AGU Sharing Science - Social Media Tips

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Part of an American Geophysical Union (AGU) Sharing Science webinar on May 8, 2019, with yours truly and Scripps doctoral student Tashiana Osborne sharing our science communication, science policy and social media outreach tips in advance of World Oceans Day. The webinar is also on at http://ow.ly/4KVH50u5gUI. AGU is one of the world's largest scientific societies with a membership of 60,000+. The AGU Sharing Science Program regularly runs webinars pertaining to science communication such as scicomm via storytelling, social media, multimedia, etc. Additionally, this year is AGU’s 100 year anniversary. As part of their centennial celebration, AGU is highlighting some national and international science days, among them World Oceans Day. In advance of World Oceans Day, AGU asked Dawn and Tashiana to describe to our scientific peers how we share our science as oceanographers, women in science, and effective science communicators.

Sharing Science on World Oceans
Day
Olivia V Ambrogio, Shane M Hanlon – Sharing Science
Kelly McCarthy - Centennial
Dawn Wright - Environmental Systems Research Institute (aka
Esri)
Tashiana Osborne – Scripps Institution of Oceanography
@AGU_SciCom
m

Identify
interested scientists
Give them skills,
support, and resources
Give them opportunities
to share their science with
many audiences in many ways
Social media
AGU’s Sharing Science program
sharingscience.agu.org

• Workshops, webinars
• Online resources
o@AGU_SciComm
• Outreach opportunities
• Hands-on support
AGU’s Sharing Science program
sharingscience.agu.org

AGU’s Sharing Science program
Who are we?
@Squidfan @EcologyOfShane @kmccarthy317

Our experts
Who are we?
@deepseadawn @TashianaOsborne

AGU Centennial

AGU Celebrates 100 years of advancing
Earth and space science
Centennial Mission: To Broaden and Deepen Engagement
Within & Outside the Earth and space science community
Celebrating Science via Monthly Themes & International Science Days
#AGU10
0

Dawn Wright

Social Media
Twitter, Facebook, LinkedIn, Instagram, Flickr, also Wakelet

Why and for Whom?
Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

Why and for Whom?
about.me/deepseadawn

Why and for Whom?
Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

Why and for Whom?
dotearth.blogs.nytimes.com/2011/05/05/on-birds-twitter-and-teaching/

Why and for Whom?
Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

Why and for Whom?
esriurl.com/agusocial

Why and for Whom?
story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a

The Power of Storytelling
Science Communication is a growing movement among researchers,
educators.
esriurl.com/agustories

Technology
• URL shorteners
• TweetDeck
• Twitter Lists
• Hashtags
• Elevating an article or blog
• Switching between media

Best Practice
• Ready-made tweets
• Sharing from email
• Images
• Know your audience
• “Wash, rinse, REPEAT”
• Live tweeting

Technology: URL shorteners
story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a

Technology: TweetDeck
tweetdeck.twitter.com in Chrome browser

Technology: Twitter Lists
tweetdeck.twitter.com in Chrome browser

Technology: Hashtags
instagram.com …

Technology: “Elevating” an article or blog
Linkedin.com/elevate

Technology: “Elevating” an article or blog
Linkedin.com/elevate

Technology: Switching between media
instagram.com/esrigram

Best Practice: Ready-madeTweets

Best Practice: Sharing from email

Best Practice: “A Picture isWorth 280 Characters”
gisforscience.com – this URL will be live in July 2019

Best Practice: “A Picture isWorth 280 Characters”
esri.ca/en/events/seminars/canadian-oceans-forum

Best Practice: “A Picture isWorth 280 Characters”
jellywatch.org

NRC (2011) Critical Infrastructure for Ocean Research and Societal Needs in 2030

Best Practice: KnowYour Audience
psmag.com

Best Practice: “Wash, Rinse, REPEAT”

Best Practice: LiveTweeting
wakelet.com/@dwright_OLUig
For more info …
Dawn Wright
Email: dwright@esri.com
Twitter/Instagram/Facebook/LinkedIn:
@deepseadawn
esriurl.com/dawnsocial

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biology HL practice questions IB BIOLOGY

biology HL practice questions IB BIOLOGY

biology HL practice questions IB BIOLOGY

Forensic Biology & Its biological significance.pdf

Forensic Biology & Its biological significance.pdf

Forensic Biology & Its biological significance.pdf

rohankumarsinghrore1

FAIRSpectra - Enabling the FAIRification of Spectroscopy and Spectrometry

FAIRSpectra - Enabling the FAIRification of Spectroscopy and Spectrometry

FAIRSpectra - Enabling the FAIRification of Spectroscopy and Spectrometry

Locating and isolating a gene, FISH, GISH, Chromosome walking and jumping, te...

Locating and isolating a gene, FISH, GISH, Chromosome walking and jumping, te...

Locating and isolating a gene, FISH, GISH, Chromosome walking and jumping, te...

Mustard, as a crop, is susceptible to a variety of pests that can affect its growth and yield. Here’s a rundown of some common pests that target mustard plants: Aphids: These small, sap-sucking insects can cause significant damage by feeding on the leaves and stems. Aphids also excrete a sticky substance known as honeydew, which can lead to the growth of sooty mold on the plants. Flea Beetles: These tiny beetles jump like fleas when disturbed and chew small holes in the leaves. They are particularly damaging in the early growth stages of the plant. Cabbage Loopers: The larvae of a type of moth, these caterpillars are known for their distinctive looping movement. They chew large holes in the leaves and can defoliate plants if present in large numbers. Diamondback Moth Larvae: Another caterpillar pest, these larvae chew small holes in the leaves and can cause extensive damage, especially when infestations are heavy. Whiteflies: These are tiny, winged insects that feed on plant sap and can quickly become a problem in greenhouse or close planting conditions. Like aphids, they also secrete honeydew. Cutworms: These are the larvae of certain types of moths and are known for cutting young plants at the stem base at ground level. They are most destructive during the night. Root Maggots: The larvae of root maggot flies, these pests attack the roots of mustard plants, causing wilting and potentially killing young plants. Harlequin Bugs: These are colorful stink bugs that suck the sap from mustard plant stems and leaves, causing the leaves to become stippled, wilt, and eventually die if the infestation is severe. Mustard Sawfly: The larvae of the mustard sawfly can cause considerable defoliation, as they feed voraciously on the leaves. Clubroot: Caused by a fungus-like organism, clubroot affects the roots, causing them to swell and distort. While technically a disease, it is often associated with pest management because controlling it involves similar preventative strategies. Control Measures: Managing pests in mustard involves a combination of cultural, biological, and chemical methods. Crop rotation, resistant varieties, timely sowing, maintaining plant health, and using natural predators like ladybugs and parasitic wasps can help keep pest populations under control. Chemical pesticides should be used as a last resort due to their potential impact on the environment and non-target species.

Pests of mustard_Identification_Management_Dr.UPR.pdf

Pests of mustard_Identification_Management_Dr.UPR.pdf

Pests of mustard_Identification_Management_Dr.UPR.pdf

GBSN - Biochemistry (Unit 1)

GBSN - Biochemistry (Unit 1)

GBSN - Biochemistry (Unit 1)

Module for Grade 9 for Asynchronous/Distance learning

Module for Grade 9 for Asynchronous/Distance learning

Module for Grade 9 for Asynchronous/Distance learning

Bacterial Identification and Classifications

Bacterial Identification and Classifications

Bacterial Identification and Classifications

PSYCHOSOCIAL NEEDS. in nursing II sem pptx

PSYCHOSOCIAL NEEDS. in nursing II sem pptx

PSYCHOSOCIAL NEEDS. in nursing II sem pptx

Bollworms are among the most damaging pests in cotton cultivation, affecting the bolls where the cotton fibers are formed. There are several species of bollworms, each capable of causing significant yield loss and quality degradation if not effectively managed. Here’s a detailed look at the primary bollworm species affecting cotton: Cotton Bollworm (Helicoverpa armigera): Also known as the corn earworm or the Old World bollworm, this pest is found in many regions around the world. It is highly polyphagous (feeds on many different plants) and poses a threat not only to cotton but also to maize, tomatoes, and legumes. The larvae bore into the cotton bolls, feeding on the developing seeds and fibers, which can lead to boll rot. Pink Bollworm (Pectinophora gossypiella): A significant pest of cotton, the pink bollworm larvae infest the cotton bolls, feeding on the seeds and lint. This can severely damage or destroy the bolls. In regions where pink bollworms are prevalent, they have been a major driver for the adoption of genetically engineered Bt cotton, which expresses a bacterium gene toxic to certain insects. Tobacco Budworm (Heliothis virescens): Closely related to the cotton bollworm, the tobacco budworm primarily attacks tobacco but is also a common pest in cotton. It primarily damages the flowers and bolls of the cotton plant. Differentiating between the tobacco budworm and the cotton bollworm based on appearance can be challenging, but it is crucial for effective management. American Bollworm (Helicoverpa zea): Known in some regions as the corn earworm, it is similar in behavior to Helicoverpa armigera and poses a threat to a variety of crops, including cotton. The larvae attack the cotton bolls, leading to direct damage to the cotton lint and seeds. Management Strategies: Cultural Controls: Crop rotation, destruction of crop residues, and deep plowing can help break the pest’s life cycle. Timing of planting can also be adjusted to avoid peak pest infestation. Biological Controls: Natural enemies like Trichogramma wasps, which parasitize bollworm eggs, and predators such as lacewings and ladybugs can be encouraged. Bacillus thuringiensis (Bt) products can also be sprayed, which are particularly effective against young larvae. Chemical Controls: Insecticides may be required when infestation levels exceed economic thresholds. However, resistance management must be considered, alternating modes of action to avoid developing resistance. Genetic Approaches: Bt cotton, genetically modified to express Bacillus thuringiensis toxin, has been highly effective in controlling bollworms and has dramatically reduced the reliance on chemical insecticides. Monitoring and Scouting: Regular field scouting and using pheromone traps to monitor adult populations can help in timely and targeted application of control measures. The effective management of bollworms often requires an integrated approach

Pests of cotton_Borer_Pests_Binomics_Dr.UPR.pdf

Pests of cotton_Borer_Pests_Binomics_Dr.UPR.pdf

Pests of cotton_Borer_Pests_Binomics_Dr.UPR.pdf

Cotton crops are vulnerable to a variety of sucking pests, which can severely impact plant health, yield, and fiber quality. These pests primarily feed on plant sap, extracting nutrients directly from the plant's vascular system. Here's a breakdown of some of the most significant sucking pests in cotton cultivation: Aphids: Cotton aphids or melon aphids can cause direct damage by sucking sap and indirect damage by secreting honeydew, which encourages sooty mold growth. This can interfere with photosynthesis and weaken the plant. Aphids can also transmit viral diseases. Whiteflies: Two species, the silverleaf whitefly and the bandedwinged whitefly, are particularly troublesome. They not only suck sap from the underside of leaves, causing yellowing and leaf drop, but their honeydew excretion promotes sooty mold and they can transmit several plant viruses. Thrips: While thrips can chew on plants, their primary damage to cotton is through sucking. They attack the cotton plant during its seedling stage, which can stunt growth and reduce vigor. Thrips are also capable of transmitting the Cotton Bud disease. Spider Mites: These are not insects but arachnids. Spider mites, such as the two-spotted spider mite, suck cell contents from the leaves, leading to speckled discoloration and potentially significant leaf loss if infestations are severe. Leafhoppers: Including various species, leafhoppers can cause direct damage through feeding, which results in leaf curling and stunted growth. They can also be vectors for plant diseases. Mealybugs: These pests are less common but can be problematic, especially in clustered planting conditions. They suck sap and secrete honeydew, which leads to sooty mold. Mealybugs can also spread viruses. Stink Bugs: Although primarily known for their chewing mouthparts, certain stink bugs can cause damage similar to sucking pests by injecting saliva into the plant and sucking out nutrients, leading to boll damage and stained lint. Management Strategies: Cultural Controls: This includes practices such as crop rotation, using resistant varieties, and managing planting and harvesting times to avoid peak pest populations. Biological Controls: Beneficial insects like lady beetles, lacewings, and predatory mites can naturally control sucking pest populations. Parasitic wasps also play a role in controlling aphid and whitefly populations. Chemical Controls: Insecticides may be used but should be chosen carefully to minimize resistance development and preserve beneficial insects. Systemic insecticides can be particularly effective against sucking pests. Integrated Pest Management (IPM): Combining multiple control strategies based on monitoring and thresholds to apply the most effective and environmentally sensitive approach. Effective management of sucking pests in cotton requires a thorough understanding of the pest species present, their life cycles, and the ecological balance of the field environment.

Pests of cotton_Sucking_Pests_Dr.UPR.pdf

Pests of cotton_Sucking_Pests_Dr.UPR.pdf

Pests of cotton_Sucking_Pests_Dr.UPR.pdf

Dopamine neurotransmitter determination using graphite sheet- graphene nano-s...

Dopamine neurotransmitter determination using graphite sheet- graphene nano-s...

Dopamine neurotransmitter determination using graphite sheet- graphene nano-s...

Mohammad Khajehpour

GBSN - Microbiology (Unit 3)

GBSN - Microbiology (Unit 3)

GBSN - Microbiology (Unit 3)

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module for grade 9 for distance learning

module for grade 9 for distance learning

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Clean In Place(CIP).pptx .

Clean In Place(CIP).pptx .

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Proteomics: types, protein profiling steps etc.

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IDENTIFICATION OF THE LIVING- forensic medicine

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CELL -Structural and Functional unit of life.pdf

CELL -Structural and Functional unit of life.pdf

CELL -Structural and Functional unit of life.pdf

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biology HL practice questions IB BIOLOGY

biology HL practice questions IB BIOLOGY

biology HL practice questions IB BIOLOGY

Forensic Biology & Its biological significance.pdf

Forensic Biology & Its biological significance.pdf

Forensic Biology & Its biological significance.pdf

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FAIRSpectra - Enabling the FAIRification of Spectroscopy and Spectrometry

FAIRSpectra - Enabling the FAIRification of Spectroscopy and Spectrometry

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Pests of mustard_Identification_Management_Dr.UPR.pdf

Pests of mustard_Identification_Management_Dr.UPR.pdf

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GBSN - Biochemistry (Unit 1)

GBSN - Biochemistry (Unit 1)

GBSN - Biochemistry (Unit 1)

Module for Grade 9 for Asynchronous/Distance learning

Module for Grade 9 for Asynchronous/Distance learning

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Bacterial Identification and Classifications

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PSYCHOSOCIAL NEEDS. in nursing II sem pptx

PSYCHOSOCIAL NEEDS. in nursing II sem pptx

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Pests of cotton_Borer_Pests_Binomics_Dr.UPR.pdf

Pests of cotton_Sucking_Pests_Dr.UPR.pdf

Pests of cotton_Sucking_Pests_Dr.UPR.pdf

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Dopamine neurotransmitter determination using graphite sheet- graphene nano-s...

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module for grade 9 for distance learning

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AGU Sharing Science - Social Media Tips

1. Sharing Science on World Oceans Day Olivia V Ambrogio, Shane M Hanlon – Sharing Science Kelly McCarthy - Centennial Dawn Wright - Environmental Systems Research Institute (aka Esri) Tashiana Osborne – Scripps Institution of Oceanography @AGU_SciCom m

2. Identify interested scientists Give them skills, support, and resources Give them opportunities to share their science with many audiences in many ways Social media AGU’s Sharing Science program sharingscience.agu.org

3. • Workshops, webinars • Online resources o@AGU_SciComm • Outreach opportunities • Hands-on support AGU’s Sharing Science program sharingscience.agu.org

4. AGU’s Sharing Science program Who are we? @Squidfan @EcologyOfShane @kmccarthy317

5. Our experts Who are we? @deepseadawn @TashianaOsborne

6. AGU Centennial

7.

8. AGU Celebrates 100 years of advancing Earth and space science Centennial Mission: To Broaden and Deepen Engagement Within & Outside the Earth and space science community Celebrating Science via Monthly Themes & International Science Days #AGU10 0

10. Social Media Twitter, Facebook, LinkedIn, Instagram, Flickr, also Wakelet

11. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

12. Why and for Whom? about.me/deepseadawn

13. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

14. Why and for Whom? dotearth.blogs.nytimes.com/2011/05/05/on-birds-twitter-and-teaching/

15. Why and for Whom? Image courtesy of Liz Neeley + COMPASS Science Communication, Inc.

16. Why and for Whom? esriurl.com/agusocial

17. Why and for Whom? story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a

18. The Power of Storytelling Science Communication is a growing movement among researchers, educators. esriurl.com/agustories

19. Technology • URL shorteners • TweetDeck • Twitter Lists • Hashtags • Elevating an article or blog • Switching between media

20. Best Practice • Ready-made tweets • Sharing from email • Images • Know your audience • “Wash, rinse, REPEAT” • Live tweeting

21. Technology: URL shorteners story.maps.arcgis.com/home/item.html?id=393a423e2c4c4570a3f47f9bc6bb180a

22. Technology: TweetDeck tweetdeck.twitter.com in Chrome browser

23. Technology: Twitter Lists tweetdeck.twitter.com in Chrome browser

24. Technology: Hashtags instagram.com …

25. Technology: “Elevating” an article or blog Linkedin.com/elevate

26. Technology: “Elevating” an article or blog Linkedin.com/elevate

27. Technology: Switching between media instagram.com/esrigram

28. Best Practice: Ready-madeTweets

29. Best Practice: Sharing from email

30. Best Practice: “A Picture isWorth 280 Characters” gisforscience.com – this URL will be live in July 2019

31. Best Practice: “A Picture isWorth 280 Characters” esri.ca/en/events/seminars/canadian-oceans-forum

32. Best Practice: “A Picture isWorth 280 Characters” jellywatch.org

33. NRC (2011) Critical Infrastructure for Ocean Research and Societal Needs in 2030

34. Best Practice: KnowYour Audience psmag.com

35. Best Practice: “Wash, Rinse, REPEAT”

36. Best Practice: LiveTweeting wakelet.com/@dwright_OLUig For more info … Dawn Wright Email: dwright@esri.com Twitter/Instagram/Facebook/LinkedIn: @deepseadawn esriurl.com/dawnsocial

Notas del editor

AND if you are invited by an organization such as AGU Sharing Science to TAKE OVER their account for the day, TAKE ADVANTAGE of it. It’s a great way to practice you #scicomm skills and get introduced to a much broader audience, many of whom may end up following you or your lab or university or organization.
As an example from ocean OBSERVATORIES used over and over again in social media, here is a look at the technology currently and ~20 years into the future. This graphic, courtesy of the NRC ocean infrastructure report, captures a variety of issues, environments, and tools.
What might be appropriate for Twitter, may not be appropriate for LinkedIn or Facebook
Don’t just post once. Don’t be afraid to post repeatedly, especially with the short attention span in today’s modern society. People need to be reminded, and most often appreciate it.
Consider capturing your live tweets in another medium such as Wakelet so that your followers have a permanent archive of the event.