dctrl Agency Profile

dctrl — studio for creative technology
dctrl —
studio for creative
technology
we’re building the future of digital transformation

01
About Us
We unite strategy, data, design
& technology to enable growth.
SECTION2

Who we are
dctrl is a small, ﬂexible, fast-moving and skilled team, independently owned and
proﬁtable since its inception.
dctrl combines experience in strategy, data science, interactive design, software
engineering for web and mobile, analytics, social media and digital growth.
dctrl is your data-driven partner for the digital age.
3
dctrl [di:ken’troul] is a digital consulting agency with a clear vision
and over 17 years of passion
ABOUT US

What we do
Since inception, there has been one goal for dctrl — to work creatively, effectively
and above all, differently from anything else in the marketplace.
We develop solutions and experiences using technology in smart, interrelated
ways that support brand and communication strategies.
We work with open clients to clarify their stories and create tangible experiences
that will set them apart from the competition and connect with their customers.
We have extensive experience with mobile applications and data driven websites.
4
We transform data into value and business impact.
ABOUT US

Our Approach
We believe that data-based technology is the main driver of today’s
communication and culture.
We see our responsibility to constantly push the boundaries of what can be done
with digital technology.
We aim to build long term relationships with our clients and partners based on
transparency, collaboration and trust.
We believe in creative freedom, curiosity and quality over quantity.
We believe good products/services require good development.
5
The principles which shape our work and how we collaborate
ABOUT US

Our Values
6
Our values deﬁne who we are. How we work and grow together.
ABOUT US
We make great technology.
We are intolerant of intolerance.
We default to transparency, truth & trust.
We choose positivity & happiness.
We work smarter, not harder.
We choose simple processes.
We work everywhere we want.
We give preference to autonomy.
We pursue personal growth.
02
We keep everything we do professional.
01
We make time for reﬂection.
03
04
We support openness & interoperability.
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Timeline
7
Over 20 years of
passion.
ABOUT US
2019
Part of the “Achtgrad AG - Digital Excellence” agency network
dctrl leaves Achtgrad AG and is again an independent digital agency
.
Founding member of “digitalMedLab”, a mHealth R&D company.
2006
2009
dctrl gets a registered trademark (™)
Co-organisator of international conference “Flash at the lake”, Zurich
2005 Founding member of “Swiss Flash User Group” (SFUG)
2000
2003
Founded in Zurich, Switzerland by Roberto Eberhard and Andreas Lorenz
Transformed into a private limited company (Ltd. / GmbH / Sarl)
2012
2010

Our Oﬃce
Konradstrasse 17, 8005 Zurich, Switzerland
0041 - 44 - 271 9828
hello@dctrl.ch
https://dctrl.ch
8
Get in contact.
ABOUT US

02
Services
Everything you need to make a
successful digital product, and
nothing more.
SECTION9

Business Fields
10
A full spectrum of services & consulting, founded on our four core competencies
SERVICES
Strategy TechnologyUX Design Growth

Strategy
11
We help organizations
see around corners
and discover new
opportunities.
SERVICES
● Business requirements development
● Consumer research and user personas
● Usability audits and expert reviews
● Digital brand strategy
● Social media strategy
● Digital marketing strategy
● Regulatory consulting (GDPR, MDI, HIPAA)
● Digital health consulting
● Security consulting

UX Design
12
We create cohesive
visual identities and
scalable brand
strategies, that
connect with
audiences and support
brand goals and
growth.
SERVICES
● Information architecture
● Identity and corporate design
● Interaction and visual design
● Interactive prototyping
● Design systems
● Visualisation
● UX-/UI-design
● Social media design
● Web & mobile design

Technology
13
Our approach is an
integrated, specialized
process that focuses
on making good
experiences great.
SERVICES
● Technical architecture & requirements
● Front- & backend development
● API design, development & monitoring
● Mobile app development (Android/iOS)
● WordPress theme & plugin development
● POS design & development
● Social media development
● Information security
● Quality assurance testing

Growth
14
Measure performance
to draw insights and
increase ROI.
SERVICES
● Grow hacking
● Social media marketing
● Search engine marketing (SEM)
● Search engine optimisation (SEO)
● Inbound campaigning
● Newsletter marketing (CRM)
● Measurement, monitoring & analytics
● Site maintenance and management
● Training

03
Process
Data driven development ﬂows
through everything we do.
SECTION15

dctrl — studio for creative technologydctrl — studio for creative technology
Key Stages in our Project Lifecycle
16 PROCESS
ANALYSIS DESIGN TESTING GROWTH
STRATEGY DEVELOPMENT LAUNCH
Transform strategies
into innovative
digital solutions.
3 - 9 days
Optimise your digital
image, from front- to
backend.
2 - 9 weeks
Translate business
needs into data-
driven solutions.
Measure performance
to draw insights and
increase ROI.
See around corners
and discover new
opportunities.
2 - 5 days 2 - 5 days 1 - 3 days 1 day unlimited
Automated testing to
ensure the stability
of the solution.
Executing product
launch and start
monitoring.

04
Device Channels
Delivering effective digital user
experiences across browsers,
operating systems, wearables,
IoT and mobile devices.
SECTION17

Multi Screen Experiences
18
Delivering effective user experiences across all operating systems and devices.
DEVICE CHANNELS

05
Partnerships
We're particular about the
quality of our work, so we're
also very selective about our
partnerships.
SECTION19

A ﬂuid network to help you scale
20
Offer a wider breadth of more sophisticated solutions
PARTNERSHIPS
— Integration partners — Research partners — Marketing partners

21
PARTNERSHIPS
— Hosting partners — Analytics partners — Developer network— CRM partners

22
PARTNERSHIPS
— Service partners — API developer network

06
Experience
Fusing digital strategy with
experience to accelerate
growth and effectiveness.
SECTION23

Business Areas
24
We have successfully
developed and
executed digital
experiences in a wide
range of industries.
EXPERIENCE
Insurance
Life Science
Media
NGO’s
Sport
Technology
Telecom
Tourism
Advertising
Architecture
Culture
Fashion
Food
Finance
Government
Healthcare

07
Clients
Clients who believe that
technology can make a
difference to their business
over the long term.
SECTION25

dctrl + Client = One Team
Clients who are ready to go beyond practiced
processes to achieve new goals.
26
We look for clients who are passionate about what they do.
CLIENTS
Clients who embrace change over
incrementalism.
Clients who like healthy debate and are looking
for a collaborative relationship.
Clients who believe in the power of creativity
and are ready to take a calculated risk to
achieve breakthrough results.

Selected Brands*
27
Our clients. Our passion.
CLIENTS
* of more than 128 clients

08
Projects*
The following selection of
projects illustrate the range
of services we offer.
SECTION28
* of more than 277 projects

Role
Year
Agency
Client
Roger Federer
Credit Suisse
29
Credit Suisse
sponsoring website for
the world's best tennis
player.
PROJECTS
Noise, Zurich
2013 - 2015
Design, Development,
Maintenance

Role
Year
Agency
Client
Novartis
Novartis Pharma, Rotkreuz
30
Raise hypertension
awareness with a
mobile app for Android
and iPhone
PROJECTS
Next AG, Zurich
2014 - today
Strategy, Regulation, Design,
API, Development

Role
Year
Agency
Client
Alpiq
Alpiq, Zurich
31
An interactive POS
System for external
sales team.
PROJECTS
—
2016 - 2018
Strategy, Design, API,
Development, Maintenance

Role
Year
Agency
Client
MAN
MAN, Munich
32
Website for Europe’s
leading transportation
company.
PROJECTS
—
2015
Strategy, Design

Role
Year
Agency
Client
Osys
Osys, Zurich
33
Interactive POS System
to show the company
services at trade
shows.
PROJECTS
—
2011
Design, Development

Role
Year
Agency
Client
Chr. Scherrer
Christian Scherrer, Zurich
34
Promoting ex-Alinghi
sailor and one of the
best swiss racing
skippers.
PROJECTS
—
2012 - today
Strategy, Design,
Development

Role
Year
Agency
Client
Emmi
Emmi, Luzern
35
Ice-cream card editor
for the external sales
team to attract new
customers.
PROJECTS
Webmanufaktur, Bern
2006 - 2010
Strategy, Design,
Development

Role
Year
Agency
Client
Die Post
Die Post, Bern
36
Campaign landing
page and online video
editor.
PROJECTS
—
2005
Strategy, Design,
Development

Role
Year
Agency
Client
VMTG
Musikschulen TG, Frauenfeld
37
A new website for the
music schools of the
canton of Thurgau.
PROJECTS
—
2020 (in development)
Strategy, Branding, Design,
Development

09
Use Case
A new digital communication
strategy for Schweizer Brot.
SECTION38

Branding
39
Bold creative concepts
bring strategies to life
across multiple touch-
points (on- & oﬄine).
SCHWEIZER BROT

Website & Blog
● Search engine optimized
● Social media optimized
● A/B tested
● Sharable content of high quality
● Localized in De/Fr
40
The central hub in the
digital marketing mix
of Schweizer Brot.
SCHWEIZER BROT

Landingpages
● Catch traﬃc from social media
● Content generation (SEO)
● Call to action
41
Deepen contacts,
establish dialogue.
SCHWEIZER BROT

Social Media
● Followers, sharing, likes,
comments (engagement)
● Consumer generated content
● Consumer engagement
● Content/Product promotion
● Drive traﬃc to campaign pages
● Brand awareness
42
Supporting dialogue-
oriented
communication.
SCHWEIZER BROT

YouTube
● Portraits
● Brotmoment
● Lifehacks
● Food waste
● Recipes
43
Spreading inspiration
for Swiss bread.
SCHWEIZER BROT

Newsletter
● Personalized and A/B optimized
content
● E-Mail automation
● Lifecycle marketing
● Drive traﬃc to campaign pages
44
Maintaining and
intensifying
relationships.
SCHWEIZER BROT

Inbound
● Increases visibility
● Build brand awareness
● Educates consumers
● Increases trust and credibility
● Generate quality traﬃc
45
Delivering the right
information at the right
time in the right place.
SCHWEIZER BROT

Advertising
46
Strengthen the brand in
industry-relevant
media.
SCHWEIZER BROT

Label
● Educate gastronomy industry
● Access opinion leaders
● Increase bread consumption
47
Multipliers in the
gastronomy with “Best
of Swiss Gastro”.
SCHWEIZER BROT

Key Figures (01.03.2020)
48 SCHWEIZER BROT
800’000
Annual website visitors
221’000
Annual YouTube video views
15’800
Newsletter subscribers
16’500
Follower on Facebook
2’600
Follower on Instagram
1’300
Annual media clippings
4’600’000
Impressions on Google Search
1’600’000
Annual website page views

10
Spin-off
Reducing costs, increasing
access and improving quality
and eﬃciency in healthcare.
SECTION49

Role
Year
Agency
Client
digitalMedLab
50
R&D of mobile based
digital healthcare
solutions.
DIGITALMEDLAB
https://digitalmedlab.com
digitalMedLab was launched in 2010 as a joint lab between dctrl
— studio for creative technology and Sigam Public Health
(Basel/Switzerland) to harness the power of wireless
technologies to improve health outcomes.
We achieve this goal, by building easy to use and cutting-edge
software applications with a high design standard, which
requires minimal learning time and contains all the relevant
features to make them essential clinical tools, thereby ensuring
high standards of security and privacy.
⟶

Role
Year
Agency
Client
Dr. Martin Denz,
MD
President Swiss
Association for
TeleMedicine &
Health
eHealth
Dr. Fridolin Marty
economiesuisse
Health Policy
Dr. Martin Denz,
MD
President Swiss
Association for
TeleMedicine &
Health
eHealth
Ursula Stalder, lic.
phil. I/Prof.
Lucerne University
of Applied
Sciences and Arts
Marketing &
Communication
Advisory Board
51
Guidance and
long-term vision to
keep digitalMedLab
growing in the right
direction.
DIGITALMEDLAB

Challenges in modern Wound Care
63% of nursing time is dedicated to
wound management
52
«It is a silent epidemic» — The WoundReach Foundation
DIGITALMEDLAB
● 400 million persons suffering from chronic wounds
● In the U.S., wound care is a $22 billion/year problem
● One episode of leg ulcer care costs more than
$40‘000
● 73’000 amputations are performed on people with
leg ulcer in the U.S. per year
50% of nursing time is used for 3% of
population with chronic wounds

+WoundDesk
53
Reduce costs, errors —
and get more time for
the patients.
DIGITALMEDLAB
● Mobile app
● Dashboard administration
● Wound analytics
● Wound report
● Open Health API
● Device management
● Support desk
● Translation center
Already +8000 nurses, physicians and wound care specialists
worldwide using +WoundDesk for the management of chronic wounds.

Mobile App
● Wound assessment and
documentation
● Semi-automated wound
measurement
● Decision support system
● Guidelines with updated medical
informations
● Secure data exchange with
external providers
54
Wound documentation
at the point of care.
DIGITALMEDLAB

Wound Report
● Exchange of wound assessments
● Review of consultations
● Feedback from external
specialists
55
Share wound
assessment data with
external specialists.
DIGITALMEDLAB

Administration
● Team & patient data management
● Patient wound consultation review
● Team access rights management
● Push notiﬁcations
● Guidelines editor
● Product editor
56
Manage health data in
one place from any
location.
DIGITALMEDLAB

Analytics
● Data-based decision-making
● Real-time and location based
medical data
● Improved resources allocation
● Customised to your needs
57
Better wound insights,
better outcomes.
DIGITALMEDLAB

App Store
● Digital distribution of customised
+WoundDesk Mobile App’s
● Invite and notify your team about
new releases
● Track and manage downloads
58
Secure app distribution
& device management.
DIGITALMEDLAB

Support Desk
● E-Mail support (business hours)
● Phone support (business hours)
● Online support center (24/7)
● Personal account manager
59
Report and track
support queries from
anywhere.
DIGITALMEDLAB

Translation
● English
● German
● French
● Italian (in progress)
● Portuguese (in progress)
60
One point to translate
+WoundDesk in any
language.
DIGITALMEDLAB

11
Products
By developing internal products
we’re looking for ways to make
tech more friendly and
accessible, for our clients and
their ultimate users.
SECTION61

MonitR
MonitR is the easiest and affordable
way to analyse your social media
accounts, campaigns and website in
real-time.
62
Data analysis.
Simpliﬁed.
PRODUCTS

Thank you!
Andreas Lorenz
Founder & Head of Technology
al@dctrl.ch
For further information & insights please visit:
https://dctrl.ch
For up-to-date news follow us on:
FIN63

Annex
SECTION64

Selected Speaks & Lectures
65
Spreading ideas and knowledge.
ANNEX
2004 Hochschule für Wirtschaft Luzern
Institute für Wirtschaftskommunikation IWK,
Multimedia Unit, diploma co-adviser
2002 Kunsthochschule Zürich
Interactive Design Unit, lecture
Lectures
2010 SAE Institute Zurich
lecture about rich internet application development
Hochschule der Künste Luzern
expert at MAS diploma
2005 - 2006 Hochschule für Wirtschaft Luzern
Online-Communication Unit, guest-lecturer for
it-engineering

66
ANNEX
2015 Health 2.0, “Tools for Provider Communication”,
Barcelona
SGO Herbsttagung “Digitale Transformation”, Zurich
ZHAW, “CTI Entrepreneurship”, Winterthur
ZHAW, “Startup Lessons learned”, Winterthur
University of Basel, Workshop “Measurements in
Health & Sports”, Basel
Speaks
2020 2. Intern. E-Healthcare Application Summit,
Winterthur
2018 Digital Connect, “The future of mobile health care”,
Sierre
2016 Last Thursday @ ETHZ, “Connecting Dots between
Health and Technology”, UX-Design, Zurich
SMAMA “Mobile Data and Data Security”, Zurich

67
ANNEX
2000 - 2009 Swiss Flash User Group, several lectures about
Flash, Flex, Action Script, ANT etc., Zurich
2005 Macromedia Academy School, “Flash 8 overview”,
Kloten
Speaks
2014 SMAMA Fachevent #4, “Mobile Startups”, Zurich
Mobile Monday, “Mobile Health & Wearables”,
Zurich
2013 Origo Innovation Congress, “Internet of Everything”,
Frauenfeld
2009 Flash at the Lake, “Flex - Continuous Integration”,
Zurich

Selected Publications
68
Our work is regularly mentioned in magazines and books.
ANNEX
2006 Online PC, Die Internet- und PC-Zeitung der
Schweiz, Zurich
PAGE, Das Magazin für Digitale Gestaltung &
Medienproduktion, Hamburg
2005 MX Magazin, Das Magazin für Macromedia
Anwender, Frankfurt
InfoWeek, Das Schweizer IT-Magazin, Zurich
Newspapers / Magazines
2016 MedInside, “Schweizer Innovationen an der Health
2.0″, Zurich
SonntagsZeitung, “+WoundDesk: App der Woche”,
Zurich
2015 Medical Tribune Public, “Neue App für
Hypertoniker”, Basel
2012 NZZ/Scorecard, “Mobile Apps im medizinischen
Alltag”, Zurich

Selected Publications
69
Our work is regularly mentioned in magazines and books.
ANNEX
2002 Webdesign Index 3, The Pepin Press, Amsterdam,
ISBN 90 5768 0459
2002 E-Project 01 - The most creative websites around
the world, HarperCollins Intern., Hong Kong, ISBN
0 06 008764 1
2001 Inertia - Visual Culture, Budapest, Hungary, ISBN
963 00 9451 7
Books
2015 Reliability & Accuracy of Wound Surface
Measurement using Mobile Technology,
International Society for Telemedicine & eHealth,
Basel, ISSN 1998-5509
2007 Webdesign Index 7, The Pepin Press, Amsterdam
2004 Webdesign Index 5, The Pepin Press, Amsterdam,
ISBN 90 5768 0637

Recognitions
70
Our efforts to provide our clients with outstanding services & innovative products.
ANNEX
2015 Finalist Digital Health Innovation Award, Munich,
Germany
Best application for overall healthcare system,
Hacking Health, Strasbourg, France
2006 Die besten 200 Websites der Schweiz, the website
“Instant Karma” was nominated by the it magazin
Anthrazit as one of the 10 best corporate websites
for 2006, Zurich, Switzerland
Awards & Mentions
2020 2019 Global Digital Health 100, Journal of mHealth,
UK
2018 Finalist IFAS Innovation Challenge 2018, Cosanum,
Zurich, Switzerland
2017 2016 Global Digital Health 100, Journal of mHealth,
Skipton, UK
2015 Finalist AppCircus @ ConHit/Messe Berlin,
Berlin, Germany

Recognitions
71
Our efforts to provide our clients with outstanding services & innovative products.
ANNEX
Awards & Mentions
2004 American Design Award, silver award for the
website of the fashion label “Instant Karma”, USA
2001 Stiftung Jugend & Wirtschaft, gold award for the
website/cd- rom “Schadenfreunde” of the
Schweizerischer Versicherungsverband, Bern,
Switzerland

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