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Top 5 conversion tips for travel E-Commerce websites

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Top 5 conversion tips for travel E-Commerce websites

  1. 1. Top 5 conversion tips for travel e-commerce websites David Jarvis, TUI Travel
  2. 2. TUI Travel   180 countries   30m customers   156 aircraft   38,000+ employees   1,131 UK retail shops   £13.9bn revenue Photo credit: TUI Travel annual report
  3. 3. Photo credit: http://www.flickr.com/photos/jacobwhittaker/3387477937/
  4. 4. Remember me?
  5. 5. People who book on first visit = £X revenue People who book after >1 visit = £X revenue x 5 Person who booked on 119th visit = my hero!
  6. 6. 1st visit 2nd visit
  7. 7. How much is that doggie in the window? http://www.flickr.com/photos/blueskydesert/2125549103/
  8. 8. n=22,125
  9. 9. 5% “browsing area”
  10. 10. 2% “browsing area”
  11. 11. 11% “browsing area”
  12. 12. Deal or no deal?
  13. 13. § http://www.flickr.com/photos/maddog78/2121467408/
  14. 14. Deal or no deal? Comparison Scarcity Social proof Reasons to feel good
  15. 15. Support FUN! http://www.flickr.com/photos/karoluslinus/2487021800/
  16. 16. Support FUN! FUN! Zzzzz… Sharing the holiday ideas Price Getting the kids excited Holiday dates Making the commitment Departure airport Researching reviews Flight times Researching personal interests Type of accommodation Getting together with friends Transfers Planning the holiday time Checking facilities at the hotel Monitoring prices Working out how to pay
  17. 17. Closing the deal
  18. 18. “By the time you’ve booked a holiday, you need a holiday to get over it!”
  19. 19. Thank you! David Jarvis, TUI Travel @dcjarvis http://www.flickr.com/photos/27964043@N00/93227302/

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