1. First ImpressionsCount! A few simple suggestions Debbie Lahav Business English Ruppin Academic Center

2. Read the following. dear sir / madam we are a chain of retailers chic rags based in telaviv and are looking for a manufacturer who can supply us with a wide range of sweaters for the men’s leisurewear market we were impressed by the new designs displayed on your stand at the hamburg menswear exhibition last may as we usually place large orders, we would expect a quantity discount in addition to a 20% trade discount off net list prices our terms of payment are normally 30-day bill of exchange, d/a we hope to hear from you soon. peter crane

3. CAPITAL Letters Remember to capitalize…Capital letters show the reader the beginning of a new sentence. The company earned $100,000 last year. the word is “I” My sister and I went to the movies. names of people, organizations and places My friend Mike works at Ruppin Academic College near Netanya.

4. Full Stops Full stops tell the reader: End of the sentence. Put a full stop at the end of the sentence

5. Read the following. Dear Sir / Madam We are a chain of retailers,Chic Rags, based in Tel Aviv and are looking for a manufacturer. We need a firm that can supply us with a wide range of sweaters for the men’s leisurewear market. We were impressed by the new designs displayed on your stand at the Hamburg Menswear Exhibition last month. As we usually place large orders, we would expect a quantity discount in addition to a 20% trade discount off net list prices. Our terms of payment are normally 30-day bill of exchange, D/A. We hope to hear from you soon. Peter Crane

6. Paragraphs Write in paragraphs – not sentences begun a new line. It helps the reader see the text. The defining conflict of the late 20th century, the Cold War, was all about technology. It revolved around nuclear weapons—speci­fically, the technology needed to make, store, test, and deploy them. And, of course, to spy on what the other side had. The defining conflict of the early 21st century, against extremist terror, may or may not have much to do with technology. All of the major recent attacks—New York and Washington on 9/11/01; Bali in 2002; Beslan, Russia, and Madrid in 2004; London in 2005; and Mumbai in 2006—required no significant technological sophistication to pull off. At the same time, however, some terrorist groups have proven extraordinarily adept at using the Internet, networks, and digital video to recruit, plot, and communicate. Meanwhile, in the developed countries that the extremists are doing their best to terrorize, officials have launched research programs that will in coming years help determine how much of a role advanced technology can have in this struggle. In this three-part report, we consider that very issue from several different angles.

7. Read the following. Dear Sir / Madam We r a chain of retailers,Chic Rags, based in Birmingham and r looking 4 a manufacturer. We r looking 4 a firm that can supply us with a wide range of sweaters 4 the men’s leisurewear market. We were impressed by the new designs displayed on your stand at the Hamburg Menswear Exhibition last month. We want 2 c more of your designs. Can u please send us a catalog We hope 2 hear from u soon. Peter Crane

8. Formal or Informal Language? b orbe c or see r or are u or you y or why r or are 4 or for 2 or to, too

9. Read the following. Dear Sir / Madam We are a chane of retailers, Chic Rags, based in Tel Aviv and are looking for a menufacturer. We are needing a form that can to supply us with a wide renges of sweaters for the man’s leisurewares market. We where impresed by the news designs desplayed on your stand at the Humburg Menswear Exhibision on the last mouth. Our terms of paymint are normaly 30-day bell of axchange, D/A. We hope to here from you soon. Peter Crane

10. Check before your send! Proofread your work for grammar and spelling. Ask a colleague to read the letter or email. Remember: If there are too many mistakes you will not make a good first impression.

11. What impression would this make? Hey! We r a chain of retailers,chic rags, based in telaviv and are looking for a manufacturer. We are needing a form that can 2 supply us with a wide renges of sweaters for the man’s leisurewares market. We were impressed by the new designs displayed on your stand at the hamburg menswear exhibition last april. as we usually place large orders, we would expect a quantity discount in addition. Our terms of payment is normaly 30-day ball of axchenge, d/A. We hope to hear from you soon. Peter Crane