Theory & Strategy for Community Building

Theory & strategy for community building Deborah Schultz www.deborahschultz.com “ technology changes, humans don’t”

Welcome Introductions Expectations Outline of the day

What Community What does community mean to you? An Exercise

What did we learn? Community Building

Important Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The birth of a community ,[object Object],[object Object],[object Object],[object Object],[object Object]

Case Studies A critical analyses of existing communities Exercise II

Community Types - Broad ,[object Object],[object Object],[object Object],[object Object]

Three questions ,[object Object],[object Object],[object Object]

Choose a Site to “Read” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s get strategic What would you do? Exercise III

Answer these questions ,[object Object],[object Object],[object Object],[object Object]

Three important rules ,[object Object],[object Object],[object Object],You are now a partner and catalyst

Elements of Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],This is not about technology

Things to Think About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inspiration & “gut check” reading Cluetrain Manifesto Seth Godin Citizen Marketers The Wisdom of Crowds The Starfish and the Spider Made to Stick Doc Searls, David Weinberger, Chris Locke Pick one Jackie Huba/Ben McConell James Suriowiecki Ori Brofman & Rod Beckstrom Chip & Dan Heath

Thanks for participating ,[object Object],[object Object],[object Object],[object Object]

Theory & Strategy for Community Building

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