Vector Databases 101 - An introduction to the world of Vector Databases
Apple's iPhone analysis
1. 17th November 2011
Research paper on:
Apple’s iPhone
Team B4
Eric Swenson
Dionysios Lorentzos
2. How
has the
iPhone's
popularity
been affected by
consumers' perceptions
of the iPhone and the role
it plays in their lives, focusing
on the abstract concepts of self,
lifestyles, appearance, and buyer analysis?
3. Smartphone Market Q3 2011
11%
Android Os
Apple iPhone 18%
43%
RIM Blackberry
Other
28%
4. PREDICTIONS
“OWN AN IPHONE”
IMAGE & BRAND NAME
ENGAGE MORE IN CONSPICUOUS
CONSUMPTION
DISPLAYING INCOME OR WEALTH
NEED FOR SOCIAL STATUS
5. PREDICTIONS
MORE LOGIC PURPOSES THAN
EMOTIONAL
TECHNICAL REASONS
SEARCHING OF TECHNICAL REASONS
DON’T LIKE BEING SOLD A PARTICULAR
IMAGE AT A HIGH COST
6. USE OF DEMOGRAPHIC SURVEYS
INDIVIDUAL INTERVIEWS
FOCUS GROUPS
METHODOLOGY