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1. Press Kit Checklist
Duration
Task Owner Start End Status
(Days)
Collect last 12 months of press release issued Sally 6-Jan-12 7 13-Jan-12 Completed
Develop 1-page Corporate Background PDF with mission, vision, positioning statement, products, etc. Jim 10-Jan-12 14 24-Jan-12 On Track
Product marketing brochures and sales collateral Michael 17-Jan-12 28 14-Feb-12 Overdue
White Papers & Data Sheets Tom 21-Jan-12 28 18-Feb-12 At Risk
Photographs and High Resolution Logo Images with Acceptable Use Policy Jim 21-Jan-12 21 11-Feb-12 Not Started
Customer Case Studies and Testimonials Sally 10-Jan-12 21 31-Jan-12 Not Started
Reprints of past media coverage that is notable Paul 1-Jan-12 30 31-Jan-12 Not Started
Key statistics and corporate facts Nancy 1-Jan-12 21 22-Jan-12 Not Started

2. Contact information for company spokesperson Nancy 1-Jan-12 21 22-Jan-12 Not Started
Executive Biographies with Photos Jim 15-Jan-12 28 12-Feb-12 Not Started
Cover letter Sally 1-Jan-12 7 8-Jan-12 Not Started
List of key topics that our experts can address Tom 15-Jan-12 7 22-Jan-12 Not Started
Popular questions we are asked all the time Nancy 21-Jan-12 14 4-Feb-12 Not Started