4. business
educational
commercial noncommercial
personal
sociologically and socioeconomically: efforts to
distinguish between arenas and contexts fail
5. eschew social media if -
you’re engaged in criminal acts and
prone to be up-front about it...
you’re abrasive - people leave you
caustic voicemails? death or other
unpleasant threats?...
you’re likely to disclose confidential
information...
you’re incapable of expressing yourself
in 140 characters or less...
you’re incapable of simplicity,
directness, and speedy response...
6. “Be careful what you
post on Facebook...”
decide how you’re going to
present your various selves online
Obama uses social media,
blends personal and professional,
and remains credible
7. hot spots and implications
• security, access issues
• “identity hacking”
• your own worst enemy: IP protection/licensing, IP infringement,
defamation, fraud, regulatory issues, confidentiality, “always on”
• 3rd party complications: defamation/harassment (don’t feed the trolls),
infringement, your liability for their contributions
• global jurisdiction; disparate local legal standards (strategic response
decisions; e.g., Turkey, China, Brazil v. India)
13. the accidental hacker (there’s the other kind, too)
facebook.com/yournamehere -
no ICANN for social media
14. you can do plenty of damage without social media
confidentiality, ethics, legal obligations are cross-platform
have simple policies+training - and quick, direct crisis response
15. throw it at the wall and...well you know the rest
17. licensing and credits
this work is licensed under a creative commons attribution-noncommercial 3.0 license. to
view a copy of the license, visit http://creativecommons.org/licenses/by-nc/3.0; or, send a
letter to creative commons, 543 howard street, 5th floor, san francisco, ca 94105 USA
images thanks to the following flickr users and hugh macleod:
•wake up call? by banalities
•sndrv 2.0 by sndrv
•sen. barack obama by SEIU International
•230 by leo reynolds
•i'm blogging this by foxtongue
•the new york times en espanol by micora
•just another to amuse you by brittanyC:::HaloPhotography
•designer eyeware by daveparker
•flickr spaghetti monster by oskay
•spaghetti is ready by gluemoon
•chris anderson of TED by robert scoble
•comics: lawyer dream, dinosaur meteor, and where the
money is by hugh macleod, gapingvoid.com