Clean Label presentation IFT16 - Chicago (Wouter de Heij)
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Global Perspective and Approach - Achieving a “Clean Label” while maintaining the Quality and Safety of Your Product. Is it Possible?
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Clean Label presentation IFT16 - Chicago (Wouter de Heij)
- 1. www.wouterdeheij.nl @deheij +31.6.55765772 GENERAL RELATIVITY THEORY (1915)
- 2. www.wouterdeheij.nl @deheij +31.6.55765772 Global Perspective and Approach Achieving a “Clean Label” while maintaining the Quality and Safety of Your Product. Is it Possible?
- 4. www.wouterdeheij.nl @deheij +31.6.55765772 Ir. Wouter de Heij TU-Delft Wageningen UR (ATO-DLO) TOP b.v. & HFV b.v. Board Member GMV @deheij www.wouterdeheij.nl
- 5. www.wouterdeheij.nl @deheij +31.6.55765772 Disclaimers 1. I’m a private parallel entrepreneur. I don’t work as employee for the government or at an university. Me and my team work both for large multinationals and SME’s. 2. Nobody can predict the future. Hence, don’t trust my talk about that subject Ask as many questions as you like. Let’s communicate & debate. 3. 50% of the group will dislike me; but I don’t mind. I will focus on the persons that I can inspire. If you dislike me, ask yourself : why?
- 6. www.wouterdeheij.nl @deheij +31.6.55765772 The Global Challanges
- 8. www.wouterdeheij.nl @deheij +31.6.55765772 Were does our foods come from?
- 10. www.wouterdeheij.nl @deheij +31.6.55765772 40% of the food produced is never eaten
- 11. www.wouterdeheij.nl @deheij +31.6.55765772 1 billion people worldwide have malnutrition
- 12. www.wouterdeheij.nl @deheij +31.6.55765772 We live in the Penthouse of Maslow’s Pyramid and we now demand : Whole Foods Clean Label non-GMO (USA) E-number free (EU) Raw foods (USA) No (artificial) preservatives No (artificial) additives & colorants Natural Food(ingredients) And these products should also be healthy, tasteful, and not too expensive. And of course we don’t want to become sick. Hence, a high food safety level is still expected.
- 13. www.wouterdeheij.nl @deheij +31.6.55765772 The Future of Preservation
- 15. www.wouterdeheij.nl @deheij +31.6.55765772 Retort (115-121oC)
- 21. www.wouterdeheij.nl @deheij +31.6.55765772 Partners – CWP with PurePulse (PEF 2.0) PEF 2.0
- 26. www.wouterdeheij.nl @deheij +31.6.55765772 The Future of Ingredients
- 29. www.wouterdeheij.nl @deheij +31.6.55765772 non-GMO Clean Label
- 30. www.wouterdeheij.nl @deheij +31.6.55765772 Natural product From Wikipedia, the free encyclopedia A natural product is a chemical compound or substance produced by a living organism that is found in nature. In the broadest sense, natural products include any substance produced by life. Natural products can also be prepared by chemical synthesis (both semisynthesis and total synthesis) and have played a central role in the development of the field of organic chemistry by providing challenging synthetic targets. The term natural product has also been extended for commercial purposes to refer to cosmetics, dietary supplements, and foods produced from natural sources without added artificial ingredients.
- 31. www.wouterdeheij.nl @deheij +31.6.55765772 • Flavours • Colorants • Water binders • Preservatives – Nitrite & Sulphides – Sorbate & Benzoate • Technical aids
- 32. www.wouterdeheij.nl @deheij +31.6.55765772 Consumer acceptance “Clean Label” depends on 1. Source of the ingredient 2. Extraction / Concentration method 3. Purification / DSP step
- 33. www.wouterdeheij.nl @deheij +31.6.55765772 • Extractions or concentration – Drying (classical or freeze drying) – Chemical extractions : hexane, ethanol, etc. – Natural extraction : Water – Supercritical extractions : PhytoNext, CO2, … • Biotechnology / Fermentations – Algae or Seaweed – Bacteria – Yeast
- 34. www.wouterdeheij.nl @deheij +31.6.55765772 • Classical DSP – Concentrated to 99% – Mono moleculair • Non-purified ingredients – Yeast extracts – Carrot extract – … …
- 36. www.wouterdeheij.nl @deheij +31.6.55765772 Yeast extracts replacing the classical E-numbers. Is this Clean Label?
- 47. www.wouterdeheij.nl @deheij +31.6.55765772 Consumers are in the top of Maslow’s Pyramid (price is not an issue) Fresh & Raw remains popular (but safe and with sufficient shelf-life) All-Natural is the new norm (according to definition of our mothers) Re-introduce the “old” ingredients (= clean label) Consumers are well informed, respect them, communicate with them