1. Harnessing the Power
of Social Networking
and the New Media
Mark Nichols marknichols@asu.edu
Delaina Biernstein dbiernst@tempeschools.org
Gary Aungst gaungst@tempeschools.org
NSPRA Seminar, San Francisco June 28, 2009

2. Introductions
1. Write your name, position, and three
questions you have about social media
2. Move around the room share name,
position and questions
3. Create a group of 4 maximum with similar
questions - introduce yourselves, sit
together

3. Goals
1. Create a social network
2. Provide an overview of Web 2.0 and Social Networking
3. Identify Social Networking Strategies
4. Explore a variety of tools and their uses
5. Provide resources for getting started
6. Share ideas for implementation

4. Ground Rules

5. Ground Rules
1. Share your knowledge

6. Ground Rules
1. Share your knowledge
2. Ask/post questions

7. Ground Rules
1. Share your knowledge
2. Ask/post questions
3. Actively participate

8. Ground Rules
1. Share your knowledge
2. Ask/post questions
3. Actively participate
4. Keep you arms and legs inside the vehicle

9. Ground Rules
1. Share your knowledge
2. Ask/post questions
3. Actively participate
4. Keep you arms and legs inside the vehicle
5. Don’t Panic

10. Tool and Resources
Overview
• Google site access and participation
http://sites.google.com/site/nspra2point0
• Twitter hashtag #nspra2.0
• Tag all items - nspra2.0

11. Getting to the Work Space
http://sites.google.com/site/nspra2point0

12. Getting to the Work Space
http://sites.google.com/site/nspra2point0

13. Getting to the Work Space
http://sites.google.com/site/nspra2point0

17. What is social media?

18. What is social media?
Online media with a participatory
or interactive component

19. ...in other words, social media is
Putting the Public Back in
Public Relations

20. Intimidated yet?

21. Why social networking?

22. Rule #1
Start with the objectives,
not the tools

23. What do you want to
accomplish?
Increase awareness Collaborate
Educate parents Provide customer service
Improve your image Get feedback
Discuss Provide information
Recruit Quash a rumor

24. Define your goals

25. Define your goals
Not a good goal: “I want to create an online
community for our employees.”

26. Define your goals
Not a good goal: “I want to create an online
community for our employees.”
Little bit better goal: “I want to create an
online community for our teachers.”

27. Define your goals
Not a good goal: “I want to create an online
community for our employees.”
Little bit better goal: “I want to create an
online community for our teachers.”
Great goal: “I want to create an online
community for our core class teachers so that they
can learn about and collaborate on building
curriculum maps for each of our core classes.”

28. Tools by Categories and Use
• Member pro le pages
Social networks help people nd and information they can
and connect to others with manage.
Networking whom they share something in
Facebook, Ning
• Ability to form
common communities of interest
• Market your District
• Easily communicate
User published content, usually with members
Publish: with an area of focus, presented Blogger, Moveabletype, • Members share work
Blogs in revers chronological order. Wordpress related ideas/concepts.
Feedback and comments Spread the publishing
expertise.
• Members share quick
Short message updates, which
thoughts, ideas,
can be viewed by users who are
Updates: knowledge
“following” an author or group, Twitter, PLURK
Microblogs Can be published from a variety • ask for assistance
• Immediate emergency
of devices.
information.
• Create online courses
Education: for new members
Web based support for online
Learning • Capture and re-purpose
and hybrid professional Moodle
Management development and training. face to face professional
Systems development

29. Tools by Categories and Use
• Share information
Wikis are web pages that can be
knowledge
edited by any authorized users,
Plan: Wikis PBWorks, Wikispaces • Collaborative authoring
encouraging collaboration and
• Project management
open sharing of information.
• Event Planning
Allow groups to collaborate on
• Collaborative writing,
Collaborate: word processing documents,
Google Docs, Writeboard planning
Apps spreadsheets, forms and
• Collaborative grant writing
presentations.
A virtual world is a computer-
based simulated environment
• Training
Virtual Worlds where users can interact with Second Life
• Virtual Meetings
others and the environment
virtually, via avators
• Training
Location to share les (video, • Marketing
Share Youtube, Flickr
audio, images) and converse.

30. Tool #1
Social Networking Sites

31. Tool #2
Blogging/Microblogging

32. Tool #3
Collaboration

33. Rule #2
Find your audience and listen.

34. Keep your ear to the ground:
http://www.google.com/alerts http://www.facebook.com
http://socialmention.com/alerts http://tweetbeep.com
http://phoenix.momslikeme.com http://community.greatschools.net

35. Rule #3
Reuse and automate.

36. Rule #4
Measure, measure, measure.

37. Rule #4
Experiment and explore!

38. Harnessing the Power
of Social Networking
and the New Media
Mark Nichols marknichols@asu.edu
Delaina Biernstein dbiernst@tempeschools.org
Gary Aungst gaungst@tempeschools.org
NSPRA Seminar, San Francisco June 28, 2009