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Pt. 1 of 4 - Social Media for Health & Public Health - UC Berkeley - Center for Health Leadership

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Dan Cohen
Dan Cohen

Live tweeted at #UCBCHL - Day one of two - Social media workshop, training and capaicty building for health and public health - part of UC Berkeley Center for Health Leadership

Educación
1 de 25
Strategically Integrating Social Media into Your Public  Health/Healthcare Organizations & Practice
A Welcome from our hosts… UCB CHL
UCB CHL Who are we? What do we do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Ana-Marie & Joining the public health social media effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
Let’s see where we are… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools UCB CHL
Wordle.net UCB CHL
UCB CHL Let’s Share: What are the questions you have about this whole social media thing?
Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
We are in this together! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UCB CHL
We are in this together! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UCB CHL
Wordle.net UCB CHL The Big Four Questions… And Thoughts on Answers
UCB CHL
Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc UCB CHL
UCB CHL Only YOU can find what works for you & your organization
UCB CHL HELP is out there – tons of it BethKanter.org
UCB CHL Who do you admire? What successes have you seen?
New Media Success UCB CHL
New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc
My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter leads to diagnosis and treatment The Story of Erin Turner Dr. Richard Berger UCB CHL
RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL
UCB CHL PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations Building Capacity – 20 then 100 Creating Learning Communities Reaching the Underserved Meeting Clients where they are New & Social Media Transformations
Who are we trying to reach? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UCB CHL
Congratulations! You now own your own network & newspaper
We can all do this! Take one step… ,[object Object],[object Object],[object Object],[object Object],UCB CHL

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Pt. 1 of 4 - Social Media for Health & Public Health - UC Berkeley - Center for Health Leadership

  • 1. Strategically Integrating Social Media into Your Public  Health/Healthcare Organizations & Practice
  • 2. A Welcome from our hosts… UCB CHL
  • 3.
  • 4. Finding Ana-Marie & Joining the public health social media effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
  • 5. Let’s see where we are… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools UCB CHL
  • 7. UCB CHL Let’s Share: What are the questions you have about this whole social media thing?
  • 8. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp   Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape
  • 9.
  • 10.
  • 11. Wordle.net UCB CHL The Big Four Questions… And Thoughts on Answers
  • 13. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc UCB CHL
  • 14. UCB CHL Only YOU can find what works for you & your organization
  • 15. UCB CHL HELP is out there – tons of it BethKanter.org
  • 16. UCB CHL Who do you admire? What successes have you seen?
  • 17. New Media Success UCB CHL
  • 18. New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc
  • 19. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL
  • 20.
  • 21. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL
  • 22. UCB CHL PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations Building Capacity – 20 then 100 Creating Learning Communities Reaching the Underserved Meeting Clients where they are New & Social Media Transformations
  • 23.
  • 24. Congratulations! You now own your own network & newspaper
  • 25.

Notas del editor

  1. 10:30 – 10:45