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Pixar
                              Yus G. Marto- History of Company
                             Justin Bank-How They Make Money
Michael Gordon and Kent Morrison-Corporate Social Responsibility
               Melelani Petersen-International Business Presence
The history of a company
filled with talent
1979 Dr. Ed Catmull is recruited to Lucasfilms
1984 John Lassiter leaves Disney for Lucasfilms
1986 Steve Jobs buys Lucas’ computer graphics division and names
it Pixar
1991 Pixar strikes a three picture deal with Disney
1995 Toy Story hits the box office
2006 Pixar and Disney merge; Pixar becomes a subsidiary of Disney
2010 Toy Story 3 earns over 1 billion dollars
Products
Over 20 shorts

Toy Story
A Bug’s Life
Toy Story 2
Monsters Inc
Finding Nemo
The Incredibles
Cars
Ratatouille
Wall-E
UP
Toy Story 3
Cars 2

RenderMan
Disney paid Pixar 26 million to make 3 computer
animated films. Pixar spend 26 million making Toy
Story. After Toy Story earned 360 million worldwide,
Disney struck a deal with Pixar to be the sole
distributor of product lines and split the profits 50-50.
This gave both companies the capital to finance
many more project.
How much money does Pixar make?
It is estimated that Pixar has made over 26 billion
dollars from their movies, shorts, and product lines.
Corporate Social
Responsibility
IT GETS BETTER PROJECT

 Pixar did a PSA to help the Gay community with
  a message saying its ok to be different.



 http://www.youtube.com/watch?v=4a4MR8oI_B
  8&feature=email
THE CBA
 Job Training and Local Hiring.



 Housing.



 Child Care.



 Fair Employment Practices.
Pixar’s first five films are all
released and heavily
marketed internationally
by Disney.
Toy Story
                 Domestic             $191,796,233
                 International        $170,162,503
                 Total                $361,958,736
A Bug’s Life
                 Domestic             $162,798,565
                 International        $200,600,000
                 Total                $363,398,565
Toy Story 2
                 Domestic             $245,852,179
                 International        $239,163,000
                 Total                $485,015,179
Monsters, Inc.
                 Domestic             $255,873,250
                 International        $269,493,347
                 Total                $525,366,597
Finding Nemo
                 Domestic             $339,714,978
                 International        $528,179,000
                 Total                $867,893,978



Figures provided by Box Office Mojo
it’s a small world after all
Disney isn’t just about animated films, there’s television stations all over the
world showing many of the beloved programs we what in the US but also
creating content locally tailored to the culture but with a Disney twist,
there are the theme parks, live shows, concert, and don’t forget all the
products to buy covered in the faces of our favorite animated characters.
This ensures that Pixar too is known in every part of the world, perhaps
even better than Coca-Cola. As for Pixar, the subsidiary, they’ve just
opened a new studio in Vancouver, Canada to concentrate on
producing shorts and television content.
Disney Rules
        the World…
       With the 2010 release of Toy Story 3
   earning over 1 billion dollars worldwide
      and the June 2011 release of Cars 2
expected to do as well or better, the Pixar-
    Disney merger placed them nicely for
       world domination of animated film.

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Pixar team case study.v2

  • 1. Pixar Yus G. Marto- History of Company Justin Bank-How They Make Money Michael Gordon and Kent Morrison-Corporate Social Responsibility Melelani Petersen-International Business Presence
  • 2. The history of a company filled with talent 1979 Dr. Ed Catmull is recruited to Lucasfilms 1984 John Lassiter leaves Disney for Lucasfilms 1986 Steve Jobs buys Lucas’ computer graphics division and names it Pixar 1991 Pixar strikes a three picture deal with Disney 1995 Toy Story hits the box office 2006 Pixar and Disney merge; Pixar becomes a subsidiary of Disney 2010 Toy Story 3 earns over 1 billion dollars
  • 3. Products Over 20 shorts Toy Story A Bug’s Life Toy Story 2 Monsters Inc Finding Nemo The Incredibles Cars Ratatouille Wall-E UP Toy Story 3 Cars 2 RenderMan
  • 4. Disney paid Pixar 26 million to make 3 computer animated films. Pixar spend 26 million making Toy Story. After Toy Story earned 360 million worldwide, Disney struck a deal with Pixar to be the sole distributor of product lines and split the profits 50-50. This gave both companies the capital to finance many more project.
  • 5. How much money does Pixar make? It is estimated that Pixar has made over 26 billion dollars from their movies, shorts, and product lines.
  • 7. IT GETS BETTER PROJECT  Pixar did a PSA to help the Gay community with a message saying its ok to be different.  http://www.youtube.com/watch?v=4a4MR8oI_B 8&feature=email
  • 8. THE CBA  Job Training and Local Hiring.  Housing.  Child Care.  Fair Employment Practices.
  • 9. Pixar’s first five films are all released and heavily marketed internationally by Disney. Toy Story Domestic $191,796,233 International $170,162,503 Total $361,958,736 A Bug’s Life Domestic $162,798,565 International $200,600,000 Total $363,398,565 Toy Story 2 Domestic $245,852,179 International $239,163,000 Total $485,015,179 Monsters, Inc. Domestic $255,873,250 International $269,493,347 Total $525,366,597 Finding Nemo Domestic $339,714,978 International $528,179,000 Total $867,893,978 Figures provided by Box Office Mojo
  • 10. it’s a small world after all Disney isn’t just about animated films, there’s television stations all over the world showing many of the beloved programs we what in the US but also creating content locally tailored to the culture but with a Disney twist, there are the theme parks, live shows, concert, and don’t forget all the products to buy covered in the faces of our favorite animated characters. This ensures that Pixar too is known in every part of the world, perhaps even better than Coca-Cola. As for Pixar, the subsidiary, they’ve just opened a new studio in Vancouver, Canada to concentrate on producing shorts and television content.
  • 11. Disney Rules the World… With the 2010 release of Toy Story 3 earning over 1 billion dollars worldwide and the June 2011 release of Cars 2 expected to do as well or better, the Pixar- Disney merger placed them nicely for world domination of animated film.