April 2012 updated Guide to Digital Advertising Sales Agencies, Networks & Exchanges in the Australian market. This guide will continue to evolve in line with the fast changing digital media trading landscape.

1. Guide to Digital Sales Agencies & Networks
– Australian Market – April 2012
Search
Digital Sales Representation Performance/Lead Gen Vertical Networks
Agencies & Networks Networks
Affiliate
Email
Engagement Network
Mobile Networks
Video Networks

2. Guide to Automated Media Trading Platforms
- Australian Market – April 2012
Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges &
Agency Trading Desks
Advertising Bartering Services
We partly rely on industry feedback to keep this guide up
to date. If you have any comments please get in touch –
denise@mediascope.com.au

3. MediaScope offers a growing range of directory & tailored services
for advertising buyers & sellers....
Revenue & Advertising Business Profiles -
Sales Consulting – promote your business in Q&A Media Planning –
tailored strategies & tactics to format within mUmbrella, B&T, identify & qualify advertising
maximise your advertising Digital Ministry, Marketing channels reaching deep niche
revenue Magazine, Anthill & MediaScope audiences tailored to your
specific brief and objectives
Advertisers Newsletter –
develop a communications plan with
your current & potential advertisers Undercover Advertiser
– do you really know how your ad sales
team or sales agency deals with your
Ad Buying & Selling advertisers? Let us find out
Templates –
streamline your media
briefing, ad sales processes, Competitive Analysis
user surveys & more MediaScope Advertising Do you have a clear understanding of
Directory – your competitive market? Your
Media Kit Check-Up – are Reach beyond mainstream through advertisers will
you communicating your Australia’s most comprehensive
advertising sales proposition resource of niche, alternative and Media Market Overviews –
to ad buyers with confidence? emerging advertising options – over stay up to date with our fast
3,000 directory listings within multiple changing media landscape
Advertising Centre – media channels, audience genres, through un-biased media market
for buyers & sellers: - venues & geo-locations presentation for you, your team
resources, guides, profiles, and your clients
practical tips, news & views.
Regular newsletter See MediaScope – www.mediascope.com.au - for further details