Social Media has evolved over time from Friendster to Snapchat. To maximize the use of social media, you have to understand your target audience and the right channel to reach them.

1. Harnessing Social Media Possibilities
for Business Growth
Taslim OKUNOLA
Managing Partner at ByteMars

2. The Evolution of Social Media
2001
Friendster
was
launched
2003
&
2004
MySpace
and
Facebook
were
launched
2005
&
2006
YouTube
and Twitter
were
launched 1bn
2015
&
2016
Facebook, WhatsApp
and Messenger hit
1bn users.
2009
&
2010
WhatsApp
and
Instagram
were
launched
2011 - 2014
1bn
Snapchat
was
launched.
YouTube hit
1bn users.

3. 28%
28% of the time spent online is spent on Social Media
Social Media Numbers
Source: GlobalWebIndex

4. 1.72
1.72 hours is spent on social media daily
Social Media Numbers
Source: GlobalWebIndex

5. Social Media
Disruption Key features:
● Filters using advanced tech
● Integrations
● User in control
● Personalization
Just some figures:
● 150m active users
● 7bn daily video views
● Worth $20bn

6. “It is no longer a question of whether to
use social media but how”

7. Social Media Checklist
● Know your goals
● Know your target audience
● Pick your platforms
● Decide on your content strategy
● Know your competitors
● Do a social media audit
● Track, analyze and optimize
Things to know...

8. Stakeholders of Social Media
Users
Advertisers Social
Platforms
Source: The Art of Digital Marketing

9. Media Types
Photo credits: Indra PR
Source: Indra PR

10. Content Planning
Plan it out Integrate Manage Adapt
Source: The Art of Digital Marketing

11. Principles of Social Media
Focus Quality Share

12. Principles of Social Media
Influence Accessibility Reciprocity

13. Human is the new cool

14. “Be human without losing your brand”

15. Engagement > Followers

16. Be Reactive

17. Be Reactive

18. “Never stop testing and optimizing”

19. Questions & Answers
Ask Me Anything
Taslim OKUNOLA
taslim@bytemars.com
@taslimokunola