16. How Do You Deliver Your Messages Successfully?
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18. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation . " But there's a large faction in the middle that really is open."
42. Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates
71. Dan Cohen, Principal Full Court Press Communications FCPcommunications.com 510-271-0640 @fullcourtpress / @dcstpaul
Notas del editor
1. Couple of RWJ and CHCF reports found effective OERU conducted through trusted community org essential Broad array of strategies – More in more – plethora of strategies is best USC study quantified impact of particular strategies Most effective is school based – 12$ increase, most dramatic came from multiple strategies, also electronic enrollment systems high on list, also application assistance itself provider inreach – leading mechanism for reaching adults
1. Couple of RWJ and CHCF reports found effective OERU conducted through trusted community org essential Broad array of strategies – More in more – plethora of strategies is best USC study quantified impact of particular strategies Most effective is school based – 12$ increase, most dramatic came from multiple strategies, also electronic enrollment systems high on list, also application assistance itself provider inreach – leading mechanism for reaching adults