Most insurance companies focus on short-term tactical data analytics initiatives rather than long-term strategic projects aligned with business goals. Analytics is not integrated into strategic decision-making for over 60% of companies and almost 90% cannot connect analytics investments to business value. Additionally, over 90% do not align analytics strategies with overall business strategies. Recommendations to become more insights-driven include adopting a holistic approach, leveraging external partnerships to overcome limitations, and prioritizing cultural change management.

1. A little less conversation, a lot more action –
how to get satisfaction from data analytics
EMEA Insurance data analytics study

2. The current state of play
70%focus on short term tactical initiativesas
opposed to long term strategically aligned projects.
Short term
Long
term
Analytics is not embeddedinto
strategic decision makingfor over 60%.
Almost 90% cannot identify and link the value
back to the investment made.
For over 90% the analytics strategy does
not align with the business strategy today.
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2

3. Data models do not exist or are unable to deliver business
wide value for 75%.
For 40% data is undefined and of very poor
quality, a disproportionate effort is spent on
correcting internal data.
Insurers tend to focus on building
in-house capability and are at risk of
compromising on agility.
The current state of play
3

4. There remains a barrier in changing the decision
making culture, only 24% are using predictive analytics
and only 3% are using it to drive automated actions.
For 40%there is a lack of senior leadership,
hence a limited understanding of the
benefits of analytics across the organisation.
CDO is spread too thin and has too many roles
and responsibilities.
Strategist
Catalyst Technologist
Operator
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The current state of play
4

5. Recommendations to become an Insight Driven Organisation
3 key tactics to change the game
1
2
3Adopt a
holistic
approach
Recognise
limitations and
leverage
ecosystems
Prioritise change
management
InsightDriven
Organisation
5

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