1. Why Lawyers Need a Business Coach
 Make smarter business development
decisions. Understand the difference
between marketing activities vs.
marketing strategies.
 Set measurable goals and implement
specific strategies to achieve them.
Goals need to be quantified in order to
measure them.
 Make commitments you can keep.
Without commitment, you won’t follow-
up.
 Move your marketing activities to the
next level. Learn to measure your
results and use appropriate tools that
positively affect the outcome.
 Identify new prospects and referral
sources. Know where they are and
how to reach them.
 Communicate your experience and
build a stronger reputation. Reputation
is your ability to be seen as a skilled
and knowledgeable lawyer who can
solve problems.
 Have an experienced sounding board
for your business development ideas.
www.resultsmarket.com