video advertising is any digital ad that contains video, including in-banner and in-text ads. Others see video advertising as any type of advertisement in the video stream, regardless of format. online videos acts as a strong complement to traditional broadcast TV. It can be used to increase both reach and frequency, and the highly immerse environment offers multiple benefits. If an advertiser has video content, they can host it on YouTube, or a number of other video hosting providers. If the video is a relevant result for the search query, searchers can play the video directly from the search results page (YouTube) or can view a thumbnail of the video and click to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube. Google has been offering paid video advertising on its platform YouTube and other Google display network. As text or display ad, we can promote the videos as well through the AdWords advertising platform. Video advertising is the new form of online marketing and this drives number of potential customers with minimal cost. According to Google policy, there are certain criteria we need to follow to have the video publish on Google Network.

2. video advertising is any digital ad that contains video, including in-banner and in-text ads.
Others see video advertising as any type of advertisement in the video stream, regardless of
format.
online video acts as a strong complement to traditional broadcast TV. It can be used to increase
both reach and frequency, and the highly immersive environment offers multiple benefits.
If an advertiser has video content, they can host it on YouTube, or a number of other video
hosting providers. If the video is a relevant result for the search query, searchers can play the
video directly from the search results page (YouTube) or can view a thumbnail of the video and
click to the player for other hosting providers. You can easily upload videos to Google Video or
to YouTube.
Google has been offering paid video advertising on its platform YouTube and other Google
display network. As text or display ad, we can promote the videos as well through the AdWords
advertising platform.
Video advertising is the new form of online marketing and this drives number of potential
customers with minimal cost. According to Google policy, there are certain criteria we need to
follow to have the video publish on Google Network

4.  Understand the business and prepare a goal on what success looks through
video marketing.
 KINGS(audiences) Insights
 Brand Positioning and unique stories

5.  Setting objectives
 Advertising and measurement
 Multimedia planning
 Site selection
 Format selection
 Video length

6.  Creativity and execution
 Video filming and production

7.  Booking, Buying and Delivery
 Tracking and Reporting
 Post campaign
 Analysis

8. AdWords for video enables you to display video ads in the YouTube search results or
before, during, and after videos on YouTube and the Google Display Network. Unlike a
traditional AdWords campaign, with AdWords for video, you can use demographic
targeting to more efficiently reach your audience.
The video ads which is running through AdWords has been displaying in the YouTube
search results or before, during, and after videos on YouTube and the Google Display
Network. For video ads we can can use demographic targeting to more efficiently reach
your audience instead f usuall AdWords campaign features.
As like search ads we can se basic target option (age, gender, and interests), so we could
have much more control over the video campaigns who sees our advertisement.

9. As the name indicates, YouTube TrueView means that advertisers are charged only when
a video actually viewed by a user. It give viewers choice and control over which ad they
watch and when. So we can easy to increase or decrease our video campaign budget and
measure whether the video is good for user engagement. Also we will get an insight on
users, where are they from and are they watching.
Google has been offering three TrueView formats,
1. In-stream
2. In-search
3. In-desplay

10. This is pretty famous format and ads which is playing at the beginning, middle,
or end of YouTube partner videos. Viewers have the option to skip the ad after 5
seconds. If the ad is 30 seconds or longer, we have charged once the ad reaches
at least 30 seconds or to the end of the video.

11. The Ads has been displaying according to search term with the search results or
promoted sections. Need to pay only when a user click or view the ad.

12. In-display format ads has been displaying along with the other normal
ads on the sidebar or suggested posts. We need to pay if someone click
or view the ad.

13.  Create an account on http://www.google.com/ads/video/index.html

14.  We can create video campaign at the time of account creation and this will reflected to
AdWords account. If you have not interested campaign creation at the time of account
sign-up you can skip the same.

15.  If we have already an account with AdWords, we can use the same for video advertising or
need to create a new one,

16. Here you go….Now you are on AdWords advertising platform and you can create your first video
campaign
We have to update the location (include or exclude) and language while creating video campaigns. So
that we will get a control over on our campaigns.
We can access this video managing platform from the left side tool bar,
Continued…

17. Here is the another advantage for video advertising on AdWords.
The AdWords and YouTube linking has been providing following features and reporting insights to
our video campaigns,
View counts and call to action
Access your video view statistics as well as add call-to-action overlays to your videos.
Remarket
Show ads to people who visit and interact with your channel.
Engagement
Measure the impact of video ads by tracking visitor behaviour on your channel.