Más contenido relacionado La actualidad más candente (20) Similar a The Art of Asking Questions (8) Más de SalesChannel International (20) The Art of Asking Questions2. The Rule of Change
SalesChannel
Europe
If you do what you
have always done
You will get what you
have always had
©2008 SalesChannel Europe SARL. All rights reserved 2
4. Make sense of an
ambiguous, uncertain
situation
Make revisions by
Make choices. What to do.
incorporating new
Equally important. What
information that execution
not to do.
has produced
Make it happen. Execute
for that iteration
4
6. SalesChannel
Europe
"We must be the change we
wish to see in the world."
- Gandhi
©2008 SalesChannel Europe SARL. All rights reserved 6
14. The Art of Listening
SalesChannel
Why Listen? • Uncover needs
Europe
– Rational
– Emotional
• Identify Style
• Create a Positive Impact
• Learn
4 Levels of Listening:
To Confirm
Selectively
Politeness
To Learn
©2008 SalesChannel Europe SARL. All rights reserved 14
15. The Art of Listening
SalesChannel
Europe
• Keep asking questions
• Ask a lot of questions
• Shut up and listen
• Gentile follow-up questions
• Clarify ambiguity
• Summarise what you have understood
• Earn the right to ask PAIN questions
• When you need help – ask for it
Listen for what is different, not what is the same
©2008 SalesChannel Europe SARL. All rights reserved 15
17. SalesChannel
Europe
©2008 SalesChannel Europe SARL. All rights reserved 17
18. Communicating with Emotion
SalesChannel
Europe
Emotion = Energy in Motion
Speak in Technicolor
©2008 SalesChannel Europe SARL. All rights reserved 18
19. Communicating with Emotion
SalesChannel
• Energy Europe
• Enthusiasm
• Body Language
• Questioning
• Listening
• Note Taking
• Sincere Interest
• Emotions move people to action
Must have conviction:
• People make decision based on emotion and justify with rational reasons
• Must give them both emotional reasons and rational arguments
“The height of your accomplishments will equal the depth of your convictions.”
- William F. Scolavino
©2008 SalesChannel Europe SARL. All rights reserved 19
22. SalesChannel
Europe
©2008 SalesChannel Europe SARL. All rights reserved 23
23. SalesChannel
Europe
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24. The Psychology of Change*
SalesChannel
Europe
Positive
Positive Positive
Present Future
Sustain Attain
Negative Negative
Present Future
Change Avoid
Negative
*Source: The Prime Solution by Jeff Thull, Dearborn © 2005
www.primeresource.com
Present Future
©2008 SalesChannel Europe SARL. All rights reserved 25
25. SalesChannel
Europe
©2008 SalesChannel Europe SARL. All rights reserved
26. Asking Questions in Colour
SalesChannel
Europe
White Questions Current situation
Facts, data & information
white snow: pure, cold hard facts
Green Questions Desired situation
future state
Grass, trees, growth, can become
Obstacles
Black Questions important, powerful
Dark, night time, can’t see in the dark. Turn on the light to see
what stands between current situation and desired situation.
Red Questions Feelings
fire, explosive color, highly emotional
“If Stan doesn’t do something he won’t be able to get there
by himself. Stan needs to talk to you.”
©2008 SalesChannel Europe SARL. All rights reserved 27
27. SalesChannel
Europe
“No one cares how much
you know, until they know
how much you care.”
Ralph Waldo Emerson
©2008 SalesChannel Europe SARL. All rights reserved 28
30. Questions Drive Our Actions
SalesChannel
Europe
The Outcomes
Observable Results
Our Habits
Behaviours
What We Feel
Invisible
Emotions
What We Think
Thinking
©2008 SalesChannel Europe SARL. All rights reserved
31. The Conversation Directional Compass
SalesChannel
Europe
Philosophical
Conversation
Directional Compass
Problem Solution
Focused Focused
Detailed
©2008 SalesChannel Europe SARL. All rights reserved
32. Asking vs Telling
SalesChannel
Ask Europe
Ask – Tell Quadrants
Problem Solution
Tell
©2008 SalesChannel Europe SARL. All rights reserved
33. Questions?
SalesChannel
Europe
You can tell a man is clever by his answer
You can tell a man is wise by his questions
©2008 SalesChannel Europe SARL. All rights reserved
34. SalesChannel
Europe
“Seek first to understand, then to be understood”
- Stephen R Covey
©2008 SalesChannel Europe SARL. All rights reserved
36. Why Ask Questions?
SalesChannel
Europe
• Uncover needs
– Rational
– Emotional
• Identify Style
• Create a Positive Impact
• Learn
©2008 SalesChannel Europe SARL. All rights reserved 37
37. Questions
SalesChannel
Europe
Closed Questions: Open Questions:
Is Who
Are What
Was Where
Were When
Have Why
Has How
Will Tell me about…
Do Give me an example…
Does Describe for me….
Can Give me a wish list…
Would Please explain to me…
Could
©2008 SalesChannel Europe SARL. All rights reserved 38
38. Questions, Questions, Questions
SalesChannel
Europe
Questions Funnel
Broad Needs
Specific Needs
Leverage Questions
High Yield Needs
Drill down to find those high yield questions
©2008 SalesChannel Europe SARL. All rights reserved 39
40. Why Ask Diagnostic Questions*?
SalesChannel
Europe
1. Facts
2. Opinions
3. Feelings
*Source: Based on Diagnostic Selling® from the book Exceptional Selling by Jeff Thull, John Wiley & Sons Inc. © 2006
www.primeresource.com
©2009 SalesChannel Europe. All rights reserved 41
41. 3 - Level Questioning
SalesChannel
Europe
Question Area 1 Question Area 2 Question Area 3
1. 1. 1.
2. 2. 2.
3. 3. 3.
©2008 SalesChannel Europe SARL. All rights reserved 42
44. SalesChannel
Europe
“Tell me a fact and I believe.
Tell me a truth and I learn.
Tell me a story and it will live
in my heart forever.”
Mark Twain
©2008 SalesChannel Europe SARL. All rights reserved 45
48. Creating Ideas that Stick
SalesChannel
Europe
Persuasive (sticky) ideas:
Sticky = understandable, memorable, and effective in changing
thought or behaviour
Six Principles:
• S - Simple
• U - Unexpected
• C - Concrete
• C - Credible
• E - Emotions
• S - Stories
©2008 SalesChannel Europe SARL. All rights reserved 49
49. Creating Ideas that Stick – UNEXPECTED, STORY
SalesChannel
Europe
©2008 SalesChannel Europe SARL. All rights reserved 50
50. Creating Ideas that Stick
SalesChannel
Europe
Get People to Act :
• Remember how SUCCESS helps people to:
– Pay attention Unexpected
– Understand and remember it Concrete
– Believe and agree Credible
– Care Emotional
– Be able to act on it Stories
©2008 SalesChannel Europe SARL. All rights reserved 51
51. CREATE Insights
SalesChannel
Europe
The Brain
©2008 SalesChannel Europe SARL. All rights reserved 52
52. SalesChannel
Europe
Sales Performance Motivation
David R Ednie
President & CEO
SalesChannel Europe SARL
Ph: +33 676 600 925
Fax: +1 501 639 0126
Email: david@saleschannel-europe.com
Blog: http://saleschannel.blogspot.com
Website: www.saleschannel-europe.com
©2008 SalesChannel Europe SARL. All rights reserved