SlideShare una empresa de Scribd logo

PR Audit Template Guide Improve Effectiveness Under 40 Characters

•
•
Debbie Leven
Debbie Leven

This document provides a template for conducting a PR audit to evaluate and improve a company's public relations efforts. It outlines key areas to examine such as defining objectives, identifying target audiences, evaluating communication channels and tools used, researching audience perceptions, and analyzing media and social media coverage. The goal of the audit is to assess the effectiveness of current PR activities and identify ways to make PR communications more impactful going forward.

EmpresarialesEducación
1 de 11
Descargar para leer sin conexión
PR Audit Template Your starting point for improving your PR Know where you are headed Define objectives - what are you are seeking to achieve? © Copyright, Debbie Leven, 2013 1
Think about your PR What have you been working on? • Creating a perception • Building on a current perception • Changing a perception © Copyright, Debbie Leven, 2013 2
Who are your audiences? Prioritise your audiences and identify key influencers Don’t forget internal audiences too © Copyright, Debbie Leven, 2013 3
Define the communication channels being used Which channels for which audiences? How have channels been decided? Are all channels appropriate/relevant? © Copyright, Debbie Leven, 2013 4
Define current tools Many tools or few? Do tools differ by audience? Do tools allow for two-way communication or not? © Copyright, Debbie Leven, 2013 5
Assess current tools How effective are they? • Press releases • Newsletters • Leaflets • Brochures • Website • Exhibition stand • Annual report © Copyright, Debbie Leven, 2013 6
Evaluating your PR Do your research • • • • • Questionnaires Focus groups Interviews Surveys Website analytics © Copyright, Debbie Leven, 2013 7
Analyse press and media coverage What does it say about your business? What key messages come across? How accurate/favourable is it? © Copyright, Debbie Leven, 2013 8
Analyse your social media What social influence do you have? Are you building fans and followers? Is your content being shared? © Copyright, Debbie Leven, 2013 9
What next? Make your PR more effective Get started on your PR audit today © Copyright, Debbie Leven, 2013 10
Contact Debbie Leven • Not getting the media exposure your business needs or deserves? • Need PR but don’t know how to go about it? • Worried competitors are getting all the media profile? • Then go to: http://prcoach.co.uk/pr-help/ • Or call me now on: 01923 606223 • Or email me on: debbie@prcoach.co.uk © Copyright, Debbie Leven, 2013 11

Recomendados

Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Media Management
Media ManagementMedia Management
Media ManagementAnubha Rastogi
 
How to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategyHow to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategySendible
 
Media Relations and PR Audit
Media Relations and PR AuditMedia Relations and PR Audit
Media Relations and PR AuditDemand Metric
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Zeenat Rasheed
 
Creative Advertising
Creative AdvertisingCreative Advertising
Creative AdvertisingTeaching Excellence
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan Sophia Sc
 

Recomendados

Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Media relation
Media relationMedia relation
Media relationHUFLIT
 
Media Management
Media ManagementMedia Management
Media ManagementAnubha Rastogi
 
How to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategyHow to Plan and Implement a Digital PR Strategy
How to Plan and Implement a Digital PR StrategySendible
 
Media Relations and PR Audit
Media Relations and PR AuditMedia Relations and PR Audit
Media Relations and PR AuditDemand Metric
 
Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Tiffany & Co (PR Plan)
Tiffany & Co (PR Plan)Zeenat Rasheed
 
Creative Advertising
Creative AdvertisingCreative Advertising
Creative AdvertisingTeaching Excellence
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan Sophia Sc
 
International public relations
International public relationsInternational public relations
International public relationsAnthony Burchell
 
PR Campaign
PR CampaignPR Campaign
PR CampaignNational Institute of Mass Communication and Journalism, Ahmedabad
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public RelationsProfessor Bauer
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR StrategyTomorrow People
 
Media Planning
Media PlanningMedia Planning
Media PlanningRohitha Sankar
 
IMC Media Strategy Implementation
IMC Media Strategy ImplementationIMC Media Strategy Implementation
IMC Media Strategy ImplementationAsia Pacific Marketing Institute
 
Theories of pr - 4 model
Theories of pr - 4 modelTheories of pr - 4 model
Theories of pr - 4 modelLee Min-Ji
 
Role of Creativity in Advertising
Role of Creativity in AdvertisingRole of Creativity in Advertising
Role of Creativity in Advertisingrose4samad
 
Ch 15.advertising and public relations
Ch 15.advertising and public relationsCh 15.advertising and public relations
Ch 15.advertising and public relationsZAREFAH
 
Media Planning
Media PlanningMedia Planning
Media Planningadarkdevil
 
Media management
Media managementMedia management
Media managementUsman Khan
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
Strategic Planning for Public Relations
Strategic Planning for Public RelationsStrategic Planning for Public Relations
Strategic Planning for Public RelationsMohammad Shihab
 
Advertising Agencies & Functioning
Advertising Agencies & FunctioningAdvertising Agencies & Functioning
Advertising Agencies & FunctioningAnubha Rastogi
 
Media relations and PR planning
Media relations and PR planningMedia relations and PR planning
Media relations and PR planningBolaji Okusaga
 
Media planning and management unit 1 2021
Media planning and management unit 1 2021Media planning and management unit 1 2021
Media planning and management unit 1 2021Nitin Kashivale
 
The four models of pr
The four models of prThe four models of pr
The four models of prDajeong Lee
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communicationsingh.the.hacker
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relationssneha1024
 
NCAA PR Audit
NCAA PR AuditNCAA PR Audit
NCAA PR Auditmlarosa4
 
Pr audit- Front Burner Brands
Pr audit- Front Burner BrandsPr audit- Front Burner Brands
Pr audit- Front Burner Brandsbooslideshare
 

Más contenido relacionado

La actualidad más candente

International public relations
International public relationsInternational public relations
International public relationsAnthony Burchell
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public RelationsProfessor Bauer
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR StrategyTomorrow People
 
Theories of pr - 4 model
Theories of pr - 4 modelTheories of pr - 4 model
Theories of pr - 4 modelLee Min-Ji
 
Role of Creativity in Advertising
Role of Creativity in AdvertisingRole of Creativity in Advertising
Role of Creativity in Advertisingrose4samad
 
Ch 15.advertising and public relations
Ch 15.advertising and public relationsCh 15.advertising and public relations
Ch 15.advertising and public relationsZAREFAH
 
Media Planning
Media PlanningMedia Planning
Media Planningadarkdevil
 
Media management
Media managementMedia management
Media managementUsman Khan
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public RelationsJett Baynes
 
Strategic Planning for Public Relations
Strategic Planning for Public RelationsStrategic Planning for Public Relations
Strategic Planning for Public RelationsMohammad Shihab
 
Advertising Agencies & Functioning
Advertising Agencies & FunctioningAdvertising Agencies & Functioning
Advertising Agencies & FunctioningAnubha Rastogi
 
Media relations and PR planning
Media relations and PR planningMedia relations and PR planning
Media relations and PR planningBolaji Okusaga
 
Media planning and management unit 1 2021
Media planning and management unit 1 2021Media planning and management unit 1 2021
Media planning and management unit 1 2021Nitin Kashivale
 
The four models of pr
The four models of prThe four models of pr
The four models of prDajeong Lee
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communicationsingh.the.hacker
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relationssneha1024
 

La actualidad más candente (20)

International public relations
International public relationsInternational public relations
International public relations
 
PR Campaign
PR CampaignPR Campaign
PR Campaign
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaign
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public Relations
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR Strategy
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
IMC Media Strategy Implementation
IMC Media Strategy ImplementationIMC Media Strategy Implementation
IMC Media Strategy Implementation
 
Theories of pr - 4 model
Theories of pr - 4 modelTheories of pr - 4 model
Theories of pr - 4 model
 
Role of Creativity in Advertising
Role of Creativity in AdvertisingRole of Creativity in Advertising
Role of Creativity in Advertising
 
Ch 15.advertising and public relations
Ch 15.advertising and public relationsCh 15.advertising and public relations
Ch 15.advertising and public relations
 
Media Planning
Media PlanningMedia Planning
Media Planning
 
Media management
Media managementMedia management
Media management
 
10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations10 Differences Between Advertising and Public Relations
10 Differences Between Advertising and Public Relations
 
Strategic Planning for Public Relations
Strategic Planning for Public RelationsStrategic Planning for Public Relations
Strategic Planning for Public Relations
 
Advertising Agencies & Functioning
Advertising Agencies & FunctioningAdvertising Agencies & Functioning
Advertising Agencies & Functioning
 
Media relations and PR planning
Media relations and PR planningMedia relations and PR planning
Media relations and PR planning
 
Media planning and management unit 1 2021
Media planning and management unit 1 2021Media planning and management unit 1 2021
Media planning and management unit 1 2021
 
The four models of pr
The four models of prThe four models of pr
The four models of pr
 
Integrated Marketing Communication
Integrated Marketing CommunicationIntegrated Marketing Communication
Integrated Marketing Communication
 
Celebrity Public relations
Celebrity Public relationsCelebrity Public relations
Celebrity Public relations
 

Destacado

NCAA PR Audit
NCAA PR AuditNCAA PR Audit
NCAA PR Auditmlarosa4
 
Pr audit- Front Burner Brands
Pr audit- Front Burner BrandsPr audit- Front Burner Brands
Pr audit- Front Burner Brandsbooslideshare
 
Sabancı 284495
Sabancı 284495Sabancı 284495
Sabancı 284495adem87
 
Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513rodonoghue
 
DIY Communications Audit Chart
DIY Communications Audit ChartDIY Communications Audit Chart
DIY Communications Audit ChartKivi Leroux Miller
 
1.) background, situation analysis, core problem statement
1.) background, situation analysis, core problem statement1.) background, situation analysis, core problem statement
1.) background, situation analysis, core problem statementLauren Loxterman
 
Mba 595.n.1 corporate communication and reputation audit l gerdeman
Mba 595.n.1 corporate communication and reputation audit l gerdemanMba 595.n.1 corporate communication and reputation audit l gerdeman
Mba 595.n.1 corporate communication and reputation audit l gerdemanprofessionalcommunication
 
Digital marketing audit
Digital marketing auditDigital marketing audit
Digital marketing auditReactiveSocial
 
The Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationThe Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationSundance Marketing
 
Definition of audit programme
Definition of audit programmeDefinition of audit programme
Definition of audit programmestudent
 

Destacado (11)

NCAA PR Audit
NCAA PR AuditNCAA PR Audit
NCAA PR Audit
 
Pr audit- Front Burner Brands
Pr audit- Front Burner BrandsPr audit- Front Burner Brands
Pr audit- Front Burner Brands
 
Building a communications committee
Building a communications committeeBuilding a communications committee
Building a communications committee
 
Sabancı 284495
Sabancı 284495Sabancı 284495
Sabancı 284495
 
Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513 Ruth ODonoghue_PR Strategy_060513
Ruth ODonoghue_PR Strategy_060513
 
DIY Communications Audit Chart
DIY Communications Audit ChartDIY Communications Audit Chart
DIY Communications Audit Chart
 
1.) background, situation analysis, core problem statement
1.) background, situation analysis, core problem statement1.) background, situation analysis, core problem statement
1.) background, situation analysis, core problem statement
 
Mba 595.n.1 corporate communication and reputation audit l gerdeman
Mba 595.n.1 corporate communication and reputation audit l gerdemanMba 595.n.1 corporate communication and reputation audit l gerdeman
Mba 595.n.1 corporate communication and reputation audit l gerdeman
 
Digital marketing audit
Digital marketing auditDigital marketing audit
Digital marketing audit
 
The Role of Public Relations in an Organization
The Role of Public Relations in an OrganizationThe Role of Public Relations in an Organization
The Role of Public Relations in an Organization
 
Definition of audit programme
Definition of audit programmeDefinition of audit programme
Definition of audit programme
 

Similar a PR Audit Template Guide Improve Effectiveness Under 40 Characters

The Content Marketing MOT
The Content Marketing MOTThe Content Marketing MOT
The Content Marketing MOTMark Masters
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Marketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsMarketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsB2BPlanner Ltd.
 
How to target the right people on social #OCTribe 7/30/2014
How to target the right people on social #OCTribe 7/30/2014How to target the right people on social #OCTribe 7/30/2014
How to target the right people on social #OCTribe 7/30/2014Lauren Friedman
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsightsLiveinsights
 
Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_planDeborah Spector
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101Dana Morgan
 
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDMOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDKevin Anselmo
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PRHugh Anderson
 
How to implement a social media marketing plan with limited resources
How to implement a social media marketing plan with limited resourcesHow to implement a social media marketing plan with limited resources
How to implement a social media marketing plan with limited resourcesTBEX
 
What is public relations - Moses Gomes
What is public relations - Moses GomesWhat is public relations - Moses Gomes
What is public relations - Moses GomesMoses Gomes
 
Managing social media content
Managing social media contentManaging social media content
Managing social media contentamplifi advoc8tor
 
GGA Webinar - A Diagnostic Approach to Effective Campaign Communications
GGA Webinar - A Diagnostic Approach to Effective Campaign CommunicationsGGA Webinar - A Diagnostic Approach to Effective Campaign Communications
GGA Webinar - A Diagnostic Approach to Effective Campaign Communicationsedwardsevilla88
 
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
 

Similar a PR Audit Template Guide Improve Effectiveness Under 40 Characters (20)

Best Practices in Student Media Marketing
Best Practices in Student Media MarketingBest Practices in Student Media Marketing
Best Practices in Student Media Marketing
 
Persuasive message
Persuasive messagePersuasive message
Persuasive message
 
The Content Marketing MOT
The Content Marketing MOTThe Content Marketing MOT
The Content Marketing MOT
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Marketing For Nonprofit Organizations
Marketing For Nonprofit OrganizationsMarketing For Nonprofit Organizations
Marketing For Nonprofit Organizations
 
Sandusky org536 mod 8
Sandusky org536 mod 8Sandusky org536 mod 8
Sandusky org536 mod 8
 
How to target the right people on social #OCTribe 7/30/2014
How to target the right people on social #OCTribe 7/30/2014How to target the right people on social #OCTribe 7/30/2014
How to target the right people on social #OCTribe 7/30/2014
 
Who is liveinsights
Who is liveinsightsWho is liveinsights
Who is liveinsights
 
Art of social media
Art of social mediaArt of social media
Art of social media
 
arewethereyet
arewethereyetarewethereyet
arewethereyet
 
B7: Beyond evaluation: Why knowing your impact is the only way to survive
B7: Beyond evaluation: Why knowing your impact is the only way to surviveB7: Beyond evaluation: Why knowing your impact is the only way to survive
B7: Beyond evaluation: Why knowing your impact is the only way to survive
 
Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_plan
 
SCSAE Marketing Plan 101
SCSAE Marketing Plan 101SCSAE Marketing Plan 101
SCSAE Marketing Plan 101
 
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRANDMOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
MOBILIZING AMBASSADORS TO COMMUNICATE YOUR SCHOOL’S BRAND
 
Blogger Outreach and Online PR
Blogger Outreach and Online PRBlogger Outreach and Online PR
Blogger Outreach and Online PR
 
How to implement a social media marketing plan with limited resources
How to implement a social media marketing plan with limited resourcesHow to implement a social media marketing plan with limited resources
How to implement a social media marketing plan with limited resources
 
What is public relations - Moses Gomes
What is public relations - Moses GomesWhat is public relations - Moses Gomes
What is public relations - Moses Gomes
 
Managing social media content
Managing social media contentManaging social media content
Managing social media content
 
GGA Webinar - A Diagnostic Approach to Effective Campaign Communications
GGA Webinar - A Diagnostic Approach to Effective Campaign CommunicationsGGA Webinar - A Diagnostic Approach to Effective Campaign Communications
GGA Webinar - A Diagnostic Approach to Effective Campaign Communications
 
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...
 

Más de Debbie Leven

Public Relations in a nutshell
Public Relations in a nutshellPublic Relations in a nutshell
Public Relations in a nutshellDebbie Leven
 
How to create a PR Calendar 2015
How to create a PR Calendar 2015How to create a PR Calendar 2015
How to create a PR Calendar 2015Debbie Leven
 
PR Specialist Debbie Leven
PR Specialist Debbie LevenPR Specialist Debbie Leven
PR Specialist Debbie LevenDebbie Leven
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
How to write a press release
How to write a press releaseHow to write a press release
How to write a press releaseDebbie Leven
 
Press release checklist UK
Press release checklist UKPress release checklist UK
Press release checklist UKDebbie Leven
 
Press release template word
Press release template wordPress release template word
Press release template wordDebbie Leven
 
25 Question PR Crisis Checklist
25 Question PR Crisis Checklist25 Question PR Crisis Checklist
25 Question PR Crisis ChecklistDebbie Leven
 
Press release scorecard
Press release scorecardPress release scorecard
Press release scorecardDebbie Leven
 
Media Profile Audit - To Help Identify Why You Are Not Getting Media Profile
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileMedia Profile Audit - To Help Identify Why You Are Not Getting Media Profile
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileDebbie Leven
 

Más de Debbie Leven (10)

Public Relations in a nutshell
Public Relations in a nutshellPublic Relations in a nutshell
Public Relations in a nutshell
 
How to create a PR Calendar 2015
How to create a PR Calendar 2015How to create a PR Calendar 2015
How to create a PR Calendar 2015
 
PR Specialist Debbie Leven
PR Specialist Debbie LevenPR Specialist Debbie Leven
PR Specialist Debbie Leven
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
How to write a press release
How to write a press releaseHow to write a press release
How to write a press release
 
Press release checklist UK
Press release checklist UKPress release checklist UK
Press release checklist UK
 
Press release template word
Press release template wordPress release template word
Press release template word
 
25 Question PR Crisis Checklist
25 Question PR Crisis Checklist25 Question PR Crisis Checklist
25 Question PR Crisis Checklist
 
Press release scorecard
Press release scorecardPress release scorecard
Press release scorecard
 
Media Profile Audit - To Help Identify Why You Are Not Getting Media Profile
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileMedia Profile Audit - To Help Identify Why You Are Not Getting Media Profile
Media Profile Audit - To Help Identify Why You Are Not Getting Media Profile
 

Último

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 

Último (20)

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

PR Audit Template Guide Improve Effectiveness Under 40 Characters

  • 1. PR Audit Template Your starting point for improving your PR Know where you are headed Define objectives - what are you are seeking to achieve? © Copyright, Debbie Leven, 2013 1
  • 2. Think about your PR What have you been working on? • Creating a perception • Building on a current perception • Changing a perception © Copyright, Debbie Leven, 2013 2
  • 3. Who are your audiences? Prioritise your audiences and identify key influencers Don’t forget internal audiences too © Copyright, Debbie Leven, 2013 3
  • 4. Define the communication channels being used Which channels for which audiences? How have channels been decided? Are all channels appropriate/relevant? © Copyright, Debbie Leven, 2013 4
  • 5. Define current tools Many tools or few? Do tools differ by audience? Do tools allow for two-way communication or not? © Copyright, Debbie Leven, 2013 5
  • 6. Assess current tools How effective are they? • Press releases • Newsletters • Leaflets • Brochures • Website • Exhibition stand • Annual report © Copyright, Debbie Leven, 2013 6
  • 7. Evaluating your PR Do your research • • • • • Questionnaires Focus groups Interviews Surveys Website analytics © Copyright, Debbie Leven, 2013 7
  • 8. Analyse press and media coverage What does it say about your business? What key messages come across? How accurate/favourable is it? © Copyright, Debbie Leven, 2013 8
  • 9. Analyse your social media What social influence do you have? Are you building fans and followers? Is your content being shared? © Copyright, Debbie Leven, 2013 9
  • 10. What next? Make your PR more effective Get started on your PR audit today © Copyright, Debbie Leven, 2013 10
  • 11. Contact Debbie Leven • Not getting the media exposure your business needs or deserves? • Need PR but don’t know how to go about it? • Worried competitors are getting all the media profile? • Then go to: http://prcoach.co.uk/pr-help/ • Or call me now on: 01923 606223 • Or email me on: debbie@prcoach.co.uk © Copyright, Debbie Leven, 2013 11