Study was realized for publication at Doctors 2.0 & You 2013

1. WWhich Prhich Professional Healthcarofessional Healthcaree
StakStakeholdereholderss ArAree ActiveActive
onon TTwitter in Frwitter in France?ance?
Denise Silber, Maxime Germain, Arnaud Huygens
How Many Active Open Twitter Accounts
Did We Find?*
Basil Strategies Twitter List Tool
http://www.basilstrategies.com/en/directory/
Professionals
Presumed Physicians (pseudonyms)
Physicians
Other health professions
Officials
(*Research done in May, 2013)
Organizations
Associations / Foundations
Hospitals/Clinics
Insurance/Assistance
Institutions
Pharmaceutical companies
Who has the most impact on Twitter in professional healthcare circles?
N° 1 per Category
Which categories have the most Followers
in the top accounts?
• Associations, Institutions, and Officials.
Which categories have the most accounts?
• Only a small percent of French healthcare
stakeholders have Twitter accounts.
• While only 400 French physicians have active
Twitter accounts, this equals 2/3 of the total
number of accounts.
Which categories produce the most tweets?
• The average number of tweets per day is higher
for healthcare professionals than for organizations
and companies.
• The daily volume of tweets from physicians in
France is 3x higher than the tweets from the sum
of the organizations.
• Presumed physicians with pseudonyms produce
more tweets than identified physicians.
Category
Association
Official
Institution
Presumed physician
Pharma
Physician
Insurance
Hospitals
Other HCP
N°1
Croix Rouge
M.Touraine (Min. Health)
Min of Health
Jaddo
Sanofi Pasteur
DDupagne
AxaFrance
APHP Actu
10lunes
Followers
126 127
29 948
18 455
11 640
10 365
5 356
4 204
4 033
1 244
217 81
34
31
15
15
168
34
10
Description
Followers
Followings
Tweets
Date of Creation
Date of Last Tweet
Who has the most impact on Twitter in healthcare in France?
INDIVIDUINDIVIDUALS HAALS HAVE MORE IMPVE MORE IMPAACTCT THAN MOST ORGANIZATHAN MOST ORGANIZATIONSTIONS
Avge N° of followers
(Top 3 accounts)
Avge N° of Tweets
(Top 3 accounts)
Tweets/day
(Top 3 accounts)
First Author contact information:
denise.silber@basilstrategies.com
Pres. of Basil Strategies, founder Doctors 2.0 TM
& You
RéalisationBasilStrategies