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Fundamentals ,[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
The LinkedIn Home Page – Paid Account Horizontal  Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding  Effort Who found you?
© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory
Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
Email Addresses – LinkedIn’s Promise © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved ,[object Object],[object Object]
Profile Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Profile  Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
The LinkedIn® Profile Your On-line Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Your Picture – a must! ,[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Name ,[object Object],[object Object],[object Object]
Profile - Top Area ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Summary and Specialties Now and the Future ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Recommendations Add Credibility Recommend others, they will be prompted to recommend you! ,[object Object],[object Object],[object Object],[object Object]
Additional Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Your Connections
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
Contacting Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved  1  2  3 YOU
Beware of LinkedIn’s  “Gotcha’s” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Invite Individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Invite Super-Connected People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inviting a Contact by E-Mail Address © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved ,[object Object],[object Object],[email_address] 2 1 [email_address] 3
Inviting Your E-Mail Contacts 1 © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved ,[object Object],[object Object],[object Object],2 *******
Importing CSV Files - Outlook (batch)  We met at the Integrated Alliances SocialNet LinkedIn Live event last night.  Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another.  Please accept my invitation.  If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Inviting Connection ,[object Object],[object Object],[object Object],(single)  I am interested in connecting our networks .  If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so.  Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold  [email_address] www.davidreingold.com © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Invite   “ Me ” Deborah Smith David Reingold
Suggested Invitation Accepting Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Turning Inbound Invitations  into Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
Keyword Searching ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
IA Boolean Search Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
Name Searching ,[object Object],[object Object],[object Object],[object Object],[object Object],© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved Narrow Location
Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
Sorting Search Results ,[object Object],[object Object],[object Object],[object Object],© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
Company Profiles  – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved  Perfect Your  Corporate Image on LinkedIn
Company Profiles  – Search or Build your own
Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved  Profile Network Applications Searching    Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches    Robust company profile    Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls    Find Events  Mobile  Blog  Ask / respond to messages Attracting:  Find Me Targeting:  Find New Opportunities Strategy Profile Network Applications Searching
© Copyright 2006-2010 – Strategy Group International.com All Rights Reserved

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LinkedIn Basics

  • 1.
  • 2.
  • 3. The LinkedIn Home Page – Paid Account Horizontal Navigation - Dropdowns Network Update Status Box – Share with Twitter Inbox = Message Center Polls – Part of Branding Effort Who found you?
  • 4. © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved Don’t Forget the More Tab: Companies Answers Learning Center Reading List Events Blog Link Applications Directory
  • 5. Account & Settings © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Click Email Address
  • 6.
  • 7.
  • 8. Receiving Messages © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • 9. Profile Development Branding © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Importing CSV Files - Outlook (batch) We met at the Integrated Alliances SocialNet LinkedIn Live event last night. Let’s connect up on LinkedIn and see if there isn’t a way that we can help out one another. Please accept my invitation. If you don’t agree then just archive my invitation and don’t select IDK Mike Menaker - Strategy Group International, mmenaker@integratedallinces.com www.strategygroupinternational.com
  • 26. Inviting from a Profile © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • 27.
  • 28.
  • 29.
  • 30. Networking Online & Offline Through Groups © Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
  • 31. Making Connections Through Groups © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved
  • 32. Searching – Advanced Search Screen © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved
  • 33.
  • 34.
  • 35.
  • 36. Company Search - New © Copyright 2003-2009 - Integrated Alliances - All Rights Reserved L I
  • 37.
  • 38. Company Profiles – Search or Build your own © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Perfect Your Corporate Image on LinkedIn
  • 39. Company Profiles – Search or Build your own
  • 40. Refine Your Linkedin Strategy: Based on The Tools That Best Fit Your Marketing Goals © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved Profile Network Applications Searching  Robust profile  Join / Create Groups  Presentations / Slideshare / Video  Targeted Searches  Robust company profile  Individual Connections  Tool bars  Routine Searches  Open / super connections  Polls  Find Events  Mobile  Blog  Ask / respond to messages Attracting: Find Me Targeting: Find New Opportunities Strategy Profile Network Applications Searching
  • 41. © Copyright 2006-2010 – Strategy Group International.com All Rights Reserved

Notas del editor

  1. PP: Open Key Players Page
  2. Builds overall network size FAST Recruiters have largest LinkedIn networks Profiles say 500+ connections Invite to connect E-Mail Address usually in their profile (Contact Settings) Will accept 95% of the time, no IDK’s Search on “LION” and “TopLinked.com”
  3. Recap examples of Attracting Techniques here: Presentation, Slideshare, Recap examples of Targeting Techniques here: Searches, Saved Searches, Grab, VCards