Branding a service business is different than branding a product business. Learn this one thing that will make all the difference to building a service brand that stands out and attracts clients!

1. How to Stand Out From the Crowd
Captivate and Connect with Messages that Differentiate

2. Branding
Service
Companies
What’s the
Biggest
Roadblock to
Success?

3. Product
Marketing
Is the Biggest
Roadblock to
Standing Out
from the
Crowd!

4. The 4 P’s
The 4 P’s which
evolved from
Product Marketing…
is one of the most
frequently used
Marketing
Frameworks

5. Selling a Product
is not the Same
as Selling a
Service
What do you
think are the
differences?

6. In the 1970’s you could advertise Spam, Cigarettes, Mustangs. But it was Illegal to Advertise…Services!!!

7. Traditional
Starting Point
to Find Your
Unique Value
Identify Target
Market Pain Points…
Then Create
Messages to Solve
the Problem

8. That’ how
you drown
in the
Sea of….
Sameness!

9. That
One
Thing
Curly: Do you know what the secret of life is?
Mitch: No What?
Curly (holds up gloved index finger and says: “this”
Mitch: “Your Finger”
Curly: One thing. You stick to that and everything else doesn’t
mean bleep.”
Mitch: That’s great But what’s that one thing?
Curly: That’s what you have to figure out.”

10. Your
Point of
View!

11. People don’t buy services, they
buy belief. And they believe in
people who believe… in what
they’re saying.

12. When your
message is not
congruent with
what you
believe, You
work against
Yourself.

13. An Example
Burning Problem:
How to get Page One Google
Rankings Fast!
Option 1:
Get Page 1 Google Ranking Fast with…
Our proprietary 10 Point SEO System.
Option 2:
Build a Sustainable SEO program
that Works like the Energizer Bunny,
with Our Proprietary
10 Point SEO System.

14. Discover Your
Unique Difference
or…
Branding and
Messaging
Gold!

15. Target Market Needs Capabilities & Competencies
Competitor Positioning Brand Personality
Your Point of
View/Purpose
3C Marketing Process:
5 Steps -
But it all starts with
Discovering Your
point of View or
Your Purpose!

16. Your Turn
Let’s take
a test
drive.

17. Thank-You
Debbie Josendale
3C Marketing Group LLC
www.3CMarketingGroup.com
888.333.3909