This is a project a classmate and I assembled for a 5-week course at the University of North Texas in Denton. She completed the first half, which is the public health perspective and I (Deidre) completed the second half, which is the consumer health perspective.

1. Consumer Health Perspective

2. The patrons for the consumer
health perspective are 35-year-old
mothers with college educations
who have a child experiencing
childhood obesity.
Target Audience

3. Funded by the U.S. government, the Let’s Move! campaign is
spearheaded by First Lady Michelle Obama. Much of the content is
directed towards children as it is focused on ending childhood
obesity. There is a section full of YouTube videos discussing various
ways to be healthy. There are links and discussions for parents,
schools, and communities to engage with one another regarding
food and nutrition as well as physical activity. Users are able to get
email updates through an easy sign up function to give readers new
information as it becomes available. With a great resource page,
Let’s Move! is fully functioning to educate users of all ages of its
mission to stop childhood obesity. Let’s Move! is great for a public
library website and a children’s school library.
Let’s Move!

4. This resource is great for anyone interested in learning. Consumer
information provided on this site is written at a basic level for all users
to comprehend, but the target audience is educated adults. Medline
Plus is funded by National Library of Medicine and National Institutes
of Health. A basic definition of obesity is provided and an outline of
starting points a parent can take to change their child’s habits and
improve quality of life. Sub topics are discussed in more depth in the
tabs on the webpage with sections such as Prevention/Screening,
Coping, Nutrition, etc. I was pleasantly surprised with the Latest
News section that keeps parents up-to-date with information as it is
published. Other great features are the tutorials for learning about
diabetes in both English and Spanish.
Medline Plus

5. MCH Library- Knowledge Path
The Maternal & Child Health (MCH) Library at Georgetown
University makes finding information about childhood obesity
easy for the common user. The online website provides
resources in abundance for professionals, caregivers, schools,
and childcare providers and for early childhood prevention
programs. Concerned mothers have access to all the resources
and can see how each differs, making the decision of what is
best by comparing and contrasting. The website also provides an
excellent resource feature which assists parents in finding a
nutritionist in their area.

6. Mayo Clinic
In a Google search of the terms obesity
and health information, the Mayo
Clinic website is one of the top results,
meaning a large number of people are
likely to visit. With easy-to-access tabs
on the left-hand side, Mayo Clinic
breaks down childhood obesity for an
everyday individual. Topics such as
symptoms, causes, treatments, drugs
and coping are readily available,
written in plain language without
difficult medical terminology. Mayo
Clinic is a non-profit organization
whose mission is to provide the best
education, treatment and research for
consumers.

7. We Can!
We Can! is provided by the U.S.
government, National Institutes of
Health, and the National Heart, Lung,
and Blood Institute and puts forth
reliable information for parents or
guardians. The website is designed in
a clean, easy-to-use fashion with tabs
on the left-hand side that link to a
variety of useful readings and
resources on children’s activity and
nutrition. The Reduce Screen Time
tab is particularly appropriate in the
face of our national obesity epidemic.
We Can! includes charts for users to
monitor their children and assist in
their wellness endeavors.

8. Media-SmartYouth
Media-Smart Youth is a 10-class intensive program for 11-13-year-
olds that explores ways in which the media influences children’s
decisions in health and lifestyle, and discusses nutrition and physical
activity. This program is sponsored by the National Institute of Child
Health and Human Development, a government-funded institute.
Media-Smart Youth has been tested, retested, evaluated and refined
to best suit the youth of today and is a highly regarded program.

9. WebMD- Children’s Health
WebMD is a familiar resource for consumer health and one the
aforementioned target audience will be comfortable using. This
website is fairly interactive with videos, slideshows, and quizzes
that are fun to use. These tools allow users to remain current in
their knowledge. WebMD is edited by a staff of physicians and
health professionals. The website holds a URAC stamp of approval
stating it is an accredited health website. In July 2014, it received
an Honor Code Certificate of Compliance and is TRUSTe Certified.
WebMD’s goal of providing excellent medical material and a
supportive community is done through the brilliant Children’s
Health page for childhood obesity.

10. Mobile Apps
• Kids Making Healthy Choices: Available for iPhones and iPads for $2.99 as of July, 2014. The app has the
eBook version of “Making Health Choices” by Merilee Kern, encourages parents to read it along with their
children and provides discussion questions along with other fun activities parents and children can participate
in together. The app includes both a boy and girl version of the eBook and has kid-friendly recipes, research,
and information as well. Kids Making Healthy Choices received the “Excellent Products” iParenting Media
Award.
• Kurbo is a mobile app designed for youths between 8-18 to assist in a 12-week weight loss program. Two
different options are available: human coaching and virtual coaching. Free consultation by phone is offered
to parents wanting to know more about Kurbo. This app is available on Apple products and will soon be
available for Android phones. Virtual coaching is $10/month or $20/3 months (a current deal is available for
free lifetime subscription), and the human coaching program is $75/month or $200/3 months. Kurbo’s team is
made up of doctors and has received great reviews fromTime and NewYorkTimes.
• Early childhood education is important in the fight against childhood obesity. Tribal Nova offers a solution
with an iLearnWith app for 3-6-year-olds with games that teach about healthy eating, food groups and
balanced meals. Available for iPhones and free to download with learning games priced at $2.99, a 3-month
subscription for $9.99 and a 1-year subscription at $19.99.

11. I was able to identify good resources by first checking who sponsored each website—whether it was a
company, an individual with a personal agenda, or a reputable agency such as the U.S. government.
Next, I looked at the content—whether the information available was accurate and not misleading to
consumers. Lastly, I checked when the website was last updated. For example, if it was last updated in
2001, it’s not likely to be a as relevant a resource as one that was updated in June 2014.
A bad resource I found in my search was Huffington Post’s Childhood Obesity page. This page is full of
articles written by the HuffPost staff, with titles that include “USDA To Announce New Healthy School
Snack Rules” and “Have American Parents Got It All Backwards?” These articles and blog posts are
mostly sensational pieces and contain no medical merit. There was research funded by the Nestle
company which I did not feel comfortable using as it appeared to be a conflict of interest. Being a bit of
detective is involved when looking for quality resources and tools.
I would avoid providing bad medical information by double checking where I got the information from,
how it was funded, etc. Involving co-workers is a great idea as bouncing ideas off another person brings
new light to projects and educational materials.
Sources: Good Egg or Bag Egg?

12. Obesity Outreach Campaign
The target audience for the local library campaign is parents 35 years of age and older with children who
are obese or at risk for obesity. First, I would meet with my fellow librarians at the library and determine
who is in charge of different assignments and create a timeline and various meetings to evaluate
progress. Using social media (such as Facebook, Twitter and Instagram) we would promote the
campaign to patrons regarding classes, workshops and discussions that are offered and briefly describe
them. Publicity announcements are also made and content for the classes, etc. are promoted with
printed handouts.
The goal of the outreach program is to educate parents on which resources will provide the most reliable
health information. Resources that will be discussed are Medline Plus which focuses on prevention and
screening, Let’s Move! which focuses on prevention and ways to reduce childhood obesity, and Mayo
Clinic which covers many health topics and is full of information and relatable resources. Included as well
are mobile apps (like Kurbo) for patrons on the go who need immediate access and discuss what apps
are available for pediatricians. Once the program is completed, a staff meeting is held to review the
performance and determine what went well and what can be improved in the future.

13. References
Childhood Obesity. (2014). Mayo Clinic. Retrieved from: http://www.mayoclinic.org/diseases-conditions/childhood-
obesity/basics/definition/con-20027428
Childhood Obesity News. (2014). Huffington Post. Retrieved from: http://www.huffingtonpost.com/news/childhood-
obesity/
iLearnWith. (2014). Retrieved from: http://www.ilearnwith.com/our-apps/nutrition/
Image. (2013). Advancing Children’s Health. Retrieved from: http://www.advancingchildrenshealth.com/blog/hospital-
happenings/5-ways-to-prevent-childhood-obesity/
Image. (2013). Huffington Post. Retrieved from: http://www.huffingtonpost.com/claire-mccarthy-md/obesity-disease-
condition_b_3471385.html
Image. (2014). WQED Multimedia. Retrieved from: http://www.wqed.org/tv/specials/childhood-obesity.php
Kurbo. (2014). https://kurbo.com/program-overview.html
Let’s Move! (2014). Retrieved from: http://www.letsmove.gov/
Medline Plus. (2014). Retrieved from: http://www.nlm.nih.gov/medlineplus/obesityinchildren.html
MCH Library. (2014). Retrieved from: http://mchlibrary.info/KnowledgePaths/kp_overweight.html
We Can! (2014). Retrieved from: http://www.nhlbi.nih.gov/health/educational/wecan/
Obesity in Children. (2014). WebMD. Retrieved from: http://www.webmd.com/children/guide/obesity-children
Obesity (2014). Partners in Information Access for the Public Health Workforce. Retrieved from:
http://phpartners.org/obesity.html#Programs

14. TEXAS CHILDHOOD OBESITY
MANAGEMENT GROUP

15. ABOUT TCOMG
The Texas Childhood Obesity Management Group is a nonprofit public
health organization that works toward the advancement of research,
education and understanding of obesity in Texas communities. It is
committed to researching and discovering new treatments as well as
monitoring state obesity levels and obesity-related diseases among children
and adolescents.
Funding for this organization comes from donations provided by private
individuals, foundations and government entities. These funds are largely
used for research. The remaining funds are used for administration.
The TCOMG public health collection is a valuable resource for physicians,
community organizers, policymakers, researchers, teachers, caregivers,
families and members of the general public. Its focus is obesity and its
effects on children, adolescents and also adults.

16. BOOKS FOR THIS ORGANIZATION

17. Title: Evaluating Obesity Prevention Efforts: A Plan For Measuring
Progress
Price: $79.00 Format: Print (Paperback)
Price: FREE download Format: Electronic Source: The National
Academies Press website -
http://www.nap.edu/download.php?record_id=18334#
Authority: This is a report from the Institute of Medicine. It provides an
actionable plan for the measurement of progress in America’s obesity
prevention. The book provides guidance in all aspects of future obesity
intervention in an effort to counteract the growing epidemic.
This book was authored by the Committee on Evaluating Progress of
Obesity Prevention Effort, the Food and Nutrition Board (FNB) and the IOM.
This source fits into the overall collection, due to its value in assessing
community progress in reducing obesity and improving the effectiveness of
actions being implemented in this effort.
Institute of Medicine. (2013). Evaluating obesity prevention efforts: A plan for measuring
progress. Washington, DC: The National Academies Press.

18. Title: Accelerating Progress in Obesity Prevention: Solving the
Weight of the Nation
Price: $49 Format: Paperback
Price: FREE Format: Electronic Source: The National Academies
Press website -
http://books.nap.edu/openbook.php?record_id=13275
Authority: This book recommends that communities create more
opportunity for exercise and outdoor activities, a reduction in the amount of
unhealthy, inexpensive food and drinks and an effort to make healthy foods
more affordable and available. The book suggests a “systems approach” of
these strategies in order to see more progress in the prevention of obesity.
This was authored by the Committee on Accelerating Progress in Obesity
Prevention, the Food and Nutrition Board (FNB) and the Institute of
Medicine (IOM).
This resource will fit well into the collection, due to its real-world, detailed
approach to reducing obesity in communities.
Institute of Medicine. (2012). Accelerating progress in obesity prevention: Solving the weight of the
nation. Washington, DC: The National Academies Press.

19. Title: The Current State of Obesity Solutions in the United States
Price: $38 Format: Paperback
Price: FREE Format: Electronic Source: The National Academies
Press website -
http://www.nap.edu/openbook.php?record_id=18742
Authority:
Although obesity rates have seen a recent drop, this book reports there are
still troubling statistics. Obesity and diseases related to the condition tend to
be more prevalent among certain groups. Those within these groups are still
seeing increases in obesity and health risks. This book was authored by
Steve Olson, Rapporteur; the Roundtable on Obesity Solutions, the Food
and Nutrition Board (FNB) and the Institute of Medicine (IOM).
This book fits into the collection, because it focuses on obesity intervention
measures that have been successful, but also on areas that still need
improvement.
Institute of Medicine. (2014). The current state of obesity solutions in the United States:
Workshop summary. Washington, DC: The National Academies Press.

20. JOURNALS FOR THIS ORGANIZATION

21. Title: Childhood Obesity
Price: Subscription Fees Format: Electronic or Print
http://www.liebertpub.com/subscribe/addtocart/childhood-
obesity/384/
This journal explores effective and actionable strategies for obesity
prevention and weight management among children and
adolescents. It also addresses health disparities and cultural
sensitivities in order to bring about change within communities. Lack
of access to effective healthcare is also a focus. The journal is a
collaboration with the following: the American Association of
Diabetes Educators, the Academy of Nutrition and Dietetics, the
American College of Sports Medicine and the American Academy of
Family Physicians.
This journal will be helpful for physicians, families, caregivers,
teachers and community organizers.

22. Title: International Journal of Pediatric Obesity
Price: $750 Format: Online
http://onlinelibrary.wiley.com/journal/10.1111/%28ISSN%292047-
6310
This journal focuses on childhood and adolescent obesity research,
covering many aspects of the condition and its impact on public
health policy. This peer-reviewed journal is owned by the World
Obesity Federation and has a diverse, international editorial board.
This publication would be useful for physicians, members of the
public and policymakers.

23. Title: Obesity: A Research Journal
Price: Subscription Fees Format: Electronic or Print
http://ordering.onlinelibrary.wiley.com/subs.asp?ref=1930-
739X&doi=10.1002/(ISSN)1930-739X
This is the official journal of The Obesity Society and is edited by a
distinguished panel of physicians and experts in the field. Its focus is
the increase of knowledge, research and the promotion of improved
treatment of the obese and their families. The journal includes peer-
reviewed research and commentary involving public health and
medical development.
This journal would be ideal for physicians, medical researchers,
public health officials and members of the public.

24. DATABASES FOR THIS ORGANIZATION

25. Database:
National Collaborative on Childhood Obesity Research Measures Registry
http://nccor.org/nccor-tools/measures/index.php
This is a searchable database focused on diet and physical activity as it
pertains to the research of childhood obesity. Its mission is to improve the
application and effectiveness of this research in order to halt or reverse
childhood obesity. The NCCOR brings together the nation’s leading research
funders in its goals and project management: the Centers for Disease
Control and Prevention (CDC), National Institutes of Health (NIH), Robert
Wood Johnson Foundation (RWJF) and U.S. Department of Agriculture
(USDA). NCCOR received an HHSinnovates Award in August 2010 and the
NIH Director’s Award in July 2011.
The NCCOR Measures Registry is a useful tool in learning more about
public health research, methodology and results. Physicians, public
health officials, policymakers, researchers and members of the public
would benefit from it.

26. Database:
Child Trends Databank Report Overweight Children and Youth
http://www.childtrends.org/?indicators=overweight-children-and-youth
This databank is provided by Child Trends, a nonprofit (and nonpartisan)
research center. Its focus is on valuable information that promotes the health
of young people—from birth to early adulthood. Child Trends’ mission is to
enrich the lives of children and youth by conducting high-quality research
and sharing that knowledge with practitioners and policymakers. Their
research surrounding early childhood (health and environmental factors) has
been nationally recognized.
This database is useful for physicians, policymakers, researchers,
educators, childcare workers, parents and the general public.

27. WEB RESOURCES – STATISTICAL DATA
AND MOBILE APPS
For this Organization

28. Web Site: Centers for Disease Control (CDC)
Adult Obesity Statistics -
http://www.cdc.gov/obesity/data/adult.html
Childhood Obesity Statistics
http://www.cdc.gov/healthyyouth/obesity/facts.htm
Mobile App:
http://www.cdc.gov/mobile/applications/cdcgeneral/promos/cdcm
obileapp.html
Features: A chronic disease state policy tracking system that includes
policies on obesity, nutrition or physical activity.
http://nccd.cdc.gov/CDPHPPolicySearch//Default.aspx

29. Web Site: National Institutes of Health (NIH) & Weight-control
Information Network (WIN)
Adult and Childhood Obesity Statistics:
http://win.niddk.nih.gov/statistics/
There is no mobile app available for this web site.