24. LBC Ranking Factors MAX THESE OUT! Don’t be afraid to use custom categories LINK w/YOUTUBE Describe Products or Services
25. LBC Ranking Factors Use (one or two) Keywords in Business Title Good: Janet Thompson, Dentist Bad: Janet Thompson, DDS Bad: Portland, OR Dentist – Cosmetic Dentistry Portland – Dental Surgery + Could create problems with data provider mis-matches Consider incorporating your business using keywords
38. Major Data Providers + Citation Sources infoUSA - http:// expressupdateusa.com / Localeze - http:// localeze.com /manage Acxiom – via UniversalBusinessListing.org “ The Big Three”
65. Google Advertising Options Drilling down on Local targeting After you've created your campaign, return to the Settings tab to add location information to the campaign.