Describes the DEMO Africa 2012 event

1. INNOVATION TOUR – KIGALI EDITION
14 JUNE 2012 @KLABRW

2. WHAT IS DEMO
AFRICA?
!
In recognition of Africa’s economic emergence, the
U.S. Department of State, in collaboration with
Microsoft, DEMO, USAID, and Startup Weekend, is
launching the Liberalizing Innovation Opportunity
Nations (LIONS@FRICA) Partnership, a new
public-private alliance to enhance and deepen the
startup and innovation ecosystems of targeted fast-
growing African economies. !! !!!
As its signature undertaking, LIONS@FRICA will
launch the first-ever DEMO Africa to connect
African startups to the global ecosystem. DEMO
Africa will be the place where the most innovative
companies from African countries come to launch
their products and announce to Africa and the
world what they have developed.
!!

3. WHAT IS DEMO
AFRICA?
• Launchpad
for
emerging
technologies
and
trends.
• Each
year
over
2,500
people
from
around
the
globe
a=end
DEMO
in
the
USA
to
experience
innovaEon
at
its
birth.
• A
hand-­‐selected
class
of
new
products
is
introduced
to
the
world
for
the
very
first
Eme
to
global
press
and
prolific
bloggers;
investors;
corporate
acquirers;
strategic
partners
and
buyers.

4. WHAT IS DEMO
AFRICA?
• for
the
first
Eme
in
Africa,
African
eDevelopment
Resource
Centre,
CIO
East
Africa
and
DEMO
are
launching
DEMO
Africa.
• Throughout
its
21
years
of
existence,
DEMO
in
the
USA
has
earned
a
reputaEon
for
consistently
idenEfying
new
innovaEons
that
are
most
likely
to
disrupt
the
markets
they
serve
and/or
change
the
way
we
use
technology
overall,
now
DEMO
Africa
will
invite
companies
from
throughout
the
conEnent
to
launch
on
the
demo
stage.

5. DEMO AFRICA
40 6
Minutes onstage to
Companies will be demonstrate your
selected to demonstrate product
2 5
Days Turnkey Kiosk in Demonstrators will win a
DEMO Pavillion trip to Sillicon Valley

6. DEMO AFRICA FOCUS
AREAS

7. WHO WILL ATTEND DEMO
AFRICA?
CORPORATE DEVELOPERS & ACQUIRERS
Large enterprise corporate buyers attend DEMO Africa seeking acquisition and partner
candidates from the companies launching on stage. And, they find them! Since the class of
2004, there have been over 40 acquisition transactions in DEMO US.
TRADE & MAINSTREAM MEDIA
Press attend DEMO for one simple reason: it’s the best place to break technology news.
DEMO Africa will attract 100+ media professionals from major publications in Africa and
beyond. Backed by the legendary tech publishing giant, IDG, the event will be covered in all
major enonomies and provide unrivalled media attention to demonstrators.
VENTURE & ANGEL INVESTORS
Whether it is early, mid or late stage investment, the well vetted companies launching at
DEMO Africa are ripe for investment. Demonstrators at DEMO US over the past five years
have generated over $3.5 billion in funding after their launch at DEMO.
BUYERS
CIOs/CTOs/Senior IT consumer and enterprise industries.
ENTREPRENEURS
CEOs & Founders, CFOs, COOs, CMOs, CTOs, and developers from demonstrating
companies and start-up ventures around the continent.

8. LAUNCH PACKAGE
PRE-EVENT:
• PR support and communications training with public
relations agency
• Demonstrator presentation review with professional
demonstration coach
• Dedicated event account manager
• Script review with DEMO Executive Producer
• Social Media Training
• Technical pre-conference meeting with production team

9. LAUNCH PACKAGE
DURING DEMO: • Technical rehearsals with DEMO
production team
• Dedicated Microsite/Media Center
• Private Practice Room
• 6 minute product launch video
• Presentation rehearsal and
• Behind the scenes interview with feedback
company CEO/Executive
discussing business plans • On-site demonstration coach
• Photos of your launch/DEMO • Company profile and product
pavilion display posted to DEMO description in DEMO Africa
photo gallery and available for online program guide
your use
• Online microsite with video
• Complimentary press release presentation
Posted on microsite)
• 3 full conference passes to the
• Content Syndication via event
worldwide IDG News Service
• Invitation to CEO Dinner
• Turnkey kiosk in the DEMO
Pavilion for 2 days • Behind the scenes interview
broadcast on
• Signage DEMOAfrica.comand throughout
IDG media network
• Wireless Internet connectivity
• Chance to win People’s Choice,
Media Prize

10. LAUNCH PACKAGE
POST-DEMO CONFERENCE:
• Unlimited hosting of demonstrator microsite on
DEMO.com
• Post-event promotion of launch video across IDG global
website network
• Invitation to all DEMO alumni regional events
• Discount on sponsorship and advertising across all IDG
media properties: Macworld, PCWorld, CIO, CSO, Network
World, Computerworld and InfoWorld

11. STUDENT ALPHA
PITCH
Give students from some of Africa’s finest universities and
colleges access to DEMO Africa’s exceptional promotional
and networking platform.
Full scholarships for 10 qualifying individuals or groups
• 90 sec pitch to the entire DEMO audience in the general
session ballroom
• Kiosk space in the DEMO Pavilion
• Two passes to attend DEMO
• One pass to the CEO/Dealmaker’s dinner
• Signage and internet connectivity in the DEMO Pavilion
• Extensive promotional support on site and after the event on
demo.com
• Video of pitch posted on demo.com

12. HOW TO PARTICIPATE
• Go to http://demo-africa.com
• For Click on “Apply to launch” for students “Apply to Pitch”
• Enter Company Information
• Enter Company Background
• Enter Product Description
• Upload any Attachment
• Enter Contact Information

13. THANK YOU!
Brian Munyao Longwe
Event Director
brian.longwe@demo-africa.com