SlideShare una empresa de Scribd logo
1 de 25
Descargar para leer sin conexión
The difference between
       a KPI and a Metric


                              Presented by:
                Dennis R. Mortensen
                        COO - IndexTools, Inc.

                                       Blog:
                      VisualRevenue.com/blog
How does one decide if a Metric
  Qualifies as a Key Performance Indicator?
..and if so, what are the characteristics of
  an excellent online marketing KPI?
Understand that
  using KPI and Metric interchangeable is
wrong
...a KPI is a Metric
  but a Metric is not necessarily a KPI !
is this important
without real KPI’s an organisation will not
                   perform to its maximum
- this is in particularly true
  for businesses where online performance is
 a vehicle for success!
developing the wrong KPI
 will create more harm than help
KPI criteria
How do I conclude
You look for the following

7   KPI characteristics
a KPI echoes organizational goals
1
a KPI is decided by management
2
3   a KPI provides context
a KPI creates meaning
4             on all organizational levels
a KPI is based on legitimate data
5
6   a KPI is easy to understand
7   a KPI leads to action!
SUPER
online marketing KPI examples please
First,
It is never about financial metrics
  They represent the results of driving a good KPI
KPI




      Ad CTR
      (for online media and content websites)
KPI




      Cost Per New Subscriber
             (for online media and content websites)
KPI




  Web Customer Interactions
           (for online self service websites)
KPI




      Look-To-Book Ratio
          (for online travel and hospitality websites)
Want to know more about
  Analytics and Marketing?
VisualRevenue.com/blog

Más contenido relacionado

La actualidad más candente

How to build a Key Performance Indicator (KPI) - Consider Elevator Management
How to build a Key Performance Indicator (KPI) - Consider Elevator ManagementHow to build a Key Performance Indicator (KPI) - Consider Elevator Management
How to build a Key Performance Indicator (KPI) - Consider Elevator ManagementAxel Marrocco
 
Intro to Key Performance Indicators
Intro to Key Performance IndicatorsIntro to Key Performance Indicators
Intro to Key Performance IndicatorsKlipfolio
 
Developing Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsDeveloping Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsVictor Holman
 
Key Performance Indicator
Key Performance IndicatorKey Performance Indicator
Key Performance IndicatorCharis Joy Mayo
 
Performance Management an Introduction to KPI
Performance Management an Introduction to KPIPerformance Management an Introduction to KPI
Performance Management an Introduction to KPIcallummacallister
 
25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To KnowBernard Marr
 
Key Performance Indicators-KPIs
Key Performance Indicators-KPIsKey Performance Indicators-KPIs
Key Performance Indicators-KPIsArshad A Javed
 
Your First 90 Days in Sales Management
Your First 90 Days in Sales ManagementYour First 90 Days in Sales Management
Your First 90 Days in Sales Managementdaleu
 
Objectives and Key Results, OKRs
Objectives and Key Results, OKRsObjectives and Key Results, OKRs
Objectives and Key Results, OKRsDirk Schmellenkamp
 
KPI System Introduction
KPI System IntroductionKPI System Introduction
KPI System Introductionavscully
 
KPI and Prioritization
KPI and PrioritizationKPI and Prioritization
KPI and PrioritizationUsama Fayyaz
 
Key Performance Indicators You Should Know
Key Performance Indicators You Should KnowKey Performance Indicators You Should Know
Key Performance Indicators You Should KnowJessica Smith
 

La actualidad más candente (20)

How to build a Key Performance Indicator (KPI) - Consider Elevator Management
How to build a Key Performance Indicator (KPI) - Consider Elevator ManagementHow to build a Key Performance Indicator (KPI) - Consider Elevator Management
How to build a Key Performance Indicator (KPI) - Consider Elevator Management
 
Intro to Key Performance Indicators
Intro to Key Performance IndicatorsIntro to Key Performance Indicators
Intro to Key Performance Indicators
 
Developing Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance IndicatorsDeveloping Metrics and KPI (Key Performance Indicators
Developing Metrics and KPI (Key Performance Indicators
 
KPI CALCULATION
KPI CALCULATION KPI CALCULATION
KPI CALCULATION
 
Key Performance Indicator
Key Performance IndicatorKey Performance Indicator
Key Performance Indicator
 
Performance Management an Introduction to KPI
Performance Management an Introduction to KPIPerformance Management an Introduction to KPI
Performance Management an Introduction to KPI
 
Account planning.pptx
Account planning.pptxAccount planning.pptx
Account planning.pptx
 
Kpi based pms
Kpi based pmsKpi based pms
Kpi based pms
 
Intro to Key Performance Indicators [Infographic]
Intro to Key Performance Indicators [Infographic]Intro to Key Performance Indicators [Infographic]
Intro to Key Performance Indicators [Infographic]
 
25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know25 KPIs Every Manager Needs To Know
25 KPIs Every Manager Needs To Know
 
Key Performance Indicators-KPIs
Key Performance Indicators-KPIsKey Performance Indicators-KPIs
Key Performance Indicators-KPIs
 
Your First 90 Days in Sales Management
Your First 90 Days in Sales ManagementYour First 90 Days in Sales Management
Your First 90 Days in Sales Management
 
Objectives and Key Results, OKRs
Objectives and Key Results, OKRsObjectives and Key Results, OKRs
Objectives and Key Results, OKRs
 
KPI ppt
KPI pptKPI ppt
KPI ppt
 
Kpi familiarization
Kpi familiarizationKpi familiarization
Kpi familiarization
 
KPI System Introduction
KPI System IntroductionKPI System Introduction
KPI System Introduction
 
KPI and Prioritization
KPI and PrioritizationKPI and Prioritization
KPI and Prioritization
 
Brief on Balanced Scorecard Concept
Brief on Balanced Scorecard ConceptBrief on Balanced Scorecard Concept
Brief on Balanced Scorecard Concept
 
Balance score card
Balance score cardBalance score card
Balance score card
 
Key Performance Indicators You Should Know
Key Performance Indicators You Should KnowKey Performance Indicators You Should Know
Key Performance Indicators You Should Know
 

Destacado

Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...
Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...
Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...Manny Garcia MD
 
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...The-KPI-Examples-Review
 
Renault- Nissan Strategic Alliance
Renault- Nissan Strategic AllianceRenault- Nissan Strategic Alliance
Renault- Nissan Strategic Alliancenevenaz
 
Webinar: KPI Best Practices
Webinar: KPI Best Practices Webinar: KPI Best Practices
Webinar: KPI Best Practices Ali Zeeshan
 
The Top 5 Performance Management Tools
The Top 5 Performance Management ToolsThe Top 5 Performance Management Tools
The Top 5 Performance Management ToolsBernard Marr
 
CSF (Critical Success Factore) & KPI (Key Performance Indicator)
CSF (Critical Success Factore) & KPI (Key Performance Indicator)CSF (Critical Success Factore) & KPI (Key Performance Indicator)
CSF (Critical Success Factore) & KPI (Key Performance Indicator)Hemant Arora
 
Top 10 Procurement KPI\'s
Top 10 Procurement KPI\'sTop 10 Procurement KPI\'s
Top 10 Procurement KPI\'samberkar
 
Performance Management
Performance ManagementPerformance Management
Performance ManagementGautam Ghosh
 
KPI for HR Manager - Sample of KPIs for HR
KPI for HR Manager - Sample of KPIs for HRKPI for HR Manager - Sample of KPIs for HR
KPI for HR Manager - Sample of KPIs for HRYodhia Antariksa
 
Chapter 8 - Performance Management
Chapter 8 - Performance ManagementChapter 8 - Performance Management
Chapter 8 - Performance ManagementKim Michelle Tan
 

Destacado (12)

Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...
Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...
Msl activities-and-performance-measurement-cutting-edge-information-ph178-bro...
 
Leadership kpi
Leadership kpiLeadership kpi
Leadership kpi
 
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...
Examples of Key Performance Indicators for Sales Manager: KPI Examples for Sa...
 
Renault- Nissan Strategic Alliance
Renault- Nissan Strategic AllianceRenault- Nissan Strategic Alliance
Renault- Nissan Strategic Alliance
 
Webinar: KPI Best Practices
Webinar: KPI Best Practices Webinar: KPI Best Practices
Webinar: KPI Best Practices
 
The Top 5 Performance Management Tools
The Top 5 Performance Management ToolsThe Top 5 Performance Management Tools
The Top 5 Performance Management Tools
 
CSF (Critical Success Factore) & KPI (Key Performance Indicator)
CSF (Critical Success Factore) & KPI (Key Performance Indicator)CSF (Critical Success Factore) & KPI (Key Performance Indicator)
CSF (Critical Success Factore) & KPI (Key Performance Indicator)
 
Kpi 13112017 v2
Kpi 13112017 v2Kpi 13112017 v2
Kpi 13112017 v2
 
Top 10 Procurement KPI\'s
Top 10 Procurement KPI\'sTop 10 Procurement KPI\'s
Top 10 Procurement KPI\'s
 
Performance Management
Performance ManagementPerformance Management
Performance Management
 
KPI for HR Manager - Sample of KPIs for HR
KPI for HR Manager - Sample of KPIs for HRKPI for HR Manager - Sample of KPIs for HR
KPI for HR Manager - Sample of KPIs for HR
 
Chapter 8 - Performance Management
Chapter 8 - Performance ManagementChapter 8 - Performance Management
Chapter 8 - Performance Management
 

Similar a The difference between a KPI and a Metric

Digital Marketing Audit
Digital Marketing AuditDigital Marketing Audit
Digital Marketing AuditRahul Nambiar
 
Webinar: “KPIs in Digital Marketing” - presented by Jacques Warren
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenWebinar: “KPIs in Digital Marketing” - presented by Jacques Warren
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenAT Internet
 
Public Webinar on KPIs
Public Webinar on KPIsPublic Webinar on KPIs
Public Webinar on KPIsJacques Warren
 
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore Revenue
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore RevenueKPI Myopia - Why Do Marketers Focus On Conversions And Ignore Revenue
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore RevenueSemetrical
 
Metrics and Analytics
Metrics and AnalyticsMetrics and Analytics
Metrics and AnalyticsCLUÈ
 
Digital Businesses Need New KPIs
Digital Businesses Need New KPIsDigital Businesses Need New KPIs
Digital Businesses Need New KPIsaNumak & Company
 
Measure what matters to compete on relationships linda sharp marketing camp
Measure what matters to compete on relationships   linda sharp   marketing campMeasure what matters to compete on relationships   linda sharp   marketing camp
Measure what matters to compete on relationships linda sharp marketing campMarketingCamp
 
Measure what matters to compete on relationships linda sharp marketing camp
Measure what matters to compete on relationships   linda sharp   marketing campMeasure what matters to compete on relationships   linda sharp   marketing camp
Measure what matters to compete on relationships linda sharp marketing campPaul Wcislo
 
PHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebookPHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebookPHX Media Labs
 
Valuation Process Exploring Industry KPIS and Their Impact
Valuation Process Exploring Industry KPIS and Their ImpactValuation Process Exploring Industry KPIS and Their Impact
Valuation Process Exploring Industry KPIS and Their ImpactMY Valuation
 
Smallbiz marketing
Smallbiz marketingSmallbiz marketing
Smallbiz marketingAndrew Sims
 
2019-08 Digital Marketing Tools - August 2019
2019-08 Digital Marketing Tools - August 20192019-08 Digital Marketing Tools - August 2019
2019-08 Digital Marketing Tools - August 2019Nick Nicholls
 
Digital Insights That Maximize Your Marketing Potential
Digital Insights That Maximize Your Marketing PotentialDigital Insights That Maximize Your Marketing Potential
Digital Insights That Maximize Your Marketing PotentialCompete
 
30 Must Read Resources to Improve your NPS
30 Must Read Resources to Improve your NPS30 Must Read Resources to Improve your NPS
30 Must Read Resources to Improve your NPSKatarína Kasalová
 
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...Koen Pauwels
 
Evaluating Content Effectiveness and Optimizing for Engagement
Evaluating Content Effectiveness and Optimizing for EngagementEvaluating Content Effectiveness and Optimizing for Engagement
Evaluating Content Effectiveness and Optimizing for Engagementten24 Digital Solutions
 

Similar a The difference between a KPI and a Metric (20)

Digital Marketing Audit
Digital Marketing AuditDigital Marketing Audit
Digital Marketing Audit
 
Webinar: “KPIs in Digital Marketing” - presented by Jacques Warren
Webinar: “KPIs in Digital Marketing” - presented by Jacques WarrenWebinar: “KPIs in Digital Marketing” - presented by Jacques Warren
Webinar: “KPIs in Digital Marketing” - presented by Jacques Warren
 
Public Webinar on KPIs
Public Webinar on KPIsPublic Webinar on KPIs
Public Webinar on KPIs
 
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore Revenue
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore RevenueKPI Myopia - Why Do Marketers Focus On Conversions And Ignore Revenue
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore Revenue
 
KPI
KPIKPI
KPI
 
Metrics and Analytics
Metrics and AnalyticsMetrics and Analytics
Metrics and Analytics
 
Wp focus onresults_guide_2006
Wp focus onresults_guide_2006Wp focus onresults_guide_2006
Wp focus onresults_guide_2006
 
Digital Businesses Need New KPIs
Digital Businesses Need New KPIsDigital Businesses Need New KPIs
Digital Businesses Need New KPIs
 
SPICE Newsletter
SPICE NewsletterSPICE Newsletter
SPICE Newsletter
 
Measure what matters to compete on relationships linda sharp marketing camp
Measure what matters to compete on relationships   linda sharp   marketing campMeasure what matters to compete on relationships   linda sharp   marketing camp
Measure what matters to compete on relationships linda sharp marketing camp
 
Measure what matters to compete on relationships linda sharp marketing camp
Measure what matters to compete on relationships   linda sharp   marketing campMeasure what matters to compete on relationships   linda sharp   marketing camp
Measure what matters to compete on relationships linda sharp marketing camp
 
PHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebookPHX Media Labs Cybertising ebook
PHX Media Labs Cybertising ebook
 
Valuation Process Exploring Industry KPIS and Their Impact
Valuation Process Exploring Industry KPIS and Their ImpactValuation Process Exploring Industry KPIS and Their Impact
Valuation Process Exploring Industry KPIS and Their Impact
 
Smallbiz marketing
Smallbiz marketingSmallbiz marketing
Smallbiz marketing
 
Daniel
DanielDaniel
Daniel
 
2019-08 Digital Marketing Tools - August 2019
2019-08 Digital Marketing Tools - August 20192019-08 Digital Marketing Tools - August 2019
2019-08 Digital Marketing Tools - August 2019
 
Digital Insights That Maximize Your Marketing Potential
Digital Insights That Maximize Your Marketing PotentialDigital Insights That Maximize Your Marketing Potential
Digital Insights That Maximize Your Marketing Potential
 
30 Must Read Resources to Improve your NPS
30 Must Read Resources to Improve your NPS30 Must Read Resources to Improve your NPS
30 Must Read Resources to Improve your NPS
 
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
It's not the Size of the Data - It's How You Use It: Smarter Marketing with A...
 
Evaluating Content Effectiveness and Optimizing for Engagement
Evaluating Content Effectiveness and Optimizing for EngagementEvaluating Content Effectiveness and Optimizing for Engagement
Evaluating Content Effectiveness and Optimizing for Engagement
 

Más de Dennis Mortensen

Building a smarter planet (a Data Centric view)
Building a smarter planet  (a Data Centric view)Building a smarter planet  (a Data Centric view)
Building a smarter planet (a Data Centric view)Dennis Mortensen
 
Analytics - and choosing your optimization goals
Analytics - and choosing your optimization goalsAnalytics - and choosing your optimization goals
Analytics - and choosing your optimization goalsDennis Mortensen
 
News Media And The Use Of Galleries
News Media And The Use Of GalleriesNews Media And The Use Of Galleries
News Media And The Use Of GalleriesDennis Mortensen
 
Using Web Analytics Insights To Sell More
Using Web Analytics Insights To Sell MoreUsing Web Analytics Insights To Sell More
Using Web Analytics Insights To Sell MoreDennis Mortensen
 
Tomorrows Web Analytics Technology and Usage
Tomorrows Web Analytics Technology and UsageTomorrows Web Analytics Technology and Usage
Tomorrows Web Analytics Technology and UsageDennis Mortensen
 
Identify increased organic search traffic opportunities in a drooping tail
Identify increased organic search traffic opportunities in a drooping tailIdentify increased organic search traffic opportunities in a drooping tail
Identify increased organic search traffic opportunities in a drooping tailDennis Mortensen
 
Web Reporting vs. Web Analysis
Web Reporting vs. Web AnalysisWeb Reporting vs. Web Analysis
Web Reporting vs. Web AnalysisDennis Mortensen
 

Más de Dennis Mortensen (7)

Building a smarter planet (a Data Centric view)
Building a smarter planet  (a Data Centric view)Building a smarter planet  (a Data Centric view)
Building a smarter planet (a Data Centric view)
 
Analytics - and choosing your optimization goals
Analytics - and choosing your optimization goalsAnalytics - and choosing your optimization goals
Analytics - and choosing your optimization goals
 
News Media And The Use Of Galleries
News Media And The Use Of GalleriesNews Media And The Use Of Galleries
News Media And The Use Of Galleries
 
Using Web Analytics Insights To Sell More
Using Web Analytics Insights To Sell MoreUsing Web Analytics Insights To Sell More
Using Web Analytics Insights To Sell More
 
Tomorrows Web Analytics Technology and Usage
Tomorrows Web Analytics Technology and UsageTomorrows Web Analytics Technology and Usage
Tomorrows Web Analytics Technology and Usage
 
Identify increased organic search traffic opportunities in a drooping tail
Identify increased organic search traffic opportunities in a drooping tailIdentify increased organic search traffic opportunities in a drooping tail
Identify increased organic search traffic opportunities in a drooping tail
 
Web Reporting vs. Web Analysis
Web Reporting vs. Web AnalysisWeb Reporting vs. Web Analysis
Web Reporting vs. Web Analysis
 

Último

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon investment
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 MonthsIndeedSEO
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance managementVaishnaviGunji
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecZurliaSoop
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdflaloo_007
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 

Último (20)

Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Power point presentation on enterprise performance management
Power point presentation on enterprise performance managementPower point presentation on enterprise performance management
Power point presentation on enterprise performance management
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 

The difference between a KPI and a Metric

  • 1. The difference between a KPI and a Metric Presented by: Dennis R. Mortensen COO - IndexTools, Inc. Blog: VisualRevenue.com/blog
  • 2. How does one decide if a Metric Qualifies as a Key Performance Indicator? ..and if so, what are the characteristics of an excellent online marketing KPI?
  • 3. Understand that using KPI and Metric interchangeable is wrong
  • 4. ...a KPI is a Metric but a Metric is not necessarily a KPI !
  • 6. without real KPI’s an organisation will not perform to its maximum
  • 7. - this is in particularly true for businesses where online performance is a vehicle for success!
  • 8.
  • 9. developing the wrong KPI will create more harm than help
  • 10. KPI criteria How do I conclude
  • 11. You look for the following 7 KPI characteristics
  • 12. a KPI echoes organizational goals 1
  • 13. a KPI is decided by management 2
  • 14. 3 a KPI provides context
  • 15. a KPI creates meaning 4 on all organizational levels
  • 16. a KPI is based on legitimate data 5
  • 17. 6 a KPI is easy to understand
  • 18. 7 a KPI leads to action!
  • 19. SUPER online marketing KPI examples please
  • 20. First, It is never about financial metrics They represent the results of driving a good KPI
  • 21. KPI Ad CTR (for online media and content websites)
  • 22. KPI Cost Per New Subscriber (for online media and content websites)
  • 23. KPI Web Customer Interactions (for online self service websites)
  • 24. KPI Look-To-Book Ratio (for online travel and hospitality websites)
  • 25. Want to know more about Analytics and Marketing? VisualRevenue.com/blog