, or
a banking experience?
What other considerations, guidelines, and frameworks can
we use to appropriately design a banking experience?
© 2012 Sapient Corporation

7. As designers, what’s
NEXT?
© 2012 Sapient Corporation

8. In this session, we’ll provide
a framework for considering
true experience design.
© 2012 Sapient Corporation