10. It attempts to send its messages directly to consumers, without the use of intervening media. This involves communication (direct mail, e-mail, telemarketing) with consumers or businesses.
55. While successful before, Dell shined with Web 2.0 because they allowed users to decide what they wanted, in Real Time! The Dell Device configuration customization was a first in the market, and an instant hit.
72. The eBay Postulates: Synergy eBay started as a small auction site. It finds the best market with the highest buyers for a particular product. Because it brought two people together it became the middle man. This has resulted in an ecommerce revolution today. It started up as a simple transaction between few people and turned out to be a multibillion dollar business today. It is popular because it has brought the buyer and the seller together electronically. And auctions benefit from the number of people in them. Users rate products, review them, discuss them, talk about them, all the manufacturer needs is to put a good product out in the market and the marketing takes care of itself.
73. COMPANY OVERVIEW eBay (NASDAQ: EBAY; http://www.ebay.com) is the world's largest online marketplace. Founded in September 1995, eBay is the leading online marketplace for the sale of goods and services by a diverse community of individuals and businesses. Today, the eBay community includes 42.4 million registered users, and is the most popular shopping site on the Internet when measured by total user minutes according to Media Metrix. OUR MISSION eBay's mission is to help practically anyone trade practically anything on earth.
75. Auction transactions Require you to be the highest bidder to win. Auction-like Listings: These include Reserve Price Auctions and Private Auctions. Second Chance Offer: Under certain circumstances, the seller can offer the item to a bidder other than the auction's winner. Multiple Item Auction: a.k.a. “Dutch” auctions; Listing that offers two or more identical items. Slide #25
76. Fixed price transactions Let you buy without bidding. Buy It Now: Allows a buyer to get the item right away without waiting for an online auction to end. Best Offer: Buyers can suggest a price they are willing to pay for that item. Slide #26
77. Advertisement transactions Connect buyers with sellers. The Want It Now: buyers can tell sellers exactly what they want to buy. Slide #27
78. Five Force Analysis Substituteproducts Suppliers MODERATE INTENSE eBay Rivalfirms Buyers STRONG WEAK Newentries STRONG
85. The itasveer formulae: Interactivity Portal for users to order prints for digital photographs online Web 2.0 allows itasveer to offer customers prints of their photographs, customised as per their varying needs Doodlepad allows users to play with their uploaded pictures and arrange them as they want, from printed posters, collages, calendars, coffee mugs to customized teddy bears.