Talk as delivered at SCaLE16x on March 11, 2018.

1. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Deirdré Straughan
@awsopen @deirdres
Marketing Your Open
Source Project

2. The image part
with relationship
ID rId3 was not
found in the file.

3. The image part
with relationship
ID rId3 was not
found in the file.

4. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.

5. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.

6. The image part
with relationship
ID rId3 was not
found in the file.

7. The image part
with relationship
ID rId3 was not
found in the file.

8. The image part
with relationship
ID rId3 was not
found in the file.

9. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.

10. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.

12. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
Ugh. Do I have to?

13. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
There are millions of open source
projects
Github hosts over open source repositories
SourceForge is home to open source projects
Apache Software Foundation now has committees managing
projects and another projects in incubation
Eclipse Foundation now has projects and new projects in incubation
OpenStack has project teams working on project repositories

14. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Open Source Development is
Accelerating

15. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Open Source Leadership Summit 3/6

16. The image part
with relationship
ID rId3 was not
found in the file.

17. The image part
with relationship
ID rId3 was not
found in the file.

18. The image part
with relationship
ID rId3 was not
found in the file.

19. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part
with relationship
ID rId3 was not
found in the file.

20. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
The components of open
source marketing

21. The image part
with relationship
ID rId3 was not
found in the file.

22. The image part
with relationship
ID rId3 was not
found in the file.

23. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Documentation

24. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.

25. The image part
with relationship
ID rId3 was not
found in the file.

26. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Overview: Some types of content
How to’s, blueprints, architectures, etc.
Blog
Videos & screencasts
Articles and press (trade press, scholarly
journals, refereed conferences)
Books
Education
Logo/mascot

27. The image part
with relationship
ID rId3 was not
found in the file.

28. The image part
with relationship
ID rId3 was not
found in the file.

29. The image part
with relationship
ID rId3 was not
found in the file.

30. The image part
with relationship
ID rId3 was not
found in the file.

31. The image part
with relationship
ID rId3 was not
found in the file.

32. The image part
with relationship
ID rId3 was not
found in the file.

33. Refereed
journals
The image part
with relationship
ID rId3 was not
found in the file.

34. The image part
with relationship
ID rId3 was not
found in the file.

35. The image part
with relationship
ID rId3 was not
found in the file.

36. Tutorials
Workshops
Classes
Certifications
The image part
with relationship
ID rId3 was not
found in the file.

37. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Content efficiency
Time needed to create
different kinds of content:

38. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part
with relationship
ID rId3 was not
found in the file.

39. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Places to put content
GitHub repo
(necessary, but not sufficient)
GitHub pages
Other website and/or wiki
Blog

40. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Search engine optimization

41. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part
with relationship
ID rId3 was not
found in the file.

42. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Meetups, talks, and conferences

43. The image part
with relationship
ID rId3 was not
found in the file.

44. The image part
with relationship
ID rId3 was not
found in the file.

45. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
Ok, that’s the basics, but…

46. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
This one marketing secret
will change your life…

47. The image part
with relationship
ID rId3 was not
found in the file.

48. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The air travel experience

49. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Community

50. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Brilliant jerks
Wired on the GitHub Open Source Survey

52. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
You are already doing marketing

53. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
The image part with relationship ID rId2 was not found in the file.
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId2 was not
found in the file.
Are you doing it well?

54. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
Thanks!
to
Brendan Gregg
Laura Ramsey
For help and inspiration

55. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The image part
with relationship
ID rId17 was not
found in the file.
References & further reading
https://www.wired.com/2017/06/diversity-open-source-even-
worse-tech-overall/
http://opensourcesurvey.org/2017/
Building Compassionate Communities in Tech, @izs
https://www.youtube.com/watch?v=8kLIonLrKdQ
http://headrush.typepad.com/creating_passionate_users/
http://www.writing-world.com/tech/tech4.shtml