1. Google+
Why you need to pay
attention and how to
get started
Welcome - we’ll ERIKA KEREKES
start soon Senior product manager, social media solutions
Deluxe Corporation
March 13, 2012

2. What we’ll cover today
1. WHY is Google+ so
important?
2. HOW do you sign up?
3. WHO is on Google+ and
how do you find them?
4. WHAT do you say and
share?
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3. What is Google+?
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4. Google+ facts
90 million registered users
who have shared more
than 1 billion items*
*(well, sort of)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4

5. Cool Google+ features
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6. What people are saying….
“It’ll never overtake
Facebook.”
“There aren’t enough
people there to make it
worth your time.”
“My friends aren’t there.”
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7. Guess what?
They’re wrong.
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8. How do I know?
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9. What does this mean?
Businesses who are
active on Google+ will
get found more easily
and more often.
Period.
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10. An example: Google+ power
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11. A great place to start
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12. Google+ helps you get found
“Google+ is tied to Google search, so by
using it well you can improve your
primary website’s findability for folks
searching for it.”
- Chris Brogan, Google+ for Business
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12

13. “Using it well” means…
1. Posting CONTENT that inspires reactions and
sharing
2. Making CONNECTIONS with people who can help
you grow your business
3. Two-way COMMUNICATION (talking with, not
talking at)
4. Being CONSISTENT
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14. Signing up – step 1
Create a personal account
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15. My home base on Google+
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16. Build your circles
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17. Find people on Google+: #1
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18. Find people on Google+: #2
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19. Find people on Google+: #3
Findpeopleonplus.com
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20. Find people on Google+: #4
www.recommendedusers.com
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21. Spend time LISTENING
 What are people
talking about?
 Who’s part of this
conversation?
 What value can I
add?
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22. Signing up – step 2
Create a business page
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23. Local business
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24. Product or brand
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25. What to say: Erika’s formula
 Your status updates (1-4 per day):
– About your business (30%)
– About your industry or category (20%)
– Sharing other people’s content, with your own thoughts
(40%)
– Personal, quirky, funny or off-topic (10%)
 PLUS, comment on other people’s posts
as often as you can
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26. About your business: Examples
 “Inside”
 Pictures
 Personal stories
 NO HARD SELL
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27. About your industry: Examples
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28. Sharing content: Examples
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29. Off-topic or quirky: Examples
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30. Commenting
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31. Commenting
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32. To borrow from Nike…
JUST DO IT.
Erika says: Thinking and planning are
overrated when it comes to social media.
Experiment. Test and learn.
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32

33. If you need help…
www.deluxesocial.com
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33

34. The end
Thank You
Thank You Thank you!
Sign up for another webinar at
www.BizLaunch.com/deluxe
@deluxesocial
www.facebook.com/DeluxeSocial
deluxesmallbizblog.com
www.deluxesocial.com
Erika Kerekes * @erikakerekes
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 34