Creative chaos overview code thinking

1. CORPORATE PROFILE
David Cutler, Managing Director
617-331-7852 dcutler@creativechaos.co

2. COMPANY
an innovation delivery
partner you can rely on
Creative Chaos is an integrated innovation delivery
agency. We help people build, scale, augment and
support their growth objectives.
• Established in 2000
• Headquartered in San Francisco & Boston
• Global delivery network with offices worldwide
• 300+ full-time associates
• Specialize in product innovation and agile development
• Focus on full life-cycle technology and digital solutions
• Diverse technology expertise
corporations <> startups

3. DELIVERY
what is your innovation dilemma?

4. innovation…..delivered
SELECTED CLIENTS

5. PARTNERS
our startup success stories
Radian Gen closes new round of
investment from Solar Plus in May
2016.
Unation initiates a lite-IPO to raise
$20m in May 2016.
Podium Data raises of $10mn in Nov
2016. Named2015’s “Big Data
Innovative Technology of the Year”
Winner atMassTLC’s Technology
Leadership Awards.
Boloro raises $5m in convertible
notes at 100m+ valuation in Dec
2016.
IPO’s at $14 per share in June
2015.
Compuware acquired by
Thomas Bravo LLC, a private
equity firm, for $2.5 billion
in September 2014.
Jill’s List was acquired by Mind
Body Online in 2013
BEZ was acquired by
Compuware in 2011.

6. strategic partners
STRATEGIC PARTNERS
DIGITAL & TECHNOLOGY TRANSFORMATION ENGAGEMENTS
• Technology Due Diligence
• Qualitative Research
• Personas and User Journeys
• Prototyping
• Agile Web & Mobile Product Development
• Insights as a Service (IaaS) – Dashboards, Portfolio Management

7. Partners
a current testimonial
“
Creative Chaos is as much a way of thinking about technology
as it is a dependable software development partner. They
make it easy to do our jobs better. Whether in a sprint or
during business strategy sessions, they bring process
experience, fresh ideas and a commitment to deliver. One
example is a cross-enterprise dashboard for scouting and
scoring ideas from all our employees.
”
- Manager in the Innovation Lab at a multi-national beverage company

8. technology & digital stack
TECHNOLOGY
CONTENT MANAGEMENT E-COMMERCELANGUAGES
MOBILE ENTERPRISE
AGILE ANALYTICS
CLOUD

9. global delivery network
GLOBAL PRESENCE
Our Global Delivery Network allows us to deliver reliable technology and outsourcing services.
We enable our clients to take advantage of our offshore cost savings and our highly skilled
domestic project management resources.
San Francisco
Boston London
Dubai
Karachi Hong Kong

10. Thinking & Doing
Systems Thinking
Design Thinking
Code Thinking

11. Innovation Delivery Framework
Creative Chaos solves the Innovation dilemma through a proven innovation delivery
framework . We transform ideas into products through an agile and iterative process.
We help your team wherever they need it…
IDF
research & insights
experience design
lean agile development
cloud infrastructure

12. IDEATE
research & insights
Innovation starts with research. We ask questions to
determine consumer motivations, emotional triggers
and insights into attitude and behavior so we can help
build a market-fit solution.
QUALITATIVE RESEARCH
•Focus Groups
•In-depth Field Interviews
•Voice of the consumer
•Usability Interviews
QUANTITATIVE RESEARCH
•Analytics
•Surveys
•Questionnaires

13. PROTOTYPE
experience design
We create human-centered design experiences that
help transform businesses. Our strategy and design
takes a holistic approach towards developing user-
centered journeys for a fluid customer experience.
EXPERIENCE STRATEGY
Customer Insights
Competitive Landscape
Personas
User Journeys
Wireframes
Visual Designs
Prototype
DESIGN SPRINTS
Understand
Define
Diverge
Divide
Prototype
Validate

14. lean agile development
From bespoke web platforms and mobile apps, to big
data analytics - we have the experience and expertise to
develop & deliver complex systems
iOS Android Java / J2EE
Ruby .NETPHP
Agile Product Development
BUILD
•Websites
•Web Applications
•Mobile Applications
•eCommerce Platforms
•Connected devices
•AI & Machine Learning
•Big Data & Hadoop
•IOT
•Microservices Architecture
•Javascript MV Frameworks
•eCommerce
•DevOps
Expertise

15. Mobile
From Concept to the
App Stores
Native iOS Apps
Interactive and engaging
personal, social, and
entertainment apps for the
iPhone and iPad.
Cross platform
Apps
Cut down development costs
by developing cross platform
mobile apps.
Native Android Apps
Rich, interactive android app
development allows one to take
advantage of all the hardware features in
the latest Android phones.
Hybrid Mobile Apps
Cover all the mobile platforms and
devices with one codebase with
different wrappers. Quick turnaround
and easy to support.
Business Apps
Apps that require developing
server side components in
addition to native client apps
for the iOS or Android.

16. cloud infrastructure
management
SCALE
We operationalize your ideas and manage your production
environments to ensure high performance and availability
of your business critical assets.
• Server provision & setup
• 24x7x365 monitoring and
incident management
Infrastructure management
• High performance site &
infrastructure design
• Private vs Public vs Hybrid
cloud design
Strategy & consulting
• Web / DB / App performance
tuning
• Vulnerability Assessment
• Platform hardening
• PCI Compliance
Performance & Security
• Continuous Integration
• Continuous Delivery
• Auto Scaling
DevOps

17. DAVI D CU TL ER, MANAGI NG DI RECTOR
617-331-7852
dcutler@creativechaos.co
C O R P O R A T E P R O F I L E W W W.C R E AT I V E C H AO S .CO
INNOVATIONDELIVERED
case studies

18. Services:
OnBionic Growth Dashboard
Bionic Solution is a innovation consulting firm with
a team of highly skilled and experienced
entrepreneurs who build and scale ideas within
large enterprises. Bionic enables the world’s
largest companies to grow at the speed of startups.
Creative Chaos helped design and develop
“Onbionic,” a business intelligence and portfolio
management system that powers the growth
framework that Bionic uses within their client
companies to manage, track and grow their ideas.
UI Design
Business Intelligence Platform
Development
CASE STUDIES

19. Services:
Cross-Enterprise Employee Ideation Engine
The Innovation Lab inside Anheuser Busch InBev is called
Zx Ventures. This fast-moving team pushes the limits of
“Agile” on many corporate initiatives; from Startup incubation
to new product development to team productivity.
As Creative Chaos was asked to help define an employee
engagement portal, we are building custom solutions to
immediate needs and problems. One is visibility and
management of 16 different digital “employee suggestion
boxes” across the company for scouting and scoring their
next best ideas from their best assets.
UX Consultation
UX/UI Designing
Web Application Development
CASE STUDIES

21. Services:
UI/UX Design
UX Development
Website Development on
Kentico
Stericycle Website Redesign and Development
Stericycle is a global waste management and
compliance company that specializes in collecting and
disposing hazardous waste.
Creative Chaos conducted user research and designed
and developed the new website on Kentico CMS. We
also provide 24/7 cloud infrastructure services and
website maintenance services.
SEO Services
CRO Services
Website Support and
Maintenance
CASE STUDIES
Competitor Research
User Research
Digital User Journey
Cloud Infrastructure Services

22. Services:
Advance Auto Parts B2C Mobile App
AAP is one of the largest retailers of automotive
replacement parts and accessories in the US.
They wanted to shift from an e-commerce only
web platform to a more holistic native app
experience centered around the relationship
between the user and their specific vehicle.
This included DIY maintenance guides and a
holistic eCommerce experience.
Customer Research
Customer Decision Journey
Strategy & Experience Design
CASE STUDIES
Prototype Development
iOS App Development
Android App Development

23. Services:
GoPro mobile web
GoPro makes the world's most versatile cameras,
related gear, and software that inspires people to
capture and share their most meaningful
experiences with others.
The problem was that these people were being
inspired by the action on the GoPro website… but
were buying elsewhere. Creative Chaos built a
more engaging and utilitarian shopping experience
that increased conversions.
User Research
Market Analysis
Experience Design
UI/UX Design
Responsive Design
CASE STUDIES

24. CASE STUDY
Sears Service Live
Services:
UX Consulting
UI/UX Design
UX Development
iOS Development
Android Development
Testing
ServiceLive Inc., a wholly owned subsidiary of
Sears Holding Corporation, connects customers
with over 33,000 independent contractors for
home improvement and repairs.
Creative Chaos transformed their website into a
complete mobile experience that empowered the
service providers to pick up service request tasks,
purchase parts for more accountable and easier
processing, and receive faster payment.

25. CASESTUDY
UNATION is an events based social network
platform which allows people to publish
public/private events and sell tickets so that other
users can participate and join in.
Creative Chaos revamped its design and
developed the platform from scratch with
additional features and a more friendly user
experience
UNATION - Share the Fun!
Services:
UX Consulting
UI/UX Design
UX Development
iOS Development
Android Development
Web Services
Testing
UNATION.com

26. CASESTUDY
• Developed and launched android app from scratch
• Re-developed iOS app on updated UI & UX pattern
• Developed and launched UNATION Check-in app, a dedicated
add-on application for event creators for ticket management,
insight on user demographics, ticket sales management and event
entry assistant.
• Developed and launched web app integrated to mobile app
• Introduced monetization in platform by enabling stripe payment
solution, allowing users to create and sell tickets from the platform
• Developed ambassador program serving as the main
monetization stream for the platform and growing the user base
• Migrated technology stack from .NET to Ruby on Rails to unify the
entire platform on one technology (UNATION + Ticketing) and
move forward with a modern language. UNATION.com
Example: UNATION Details

27. STARTUPS
startup is in our ‘DNA’
As a technology partner for over 30 startups , we have a systematic way to
build and integrate teams that can accelerate product development.
We were founded in 2000 in a small apartment with five thousand dollars.
17 years later, we are a 300-person technology services company with over 3.5 million
man hours of expertise in product development and innovation.
We angel invest in early stage startups, mentor founders and share our
experiences around building, growing and scaling businesses.
We have helped startups all the way from an idea to an exit!

28. we help mitigate MVP development risk
Creative Chaos, helps you build a usable MVP quickly that you can test with your first set
of customers. You don’t have to worry about hiring the right engineers, or creating the
right development process.
With Creative Chaos you get:
A MVP development
framework that works. We
are not experimenting on
your time/money.
A fully functioning agile
team with access to
architects, designers,
developers and testers.
A long term partner you
can rely on to help scale
and grow with your startup.

29. agile MVP development framework
VALUE
COLLABORATION
PROCESS
PRINCIPLES
• The outcome we are focused on is
“Delivery of a usable product that can be put in the hands of
early customers”
• We do this by relying on:
– A core set of principles
– A defined process that’s simple and easy to understand
and adhere to
– Effective collaboration that helps build trust
Our framework ‘works’ because its driven by outcome and value.

30. core principles
These principals form the bedrock of our relationship
• Customer satisfaction is best achieved through rapid delivery of useful software.
• Working software should be the primary measure of progress and should be delivered
frequently.
• Changing requirements should be welcomed, even if late in the development process.
• There should be close interaction between developers and business teams with full
transparency.
• Customers should ONLY pay for usable and working software. Quality issues are our
responsibility and must be fixed on OUR time and OUR money.

31. our process
We spend 2-3 weeks to create a product backlog and run
a quick design sprint. This allows both of us to have an
understanding of what the final product will look like.
We commit to delivering an MVP within 3 development
iterations.
• 3 sprints of 1 month each
• 3 weeks of development + 1 week of bug fixing and
fine tuning
• Anything that takes more than 3 development
iterations is moved for future releases.
Design
Develop
DESIGN DEVELOP DELIVER
Repeat
3x
MVP
4 week
sprint
3 week
development
1 week test
ONLY if
previous
sprint is
“Accepted”
Sprint
Backlog
Discovery
& Product
Backlog
Prototype
Each iteration has to be “Accepted” by the customer
• Acceptance criteria is established before a sprint
starts
• Any bugs that delay the iteration is OUR
responsibility and we will NOT charge for extra time
spent fixing them
• Customer acceptance is key to us moving forward
Deliver

32. collaboration
Chat: Slack
We set a project slack group and invite you to be a participant. We use Slack to ask you questions,
get clarifications and provide quick updates. It helps minimize email clutter and allows everyone to
be on the same page.
Project Management: Pivotal Tracker
Your project is setup on Pivotal Tracker. We manage the product backlog, stories, sprints and giving
you full visibility on progress.
Meetings: Zoom
We use zoom video conferencing for all meetings. Sprint planning, sprint review, backlog grooming
etc. Most videos are recorded and shared with the team.
One of one calls: Phone, Slack or Skype
The project manager is available daily for a quick catch up call on
Phone, skype or a slack call.

33. value
Agile Team ready to go:
Developers that work on your project are trained and understand our principles, process and tools – They are ready to hit the ground
running.
Transparency:
• We bill you for each resource that works on the project at a weekly rate. We invoice you every 2 weeks for work done.
• You see a deliverable at the end of every iteration. You sign off on it every month and we most to the next iteration.
Support:
• A project manager (scrum master) is provided to you at no additional cost.
• Any help required from our senior architects, leads or internal support network is provided at no additional cost.
Working software:
• Our promise to you is that each iteration will produce valuable working software.
• Value is determined by you at the end of each iteration.
• If you don’t see any value – we are responsible for curing it. If we can’t cure it, we mutually agree to end the relationship.
• You own the code and all work that has been paid for.

34. a few startups that have
successfully used our
MVP development framework

35. Creative Chaos was part of this engagement from the
inception. We were responsible to analyzing their
business processes and convert them to a scalable
solution. We designed the UX/UI, develop, test and
collaborate with their team to run sprints and plan
releases.
▪ Language: RoR
▪ Database: MySQL
▪ Framework: AngularJS
TECHNOLOGIES:
CASE STUDIES
Radian Generation is an independent solar asset management and advisory firm with big
clients all over the world. They deal in solar project development, acquisition, finance,
operation, and management. They aim to provide efficient, accurate and dependable
asset management services for owners and investors of solar power projects.

36. Creative Chaos architected the mobile platform and has a
dedicated team of developers and network support
engineers to develop, manage and maintain the
platform.
▪ Languages: .Net, Java, PHP
▪ Frameworks: .Net 4.0
▪ Databases: MySQL (Clustering)
TECHNOLOGIES:
CASE STUDIES
Boloro enables anyone with a Mobile Phone to pay for goods and services online and
in-stores, using only their Mobile Airtime or their Mobile Wallet. Boloro offers services
to MNOs, Merchants and Customers.

37. As a technology partner, Creative Chaos set up an
augmented team of strong Java, big data and Hadoop
engineers to help build the Podium platform with the
core team being in Boston. Podium relies on us for
developing new features and extending functionality in
the platform.
▪ Language: Java
▪ Database: PostgreSQL
▪ Frameworks: AngularJS, JSPlumb,
Spring MVC, Spring Core, Hadoop for
Big Data
TECHNOLOGIES:
CASE STUDIES
Podium data is an end-to-end data management and preparation platforms which
assist enterprises to dramatically lower the time, cost and effort of managing and
making their high-performance business data useful using Big Data technologies.

38. Creative Chaos helped architect and design a
platform that allowed well being practitioners to
connect with patients.
The team was engaged for development, testing and
release management for Mind Body Exchange.
▪ Language: PHP
▪ Database: MySQL
▪ Framework: CakePHP
▪ Search Engine: Sphinx
TECHNOLOGIES:
CASE STUDIES
MindBody Online manages a network of patients, practitioners, and corporate clients
focused on health and wellness. The customers can reliably comment on their
experiences, share information about their practices, avail services like referral and
searching practitioners.

39. Creative Chaos is a development partner for bPay
Solutions. A team of developers and network support
engineers are responsible for designing new products
and implementing them in multiple markets.
The team also provides onsite and offsite support to
partners and distributors.
▪ Platform: iOS, Android
▪ Language: Java, PHP, Objective-C
▪ Database: MySQL
TECHNOLOGIES:
CASE STUDIES
bPay connections financial institutions, payment networks & retailers to provide
integrated solutions for digital wallets. The bPay platform enables payment solutions
for mass transit, government, public sector, utility companies and retailers.

40. CONTACT US
we are here to solve your
innovation dilemma
To learn more about what we can do for your business, write to us
innovate@creativechaos.co
AMERICAS
San Francisco
Creative Chaos
156 2nd Street
San Francisco, CA 94105
 866-507-5835
Boston
Creative Chaos
One Broadway, 14th Floor
Cambridge, MA 02142
 866-507-5835
MIDDLE EAST / ASIA
Dubai
Creative Chaos
JAZFA View 18-19, 1st Floor
Jebel Ali Free Zone
Dubai, UAE
PO BOX 26274
 + 971-4-813-7736
Pakistan
Creative Chaos
2nd Floor, Al-Karam Center
Plot BC-1, Block 7, Clifton
Karachi – Pakistan
 +9221-35364065
Hong Kong
Creative Chaos
2/F, Shui On Center,
6–8 Harbour Road,
Wanchai, Hong Kong
 +852 2824 8331
FAR-EAST / ASIAEUROPE
London
Creative Chaos
Bentinck House
3-8 Bolsover Street
London – W1W 6AB

41. CORPORATE PROFILE
David Cutler, Managing Director
617-331-7852 dcutler@creativechaos.co