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1. Stakeholder Analysis Matrix
Product: Sale of Product ABC Influence Level Buy In Support Quotient
Stakeholder Role Type Interest Power X
YCurrent Support Flexibility Influence x Buy In Action Items & Key Success Factors
John Smith, VP Marketing End User 8 4 High 90% 7.45 Develop into a "Power User" to promote adoption rates among other users
Sally James, VP Sales Executive Influencer 7 8 High 50% 8.10 Provide ROI Calculator to show Board
Jim Shepard, CIO Technical Buyer 6 9 Moderate 70% 6.85 Reassure with Data Security features
Tina Johnson, Dir. Marketing End User 7 5 High 70% 7.35 Demonstrate marketing functionality
Tom Stewart, HR Manager Executive Influencer 2 3 Low 30% 2.15 Educate on how CRM links KPIs to reviews
Rick Davis, I/T Manager Technical Influencer 9 6 High 90% 8.30 Have Rick influence Jim Shepard on benefits
Wendy Tam, Project Manager Project Team 1 1 High 60% 4.90 Provide Project Plan and other tools
Stakeholder 8 Technical Buyer 1 1 Low 60% 1.75
Stakeholder 9 Technical Buyer 1 9 Low 60% 4.55
Stakeholder 10 Technical Buyer 1 1 Low 10% 1.00
Stakeholder 11 Technical Buyer 1 1 Low 20% 1.15
Stakeholder 12 Technical Buyer 1 1 Low 70% 1.90
Stakeholder 13 Technical Buyer 1 1 Low 80% 2.05
Stakeholder 14 Technical Buyer 1 6 Low 40% 3.20
Stakeholder 15 Technical Buyer 1 5 Low 30% 2.70
Stakeholder 16 Technical Buyer 1 4 Low 60% 2.80

2. Key Influencers Decision Supporters
High
John Smith, Sales Rep Rick Davis, I/T Manager
Tina Johnson, Dir. Marketing
Wendy Tam, Project Manager
Sally James, VP Sales
Buy In
Size of Bubble = Level of Support
Jim Shepard, CIO
Stakeholder 13
Stakeholder 12
Stakeholder 8 Stakeholder 16 Stakeholder 9
Stakeholder 14
Tom Stewart, HR Manager Stakeholder 15
Stakeholder 11
Stakeholder 10
Low
Low Threats Sales Risks
Low High
Influence Level

3. Stakeholder Analysis Matrix
Instructions
1. Based on your assessment of the activity or project, assign an overall weight to the following conditions (this should add to 100%):
A - Stakeholders Interest in the Project 30%
B - Stakeholders Power in the Decision Making Process 70%
100%
2. Click on the "Stakeholder Analysis" tab and identify each key Stakeholder by name and title.
3. Classify the type of Stakeholder.
4. Identify the Stakeholder's Influence Level by selecting:
A - Individual Stakeholder interest in the activity or project (Scale of 1-10).
B - Individual Stakeholder power in the decision making process (Scale of 1-10).
5. Enter the Stakeholder's current level of support for the Activity or Project (High, Moderate, Low).
6. Indicate the amount of flexibility of their current decision state by selecting the appropriate percentage of flexibility.
7. Based on the Stakeholders "Support Quotient", list action items and key success factors that will earn or maintain buy in.
8. Click on the "Stakeholder Analysis Map" tab and identify the Stakeholders that are considered "Project Risks."
9. Develop a mitigation strategy to earn the support of "Project Risks."