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1. Objective 1 - Generate High Quantity of Qualified Leads for Sales
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Webcast Program # Leads from Webcasts Generate 1500 new leads in 2010
Contact Center Program # Appointments from Contact Center Generate 600 appointments in 2010
Whitepaper Program # Leads from Whitepaper Downloads Generate 700 new leads in 2010
Free Trial on Website # Leads from Free Trial Generate 3800 leads in 2010
Channel Partner Program # Leads from Channel Partners Generate 800 Leads in 2010
Tradeshow Program # Leads from Tradeshows Generate 600 Leads in 2010
Objective 2 - Measure Lead Generation Performance
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Indentify Top Lead Sources Cost Per Lead ($) $350/Lead by Jan 2010
Integrated Multi-Channel Lead Gen Campaign Opportunities in Pipeline ($) $525,000 in Pipeline by Jan 2010
Staff Performance Reviews Performance Review Metrics Achieve Benchmarks in Oct 2009
Objective 3 - Improve Data Quality & Size of Database
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
List Building/Purchasing # Contacts in Database Acquire 25,000 Contacts by Feb 2010
Data Cleansing Project No Duplicate Contact Records in Database Clean Data by Jun 2010
Data Warehouse Project Short List of 5 Vendors Deliver RFP by Mar 2010
Objective 4 - Increase Conversion Rate Effectiveness
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Landing Page Optimization Project Landing Page Conversion Rate 3% Conversion Rate by Jun 2010
Email Program Redesign Email Click-Thru Rate 5% Conversion Rate by Jun 2010
Objective 5 - Integrate Sales & Marketing Systems
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Implement Marketing Automation System System Go-Live Date Launch by Jun 2010
Integration of Marketing Automation with CRM System Adoption of Platform by Users 80% staff using platform by Jun 2010
Agreed Definition of "Qualified Lead" between Sales &
Lead Scoring Program Define Lead Scoring Parameters by Oct 2010
Marketing