In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.

2. What are our wishes for the new year? Happiness, love, money or
serenity?
Most probably those are the ones which are mostly in people's minds, but
there are always outliers, those wished by the special ones.
We embrace our job for the new year with so much energy, and we
followup closely which topics will be the trends for the upcoming seasons.
While the tech companies are becoming the main sponsors of Cannes
Lions, and breaking records in the NASDAQ, the media holdings are cutting
costs and marketing communication industry is changing.
The good old world is going digital and the hippest topic in a cafe is most
probably bitcoin today.
We hope you will like our most recent trend report!

5. Reyhan, who dreams of being a Jedi in the
commercial, realizes how his life would be
easier if he had been really strong in force.
Star Wars: The Last Jedi is in theaters with
specific advertising campaigns. In the first film
of the campaign prepared by utilizing local
insight and dynamics, we see the main
character university graduate Reyhan waiting
for money in the minibus. In the second film,
Reyhan finds herself trying to cope with her
mother in the daytime environment and with
"challenging questions".
Localısed ad campaıgn for
Star Wars: last Jedi!

6. Samsung has released the ad named
"Violence Voice" with regard to the campaign
against "Do not be a cyber bully" #Realize.
The concept of Cyber Bullying, which involves
unpleasant actions such as humiliation, libel,
gossip, harassment, threat, embarrassment
and exclusion that an individual or a group in
an electronic environment consciously or
unconsciously carries out to others, causing
thousands of children and genera to suffer
physical and psychological damage every day
for; Samsung Turkey and the Information
Technology Authority (ICTA); He started a
campaign called "Do not be a cyber bully"
#Realize.
Samsung Against
Cyber Bullying!

7. Motorola's commercial is starting as a
continuation of Samsung's commercial.
The guy who abandoned the iPhone goes
to Samsung but this time his girlfriend
surprised the man who raised the phone
to Galaxy by showing the features of
Motorola Z2 Play and mini projector Moto
Mod.
At the end of the commercial film, the
brand advises that phones need to "get
one more click" and upgrade to Motorola.
Motorola Trolled Apple
and Samsung on Last Ad!

8. Localization advertisement for Netflix's new
film, Bright, with kokoreç seller, barber,
neighborhood residents.
Netflix is one of the brands that emphasizes
localization. It uses the items from the culture
of the country it is in for its promotions. In our
country, they had a great appreciation for
their work with ebru artist Garip Ay to
introduce their important series, and he was
on the short list at Cannes Lions.
The Orcs of our Neighborhood
in Netflix: Bright!

9. Burger King did not sell Whopper for a day
to support McDonald’s campaign for children
with cancer, leading customers to their rival.
The crazy competition between Burger King
and McDonald's is often reflected in their
advertising, and the two brands do not
hesitate to talk to each other. But this time,
Burger King decided to help McDonald's for a
day by choosing an unexpected way.
no competıtıon Between
McDonald's and Burger
King for a Day!

10. Studio Drift has performed an art
performance called Franchise Freedom with
drones on Miami beach.
Studio Drift, based in Amsterdam, flew 300
drones this year with a choreographer
imitating birds this week in Miami. The
installation called Franchise Freedom was
created by the founders of Studio Drift,
Lonneke Gordijn and Ralph Nauta. Presented
with the support of BMW and Future Pace
Gallery, the work was launched in front of
the Faena Hotel complex in Miami Beach.
Drones Illuminated the Miami
Beach by flyıng Like Birds!

12. JBC today inaugurates its Innovation Lab at
Corda Campus in Hasselt. The Belgian
ready-to-wear chain is currently testing
motion detectors, personalized point-of-
sale messages, a pop-up printing press
and a feedback totem. As part of a co-
creation with customers, start-ups,
companies and research centers, the group
is looking for innovations that could further
enhance and personalize customers'
shopping experiences.
JBC Creates Tomorrow’s Store
with Help From Customers!

13. Pioneer of mobile payment, Cdiscount now
offers its customers to pay for their
purchases via their fingerprint or facial
recognition, the latter being for the moment
reserved for users of the iPhone X. The
number 2 French e-commerce signed an
agreement with the tricolor start-up Lydia,
inventor of these payment solutions. The
customer must first create an account on
Lydia, register his bank details and leave his
fingerprint via the touch of his smartphone,
or his portrait via a selfie.
Cdiscount has Finally
Found The Solution!

14. The hotel group has partnered with
Samsung and Legrand to launch the
hotel rooms of the future through the
Internet of Things and thus enhance the
personalization of the customer
experience.
The IoT Guestroom Lab - powered by
Marriott's Innovation Lab, at the group's
head office - looks for concepts that can
improve the customer experience,
create and design rooms to be the most
easier to use, and meet Marriott's
sustainability goals.
Marriott Tests The
Room Of The Future!

15. Paris-NY. The city: it's dirty, it smells bad
and it damages. It's not just you who
suffer, your sneakers too. Three
Parisians fans of sneakers have joined
forces to create the workshop of their
dreams; the idea that one of them had
after wearing his new pair of Air Max in
the evening and noticing, on waking, the
carnage at his feet. That's how
Sneakers & Chill was born, in the heart
of Paris.
A Cobbler For Sneakers
Has Just Opened in Paris!

16. Following a trial at its Beijing headquarters, online
retail giant JD.com plans to open hundreds of
unmanned convenience stores.
This effectively dwarfs Amazon’s plans to open
checkout-free stores, as reported. JD.com’s stores
will use facial recognition and other technology to
identify products and record payments so
customers do not need to wait in a checkout
line. Ceiling cameras will track shopper movements
and generate heat maps to monitor activity and
traffic flow, product choice and customer
preference.
JD.com Will Open Hundreds of
Unmanned Convenience Stores!

17. Target announced on Wednesday that it has
agreed to acquire Shipt, Inc., the online same-
day delivery platform for $550 million in cash.
The transaction is expected to close before
the end of 2017.
The Minneapolis-based retailer will offer the
same-day delivery service to half of its stores
by early 2018 and to most of its stores in
major markets before the 2018 holiday
season. The same-day delivery service will be
offered for groceries, essentials, home,
electronics, and other products at launch and
will include all major product categories by the
end of 2019.
Target To Acquire Same-Day
Delivery Platform Shipt!

18. Walmart’s Code Eight, led by Rent the
Runway co-founder Jennifer Fleiss, has
started testing personal shopping
services for moms in New York
City, Recode reports. Code Eight is part of
Walmart’s startup incubator Store No. 8.
Cashier-Free
Walmarts are comıng!

19. Alibaba last week announced a deal to
help Ford sell electric vehicles in China but,
aside from the big names involved, the
most intriguing part was a proposed
vending machine for sales.
Once the system recognizes the vehicle it
lets them pick a color and, once they enter
basic information and snap a selfie,
arrange for a test-drive if the vehicle is
available.
Alibaba Will Sell Cars wıth
Gigantic Vending Machines!

21. Not Just Another Store, a new concept store
curated by Utter and its brand Marr, has
opened in London’s Shoreditch. The store
positions collaboration at its core and will
form partnerships with various designers for
innovative events, installations and
exhibitions.
The retail space features art from London-
based artists and a carefully selected
homeware and lifestyle department.
London Store Is Trying To
Break The Norms Of Traditions!

22. The cosmetics brand ‘Espoir’ introduced a
new concept store ‘Make-up Pub’
reminiscent of draft beer house. Eespoir, a
professional makeup brand, opened the
first make-up pub concept store in Hongdae
in November under the concept of Lively,
Free like a lounge pub.
Espoir introduced new
concept store “Make-up
Pub” in Seoul!

23. Walmart and Jet.com struck a deal
with BuzzFeed’s Tasty. The partnership
will place links for the retailer’s
products in Tasty’s how-to recipe and
cooking videos on its app. When Tasty
app users finish watching a video, they
can scroll down to the bottom of the page
and find relevant kitchen products from
Walmart and Jet.com.
Walmart Joins Forces
With BuzzFeeD!

24. The giant new retail location lets visitors
see inside the roastery’s operations and
order from anywhere. Starbucks has just
opened a giant new roastery and cafe in
Shanghai that serves as part-cafe, part-
production facility and part-retail gift
store.
Shanghai’s AR-filled Starbucks!

25. J.C. Penney is opening a holiday pop-up shop in
New York’s SoHo called “Jacques Penne” in an
effort to change millennial consumer perception
of the brand, previously written off as a
struggling mall dinosaur.
Jacques Penne is also offering an integrated
360-degree virtual and mobile shopping
experience with the pop-up. The goal with the
space and experience is to reach consumers
through a new way of shopping.
millennial-friendly
“Jacques Penne” pop-up shop!

27. Instagram decided to copy Snapchat's
Story after the big interest to the
feature. Instagram named "Story
Archive", which allows you to store
your stories on the application.
In addition to the Story Archive, the
company also promotes Stories in
profiles, so that users share their
stories in their profile pages.
Two new features for
Instagram's Stories!

28. Facebook is testing new features for the
Hello button, which opened in the US in
early July for the use of some users in
the US. The company, which collects
these new features under the name
Greeting, offers its users hug, wink, poke
or high-five options as well as a Hi!
Is "Poke" comıng back?

29. In the near future, with 140
characters and 280 characters,
Twitter was still testing the Tweet
Series feature. Today Tweet The
social network, which sees the
series running, makes it easy to
create "floods" for users.
The long-awaited
innovation from Twitter!

30. With the "Send a message from
WhatsApp" button on Facebook ads,
businesses will now be able to mess
with customers via WhatsApp. This
feature, which is currently being
published in North and South America,
part of Africa, Australia and Asia, may
be one of the best ways for Facebook
to generate revenue through
WhatsApp.
“Send a WhatsApp message”
in Facebook ads!

31. Wanting to set up their own online
music listening platform, YouTube
continues to deal with important music
companies. According to Bloomberg,
YouTube has signed a licensing
agreement with Sony Music
Entertainment and Universal Music
Group.
Two bıg lıcence
agreements from youtube!

32. Google Chrome, the technology giant
Google's browser, announced in early 2018
that it will pass the ad blocking tool through
to the end of this year. According to
Google's statement on December 19, it will
be passed on from next February 15th.
Google Chrome will start
blocking "inappropriate" ads!

33. Interactive-focused posts in the style of "Share
to earn free holidays!" On Facebook, which is
still a way of keeping track of many global
brands, is now leading to penalization of
Pages. Facebook, which sees the "engagement
bait" as appropriate for these senders, is in a
confident position to block this issue.
Facebook is fighting
against posts that are
focused on interaction!

34. In addition to Hashtag following, Instagram has
also launched the "recommended for you"
feature, which has also begun to offer new
content based on what users like. Thus,
Instagram, which provides a more personalized
experience for its users, supports a sense of
organic interaction by businesses as opposed to
Facebook.
instagram to affect
organic interaction?

35. Snapchat is preparing to bring the Stories
feature to the web. Previously Instagram
also added Stories on the web, adding more
traditional users who could not give up on
the table or the web. However, Snapchat
plans to include not just the web but other
applications in this sharing space with the
"Stories Everywhere" feature.
Snapchat Stories on the web!

37. With the Apple TV business unit, Amazon
Prime Video was available in nearly 100
countries. And it’s newest country is now
Turkey! In short, you can access the Amazon
Prime Video application and its content with
Apple TV.
Amazon Prime Video
with Apple TV!

38. Apple is trying to bring the Electrocardiography
(ECG) inspection feature to its smart watches.
Moreover, the study is quite different from the
Cardiaband, which was developed by Apple's
AliveCor firm in recent years.
The Kariaband for Apple Watch was an
accessory that can be plugged into a smart
watch to measure ECG. However, according to
the news, this new app, which Apple has
tested, will not require an external accessory
to directly monitor heart rate.
ECG ın smart watches!

39. The shopping season before New Year's
Eve is a time slot where many brands
worldwide are looking for fun, sensitive
aspects of their products and wanting
the consumer to enter the long shopping
list. Amazon's artificial intelligence-
assisted assistant Alexa seems to be
the winner of the list for this holiday
season.
Alexa has been the most
downloaded free app in the
last week of the year!

40. Interestingly, Tesla's CEO Elon Musk,
who uses Tesla's key announcements
to respond to his followers via
Twitter, and who is actively using the
social media platform, explained that
the company is working on an electric
pickup model.
Elon Musk announced they
wıll produce electric pickups!

41. Outline Montreal has designed interactive
LED masks with sound that you can carry
easily anywhere there is music.
With this LED masks, all kinds of music and
every kind of rhythm can be visualized in
wonderful light compositions. Masks are
easily foldable and adjustable so that the
user can adjust to the face shape with the
flexible structure. Very suitable
accessories to be used as a costume for
events such as parties, music festivals.
Thıs led mask ınteracts
wıth musıc!

42. Snapchat has made significant progress
in technology with increased reality, and
has launched the new application Lens
Studio, which takes center-boosted
reality technology. The application, which
allows users to create enhanced reality
effects for Snapchat, seems to increase
the use of augmented reality within the
platform.
Snapchat: Lens Studio!

44. With the introduction of a brand-new
technology, iPhone X begins to work on how
software developers can use it in different
ways. Brad Dwyer's Nose Zone is also the first
in this area. The game is actually a simple
shooting game. You aim at the boxes on the
screen and shoot. But you do it with your nose.
Yes, with your nose.
It's a game where you keep your head steady
heading up and down while trying to play the
Nose Zone and try to keep the boxes. A kind of
neck exercise.
Use your nose to
play this on iPhone X!

45. Austrian designer Klemens Schillinger,
who wants to rescue today's world from
smart phones, which frequently and
sought to underline the fact that the
mobile phone has turned into a kind of
addictive object that we constantly check
and reason for many of us for many of
us beyond the fulfillment of its essential
tasks, with a range of designs that offer
the opportunity to do without the use of
electronic devices.
Finger therapy for
smart phone addicts!

46. Samsung Electronics Nordic, in collaboration
with Fredrik Praesto of Sweden's renowned
hypnotist, has created a website called
Unspoil Me to reverse the tragic victimization
that every series / movie lover probably
experiences. The site, predictably, offers a
hypnosis session to the wishes, followed by a
20-minute session with the voice of Praesto,
and the series and / or the movie promise to
watch with a clear mind as you know nothing
about it.
Hypnosis therapy
for Spoiler victims!

47. The Escape to Nature, developed in order to facilitate
the preparation process for the activities to be carried
out in the country, was developed in about 3 months.
Learn the details such as Escape to Nature, security,
electricity, market, social facility, wild animal, fountain,
transportation, buffet, shower / cabin, creek, waterfall
and free / charge free for camping sites, which are
offered free for both iOS and Android platforms in
September. They communicate with people who are
camping in the area to collect this information.
Easıer camping and nature
activities: Escape to Nature!