You worked so hard getting your visitor to your web page or landing page, but is it obvious that they are in the right place, or do they glance for a second and click the back button? Your competitor is only a click away.
13. Results of landing page within website navigation compared to no navigation Without navigation With navigation
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16. Results for landing page with new design No navigation with blue header New “cleaner” design
17. Significant results to help you make decisions Testing a word “download” versus “request” Testing a image button versus a link (download) (text link)