1. The Assignment
Group B: Two, Lauren, Jessie, Slava, Jo, Gracia - 05.12.15
To identify a particular kind of product, service, organization,
activity or concept that has not been branded.
To try to explain why it hasn’t been branded.
To suggest how branding could work in that arena.

4. Prisons are intrinsically negative - both for inmates and the general
population of ‘citizens’. Prison is lik a “shameful secret”, something to
keep hidden, against one of the main role of branding which is to
bring attention. There are a like Guantanamo Bay and Alcatraz, like
Alcatraz.
Federal facility, taxpayer is unlikely to tax payers‘ cost want to contrib-
ute financially to this type of project.
Prison is like a shameful don’t want to recruit ‘loyal customers’ There
are a few like Guantanamo Bay.
Some reasons why...

5. How branding could work?

6. How to create the branding
Think of prisons as “service providers” with 2 main functions
a scary place people don’t
want to ended up in.
a place where some
convicts can reform and do
good again.
how people look at prisons vs how people look at ex-cons
punishment correction

7. Suggestions for
To Rename The Project
- Ex: rehabilitation center
To Empower Inmates
Creating sustainable business
models
- Ex: Gorgona Island Prison,
Café Britannia
To Educate The Public

8. Final Thoughts
Changing Mentality: Improve prison environment, and
bring tangible benefits for local community.

9. Thank you for listening!