1. DEPICTING WOMEN IN ADVERTISING INFLUENCING PEOPLE: MYTHS & MECHANISMS

3. Women existence in advertisement merely to seeK male attention.

7. “It would be great to see ‘real women’, professional women of various ages, women as they are ,i.e; people with multiple roles and relationships, that doesn’t mean they are sexless –just normal and representative of the women who purchase products.” -R.Squircheck

9. advertisers MADE WOMEN AS THEIR PUPPET.

10. PUPPETS CAN’T raise voice against such ads.

11. ADVERTISERS DON’T LET THEM come out as authoritarians or leaders.

17. But it is easy to convince housewives by associating product brands with their lives.

19. Advertising is not solely to be blamed for rigid gender roles. However there is no aspect of our culture that is as pervasive and persuasive as advertising.

21. DAMAGES & INSULTS WOMEN’S IMAGE.

22. COMPANY THAT LOST TOUCH IN MARKET USES THIS TOOL.

25. PROMOTING ADS DEPICTING WOMEN WORKING IN WIDE VARIETY OF CAREER SETTINGS

26. ENSURING THAT THE CONTENT OF ADS SHOULD BE RELEVANT TO THE PRODUCT

28. AFFECTS THE SELF ESTEEM OF WOMEN