This document discusses a digital marketing program that provides services like digital advertising, local SEO, social media, and email newsletters. It has relationships with major appliance, furniture, and mattress brands. The program helps vendors gain exposure through retailers and increase sales. Case studies show results for clients like increased impressions, clicks, and phone calls from PPC ads, and more page views and calls from local SEO work. Social media efforts have led to more page likes and engagement. Email newsletters have also boosted subscriber numbers and open rates for clients.
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Digital Marketing Program 2015
1. web social seo creative media
DIGITAL MARKETING PROGRAM
web social seo creative media
2. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
OVERVIEW
VENDOR RELATIONSHIPS
PROGRAM FEATURES
MEMBER RESULTS
Digital Advertising
Local SEO
Social Media
Email Newsletters
3. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
VENDOR RELATIONSHIPS
We currently have on-going relationships with many brands
within the appliance, furniture, and mattress industries
including, but not limited to these Nationwide vendors:
• WHIRLPOOL
• MAYTAG
• ELECTROLUX
• FRIGIDAIRE
• SAMSUNG
• GE
• LG
• TEMPUR-PEDIC
• SEALY
• SERTA
• SIMMONS
• JACKSON
• CATNAPPER
• KLAUSSNER
4. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
VENDOR RELATIONSHIPS
By working closely with us and our program, Nationwide vendors are able to gain exposure through retailers
in local markets. The power of their brand is carried through us directly to the customer, resulting in increased
sales for both the vendor and the retailer.
$ $ $ $ $
5. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
PROGRAM FEATURES
• DIGITAL ADVERTISING
• LOCAL SEO
• SOCIAL MEDIA
• GIVEAWAYS
• EMAIL NEWSLETTERS
6. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
BEDZEXPRESS RESULTS
DIGITAL ADVERTISING
In today’s digital marketplace, online advertising is a powerful
tool. Here are a few of the most effective methods we’ve
employed to help members attract customers’ attention and
drive them to make a purchase:
• PAY PER CLICK ADS
• DISPLAY ADS
• REMARKETING ADS
ADWORDS RESULTS
IMPRESSIONS:
258,281
CLICKS:
1,193
PHONE CALLS:
207
7. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
LOCAL SEO
Local SEO is a valuable tool for any digital marketer, and can
drastically improve your chances of being found in an internet
search. Here are some of the local SEO services we offer:
• GOOGLE+ PAGE & MAP PIN
• MOBILE SEARCH
GOOGLE + RESULTS
PAGE VIEWS:
5,365
PHONE CALLS:
104
BEDZEXPRESS RESULTS
8. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
SOCIAL MEDIA
With social media, we’ve helped members connect with
their customers, engaged them creative ad campaigns, and
encouraged them to enter in-store giveaways.
• PAGE CREATION & MODERATION
• DAILY POSTING
• EXCLUSIVE CONTESTS
SOCIAL RESULTS
PAGE LIKE INCREASE:
384
MEMBER RESULTS
9. web4retail.com 207.831.8825Digital Marketing Program | Nationwide Marketing Group
EMAIL NEWSLETTERS
With our custom newsletters, members have seen an
increase in customer engagement and an increase in sales.
They’ve focused on a number of different themes, such as:
• IN-STORE SALES
• EXCLUSIVE COUPONS
• CONTEST PROMOTION
EMAIL RESULTS
SUBSCRIBERS:
881
OPEN RATE:
27.3%
MEMBER RESULTS