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1. Media Specialist Job Description
Position Overview
Reporting the VP Marketing, the Media Specialist is responsible for managing media
strategy and relations. Additional responsibilities include: planning, writing, and distributing
press releases; development of online/offline advertising campaigns; tracking, measuring,
and reporting campaign results; and selecting media channels.
Responsibilities
 Develop a comprehensive media relation’s strategy and media plan.
 Implement media plan with assistance of project managers/stakeholders.
 Manage budget for advertising, PR, and other media related process.
 Evaluate new media technologies such as blogs, RSS, video, webcasts etc.
 Organize marketing materials and logistics for industry tradeshows
 Be accountable for measuring and reporting on campaign results.
 Supervise, design, author and/or edit, all media documents.
 Perform market targeting to determine optimal media placements.
 Present all media documents to VP Marketing for final approval.
 Manage scheduling, posting, and tracking of advertisements.
 Compile bi-weekly status report of media placement results.
 Lead bi-weekly media meetings and provide insights into bi-weekly results.
 Select appropriate PR tools/services and build network of relevant journalists.
 Identify channels for online/offline media placements and advertisements.
 Maintain knowledge of media trends, developments and best practices.
Job Requirements
 University degree or college diploma in business or a related field
 Minimum of 5 years experience in a media relations capacity

2.  Experience purchasing and managing a variety of online/offline media campaigns
with various cost structures such as cost per click, cost per ad, etc
 Knowledge of interactive and offline marketing concepts and practices
 Ability to develop strong relationships with relevant industry journalists
 Exception written and verbal communication skills
 Able to compile and analyze performance data to develop metrics that support
decision-making for subsequent campaigns
 Solid business acumen, management, and problem-solving skills
 Entrepreneurial spirit and driven to succeed
 Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
 Effective time management, organization, and leadership skills